The Power of Brand Storytelling in Email Marketing
Email marketing is about more than getting people to open your messages. Kendal McMullen from Klaviyo joins AdLab to share her perspective on building customer loyalty through storytelling, measuring email performance beyond open rates, and keeping a brand's identity intact as AI becomes a bigger part of marketing.
Plus, Craig Panozzo joins this week's Hot Headline with highlights from Amazon Accelerate 2026.
The skinny
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