100m Views and $900 Return

Marketing School - Digital Marketing and Online Marketing Tips · May 25, 2023 · 7m

In episode #2464, we explore the question of vanity metrics versus revenue. We look at a particular story of a creator reaching 100 million views on YouTube with only a $900 return. These stats beg the question: should you be focusing more on revenue or views? Of course, it depends on your marketing goal, but we think revenue should take preference. In this episode, we discuss how best to generate revenue from your content and explain why long-form content is preferable for growing a long-term audience with significant conversions.

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[00:00] Today’s topic: The measly…