Latest / He Said, She Said: Razor Branding™ Podcast
Marketing the Machines w/ Jon Star
What does it take to convince a room full of salespeople who love their paper brochures that marketing can actually drive revenue? For Jon Star, Director of Marketing at Methods Machine Tools, it took hard-won proof points, a five-year plan, and a willingness to speak the sales team’s language: dollars and cents. In this episode […]
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The skinny
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