Latest / He Said, She Said: Razor Branding™ Podcast

B2C Thinking in a B2B World. It Works. W/ Erik Koenig
Most B2B marketers think branding is a logo and a tagline. Erik Koenig thinks it’s a line on the floor left by a robot. And that instinct is exactly what separates a trusted brand from another systems integrator in a sea of sameness. In this episode of He Said, She Said: Razor Branding™, Jaci and […]
The post B2C Thinking in a B2B World. It Works. W/ Erik Koenig appeared first on brandRUSSO.
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.