Shows / AdLab: An LP Podcast
AdLab: An LP Podcast
Welcome to AdLab, an LP podcast where we break down the marketing strategies behind real brand growth. Each episode, we sit down with experts, partners, and founders to unpack what's actually working, what they tested, what failed, and what scaled. No fluff, just the insights and data driving performance today. If you're a marketer or brand leader who wants practical takeaways you can use immediately, AdLab is your inside look at modern advertising in action. Learn more: logicalposition.com…
Episodes
AdLab: An LP PodcastAre Shopify Brands Overcomplicating Growth?
Todd Brandley, Head of Partnerships at Zipify, joins AdLab to discuss how Shopify brands can increase revenue through upsells, product bundling, and smarter…
AdLab: An LP PodcastWhy Shoppers Abandon Their Carts
What really stops customers from completing a purchase? Owen Landon, CEO and Founder of Cart Convert, joins AdLab to discuss the most common reasons shoppers…
AdLab: An LP PodcastThe Business Behind Being Reviewed
Customer reviews can do a lot more than build trust. Michael Sanofsky, Chief Sales Officer at Shopper Approved, joins AdLab to discuss how brands can use…
AdLab: An LP PodcastThe Power of Brand Storytelling in Email Marketing
Email marketing is about more than getting people to open your messages. Kendal McMullen from Klaviyo joins AdLab to share her perspective on building customer…
AdLab: An LP PodcastWhat Actually Matters in a Google Ads Audit
In this episode of AdLab, we sit down with Kenzie Baker, Manager of Business Development at LP, to break down what goes into a Google Ads audit today. We cover…
AdLab: An LP PodcastBuilding Portland Gear with Marcus Harvey
Portland Gear founder Marcus Harvey joins AdLab live from LP Connect to talk about building the brand, scaling beyond Portland, and what's next. From product…
AdLab: An LP PodcastThe Top 5 Marketing Lessons from AdLab Season Two
From AI-powered shopping to the changing role of creative, season two of AdLab covered some of the biggest shifts happening in performance marketing. In this…
AdLab: An LP PodcastThe Untapped Advertising Opportunity on Pinterest
Pinterest is more than a platform for inspiration. It's becoming a powerful tool for discovery and performance marketing. In this episode of AdLab, we sit down…
AdLab: An LP PodcastInside Microsoft's AI Strategy for Brands
AI is redefining how consumers search, shop, and discover brands online. In this episode of AdLab, Gavin sits down with CP McBee, North American AI Advertising…
AdLab: An LP PodcastIs SEO Dead? Here's What AI Is Actually Changing
AI is changing the way people search, but what does that actually mean for your SEO strategy? In this episode of AdLab, we sit with EmmyLou Grimm, Director of…
AdLab: An LP PodcastGoogle's Playbook for International Growth
Expanding internationally can unlock massive growth, but where do you start? Google International Growth Consultant Taylor Grey joins AdLab to discuss the…
AdLab: An LP PodcastHow Brands Should Prep for Q4
The holiday season will be here before you know it, and preparation starts now. LP Chief Product Officer David Johnson shares the strategies brands should be…
AdLab: An LP PodcastThe Next Era of TV Advertising
Connected TV is changing the way brands think about performance marketing. MNTN's Dan Terek shares how brands can use streaming TV to drive measurable results…
AdLab: An LP PodcastThe Human Side of Great Website Design
As AI transforms how websites are built and how consumers research online, understanding human behavior has never been more important. In this episode, LP…
AdLab: An LP PodcastMicrosoft Brand Agents, Amazon & the Future of Search
Season 2 kicks off with a look at two major shifts reshaping the modern buyer journey—from discovery to purchase. We break down Microsoft's new Brand Agents…
AdLab: An LP PodcastDissecting Data: How Brands Win with Smarter Marketing
To close out season one of AdLab, LP Chief Product Officer David Johnson joins the show to break down how brands are using data, testing, and AI to make…
AdLab: An LP PodcastDissecting FoamOrder's SEO, Google Ads & UGC Strategy
Max Pond, Director of Marketing at FoamOrder, joins us in the lab alongside LP Senior Account Manager Jack Meyer to break down the strategies helping FoamOrder…
AdLab: An LP PodcastDissecting Creative Strategy Across Social Platforms
In this episode of AdLab, LP creatives Lona Tappouni and Morgan Starkey break down how brands can adapt creative for TikTok, Pinterest, YouTube Shorts, and…
AdLab: An LP PodcastDissecting Right On Bracket: From Side Hustle to Scalable E-Commerce Brand
In this episode of AdLab, we sit down with Pete Luciano, co-founder of Right On Bracket and LP sales leader, to break down what actually drives e-commerce…
AdLab: An LP PodcastDissecting YouTube Ads: Creative, Strategy & Scaling That Works
In this episode of AdLab, Gavin Flynn sits down with LP's YouTube strategy expert Karly Scott to break down what actually drives performance on YouTube, from…
AdLab: An LP PodcastDissecting CallRail: Missed Calls, AI, and the Future of Marketing Attribution
In this episode of AdLab, we're joined by CallRail's James O'Neal to break down how missed calls, AI, and call tracking are reshaping marketing performance…
AdLab: An LP PodcastDissecting TikTok for E-Commerce Growth
In this episode of AdLab, we're joined by LP's Director of Partnerships, Ryan Garrow, to break down how TikTok, AI, and first-party data are reshaping…
AdLab: An LP PodcastDissecting ChatGPT for Buyer Intent & Consumer Behavior
In this episode of AdLab, David Johnson, Chief Product Officer at LP, shares insights from his career in digital marketing and discusses how AI, evolving…
AdLab: An LP PodcastTrailer — Welcome to AdLab
What actually drives real brand growth? At AdLab, we break down the marketing strategies behind what's working right now, straight from experts, partners, and…