Shows / He Said, She Said: Razor Branding™ Podcast
He Said, She Said: Razor Branding™ Podcast
The He Said, She Said, Razor Branding Podcast is hosted by Jaci and Michael Russo, covering topics like entrepreneurship, B2B marketing, messaging for your target audience, and of course, building your brand. Together, they provide branding insight, tips, and best practices from their combined 40+ years of experience. Special guests from various industries are welcomed to the podcast regularly to share their stories and how branding played a pivotal role in their success.
Episodes
He Said, She Said: Razor Branding™ PodcastMarketing in Reverse w/ Andy Plank
What if the hard part of your marketing isn’t selling your product, but convincing people to hand it over? For Andy Plank, Director of Marketing at Refreshed…
He Said, She Said: Razor Branding™ PodcastBeyond Inbound w/ Lindsey Thiele
What do you do when you’re hired as a company’s very first CMO, and the entire business has been fed by Google Ads and inbound calls? For Lindsey Thiele, the…
He Said, She Said: Razor Branding™ PodcastMarketing the Machines w/ Jon Star
What does it take to convince a room full of salespeople who love their paper brochures that marketing can actually drive revenue? For Jon Star, Director of…
He Said, She Said: Razor Branding™ PodcastBetting on Yourself: Building a Fractional CMO Practice w/ Michelle Krier
In February, her role was eliminated. By March, she’d filed her LLC. By the end of May, she’d landed her first client. That’s the timeline Michelle Krier walks…
He Said, She Said: Razor Branding™ PodcastOne Name. Five Banks. A State to Win. W/ Stan Sorensen
Most banks say they’re community-focused. Altabank had to prove it by tearing down the names people trusted most. In this episode of He Said, She Said: Razor…
He Said, She Said: Razor Branding™ PodcastHow Senior Marketers Actually Land Their Next Job w/ Elda Macias
The average tenure for an in-house marketer is 18 months. That means nearly everyone in this profession will face a job search — probably more than once. The…
- He Said, She Said: Razor Branding™ Podcast
Marketing a Brand Nobody Can See w/ Loree Faucett
Kicking Off Year 10 In IT services, everyone says the same thing. We’ll handle your tech. We’ll keep you safe. We’ll be there when you need us. So how do you…
He Said, She Said: Razor Branding™ PodcastB2C Thinking in a B2B World. It Works. W/ Erik Koenig
Most B2B marketers think branding is a logo and a tagline. Erik Koenig thinks it’s a line on the floor left by a robot. And that instinct is exactly what…
He Said, She Said: Razor Branding™ PodcastServe First, Sell Never: Relationship Marketing w/ Chelsea Vonder Haar
Most mortgage companies compete on rate. Chelsea Vonder Haar competes on relationship. In this episode of He Said, She Said: Razor Branding™, Jaci and Michael…
He Said, She Said: Razor Branding™ PodcastBreaking Through the B2B Noise w/ Joya Scarlata
In B2B marketing, the biggest challenge isn’t always budget or bandwidth – it’s standing out in a market where every competitor looks, sounds, and says the…
He Said, She Said: Razor Branding™ PodcastFrom First to Five Nine: Rebranding with Purpose w/ Jeff McCarthy
What does it take to walk away from a name your organization has carried for over 160 years – and replace it with something no one has ever heard? For Jeff…
He Said, She Said: Razor Branding™ PodcastThought Leadership as a Growth Strategy W/ Wendy Gugora
In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Wendy Gugora, Director of Marketing at Prairie Capital…
He Said, She Said: Razor Branding™ PodcastStrategy Before Tactics – Building Marketing That Actually Works W/ Danielle Dobbs
In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Danielle Dobbs, First Vice President of Marketing and brand…
He Said, She Said: Razor Branding™ PodcastRelationships Over Rates – Community Banking Done Right W/ Bryce McCuin
In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Bryce McCuin, Director of Marketing at BankSouth, to talk…
He Said, She Said: Razor Branding™ PodcastFrom Agency Life to In-House Strategy W/ Heather Johnson
In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Heather Johnson, marketing leader at TIE Industrial, to talk…
He Said, She Said: Razor Branding™ PodcastFrameworks Over Playbooks W/ Andy Weiss
In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Andy Weiss, CMO and marketing strategist, to talk about why…
- He Said, She Said: Razor Branding™ Podcast
B2C Thinking in a B2B World W/ Juliana Pereira
In this episode of the He Said, She Said: Razor Branding Podcast, Jaci and Michael sit down with Juliana Pereira, marketing consultant and fractional CMO, to…
He Said, She Said: Razor Branding™ PodcastBuilding a Brand from the Inside Out w/ Michelle Herl
In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Michelle Herl, Vice President of Marketing at SOR Controls…