What Actually Matters in a Google Ads Audit
In this episode of AdLab, we sit down with Kenzie Baker, Manager of Business Development at LP, to break down what goes into a Google Ads audit today. We cover the signals that matter most, common areas of wasted spend, PMax strategy, when consolidation makes sense, and why the goals you give Google can shape everything that follows.
Plus, in this week's Hot Headline, Gavin and Ryan Garrow run through what ecommerce brands should be prioritizing ahead of the holiday season.
The skinny
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