Shows / Marketing Vanguard
Marketing Vanguard
The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of…
Episodes
Marketing VanguardAngela Zepeda, CMO of Hyundai - the Creative "Side Hustle" of Today's CMO
Hyundai’s CMO Angela Zepeda never anticipated becoming a brand CMO, having spent the majority of her career on the agency side. And while she always saw…
Marketing VanguardWilliam White, CMO of Walmart - The Power of Intentional Moves
When William White took on the role of chief marketing officer at Walmart, he considered it not only an honor to be working for the No. 1 Fortune 500 company…
Marketing VanguardMinjae Ormes, CMO of Visible - Following Your Own Compass
Minjae Ormes took on the role as CMO of a start-up within a Fortune 15 company for one main reason—and that reason was based on her own criteria. “I was ready…
Marketing VanguardSpecial Episode: Nadine Dietz in the Hot Seat!
This episode marks a first for CMO Moves. We turned the tables on host Nadine Dietz as she joins as a guest for the very first time. CMOs Vineet Mehra and Musa…
Marketing VanguardSophie Bambuck, CMO of Everlane - Picking People Over Jobs
I first was introduced to Sophie Bambuck last year when a few folks in our community kept mentioning her name as someone we just had to know. As promised…
Marketing VanguardUkonwa Ojo, CMO of Prime Video, Amazon Studios: Culture, Creators & the Childlike Magic of Marketing
While it wasn’t an easy decision for Ukonwa Ojo to make the move from CMO of MAC Cosmetics to CMO of Amazon Prime Video and Amazon Studios, it was a decision…
Marketing VanguardKory Marchisotto CMO of e.l.f. - Marketing is Seduction, Commerce is Sex
Today we have what I think may be our first censored episode of #CMOMoves, for good reason! Kory Marchisotto, CMO of E.L.F. BEAUTY, gave Heide Palermo and I…
Marketing VanguardSpecial Edition: Mastercard’s Chief People Officer and CMCO on the ROI of Collaboration
We're bringing you the second episode of The Business of Marketing, where we sat down with Mastercard’s Michael Fraccaro, Chief People Officer and Raja…
Marketing VanguardSpecial Edition: Premiere of The Business of Marketing with Walmart and Unilever Chiefs
Today marks the launch of a new show, 'The Business of Marketing', that we’re excited to share with our CMO Moves listeners! Created in partnership with our…
Marketing VanguardGreg Lyons, CMO of PepsiCo Beverages – Balancing Home, Heart and Happiness to the End Zone
It’s not every day you get to interview the CMO of PepsiCo Beverages… and his daughter! When Greg Lyons invited me into his home, via zoom of course, I not…
Marketing VanguardJonathan Bottomley, CMO of Boll And Branch - Dare to See the World the Way You Want it to Be
The former Global CMO of Ralph Lauren, Jonathan Bottomley makes a big move to become the CMO of Boll and Branch, an exciting challenger brand grounded in…
Marketing VanguardTim Mapes, CMCO of Delta Air Lines – A Flight Plan for Uncertain Times
Tim Mapes, CMCO of Delta Air Lines has evolved his role many times over his 29 years with the company. Most recently, bringing Marketing and Communications…
Marketing VanguardMelissa Proctor, CMO Of Atlanta Hawks - In Honor of Dr. King
When I first met Melissa Proctor, CMO of the Atlanta Hawks, I was blown away from the first minute. An inspirational leader who went from Ball Girl to CMO, per…
Marketing VanguardWalgreens and Mattel Share How Their Brands Have Evolved at CES 2021
In a special edition of CMO Moves from the CES C-Suite track, Adweek Chief Community Officer Nadine Dietz sat down with Vineet Mehra, Global Chief Marketing…
Marketing VanguardFernando Machado, Global CMO, RBI - Inside Burger King’s ‘Timeless’ Rebrand
Exciting news! Heide Palermo has officially joined me as a co-host of CMO Moves! For her first official episode, I sent Heide off to Miami to meet up with RBI…
Marketing VanguardNick Tran, Head of Global Marketing of TikTok - Marketing at the Speed of Culture
For the first episode of 2021, I couldn’t be more excited to welcome the master of “marketing at the speed of culture”, Nick Tran, Head of Global Marketing for…
Marketing Vanguard8 Leading CMOs Discuss The Business of Marketing on Episode #150
In honor of CMO Moves 150th episode, we went LIVE for the very first time to include the community in this important conversation around “The Business of…
Marketing VanguardSpecial DEI Series: The Unaccounted - Adweek MENA Summit
Today, ten industry leaders of MENA (Middle Eastern and North African) descent came together virtually to share their experiences of feeling simply unaccounted…
Marketing VanguardDeborah Yeh, CMO of Sephora - Defying Tenure Odds Through C-Suite Collaboration
Deborah Yeh, CMO of Sephora, has beat the odds in holding her seat at Sephora for more than 8 years. And while sticking with a brand isn’t common, the reward…
Marketing VanguardMary Alderete, CMO of Gap - Bridging the Gap and Creating Conditions for Breakthrough Work
Mary Alderete is a “boomerang” having first worked at Gap on the Banana Republic brand in 2001 and coming back a few years ago after working with other major…
Marketing VanguardArjan Dijk, CMO of Booking.com - Playing in the 12%
Did you know that if you’re thinking about your entire life, most people can only actually remember 12% of their memories? According to Arjan Dijk, CMO of…
Marketing VanguardAdweek Executive Mentees Turn the Tables with Marketer Momentum
In this special episode, I am sharing the first episode of Marketer Momentum, the brain-child of the Adweek Executive Mentees who took it upon themselves to…
Marketing VanguardEverette Taylor, CMO of Artsy - Redefining Success as the “Underdog” of the Marketing World
Passionate. Humble. Relentless. These are a few of the words that come to mind (and have also been used to describe him) when it comes to Artsy CMO, Everette…
Marketing VanguardDenise Karkos, CMO of SiriusXM and Pandora - Putting ‘Another Single on the Board’
Have you heard the one about the girl in the bush? If not, you’re going to want to tune in to this episode for that story and some of the most practical and…
Marketing VanguardDara Treseder, Head of Global Marketing and Communications at Peloton - Power of Community
It’s been more than two years since Dara Treseder, now SVP, Head of Global Marketing and Communications for Peloton, first appeared on CMO Moves. Back then…
Marketing VanguardDisability Inclusion Summit - Adweek DEI Virtual Event
For the Disability Inclusion Summit, eight leaders in marketing and advertising brought their hearts and perspectives forward, sharing the virtual stage to…
Marketing VanguardSports Unite: Inside the First-ever Cross League Campaign and The Future of Sports
In the early days of Covid-19 here in the U.S., when schools began shutting down, employees were told to work from home, travel ceased, hotels began opening…
Marketing VanguardDeirdre Findlay, CMO of Condé Nast and Lara Balazs, CMO of Intuit - Agility and Speed
In this third installment of a CMO Moves mini-series called “People-powered Growth Fueled by Transformative Technology” that we’ve brought to life alongside…
Marketing VanguardAntonio Lucio, Global CMO of Facebook – Inclusive Leadership Through Turbulence
On his last day as Global CMO of Facebook and also his last day as a CMO after 40 years in marketing, Antonio Lucio took to the virtual stage during Brandweek…
Marketing VanguardBilly Paretti, CMO of Belvedere - Sustainably Shaking Up the Spirits Industry
What’s a refreshing marketing cocktail consist of? “Equal parts brand truth and consumer truth,” shared Billy Paretti, CMO of Belvedere Vodka at Moët Hennessy…
Marketing VanguardRonalee Zarati-Bayani, CMO of LA Rams - Bringing the Stadium to the Fans
“Football is a team sport” on and off the field and there is no better team player than Ronalee Zarate-Bayani, CMO of the LA Rams. I sat down with Ronalee to…
Marketing VanguardGreg Welch and Global CMOs Weigh in on Today’s CMO Opportunities
Almost three years ago, I published Episode 5 of CMO Moves, called The CMO Roadmap to Success, with Greg Welch, Senior Partner of Spencer Stuart. Having placed…
Marketing VanguardHispanic and Latin American Summit
Hispanic and Latino/Latina/Latinx business leaders came together for a live discussion on the community's biggest challenges and opportunities in today's…
Marketing VanguardShelley Haus, CMO of Ulta - Architecting Brand Purpose From the Inside Out
A creator at her core, Shelley Haus was excited to join Ulta Beauty in 2014, mainly for the opportunity to help a 30-year-old beauty retailer find out who it…
Marketing VanguardKate Gunning, CMO of IEX - Watching for Signs and Signals
What do stocks, toilet paper, hoodies and beer all have in common? In this episode…everything! IEX is setting all-new standards in stock trading with its…
Marketing VanguardZak Brown, CEO of McLaren Racing - Steering Through The Most Complicated Track History
Zak Brown, CEO of McLaren Racing, joins us to share his perspective on the motor racing industry today, the future, and why he brought on the first CMO of…
Marketing VanguardCathy Davis, CMCO Feeding America - Tackling Hunger for 54 Million People
Look around you. One in six households in America is currently food insecure, meaning they have little or no access to food. That could be your next-door…
Marketing VanguardKenny Mitchell, CMO of Snap – Storytelling with Discipline and Soul
After moving from Chicago to L.A. last year and taking the helm of the Snap Inc. brand, Kenny has been flexing his innovative storytelling master-skills for…
Marketing VanguardPeter Giorgi, CMO of Celebrity Cruises - Getting Back to 'Better Than Normal'
Peter Giorgi, CMO of Celebrity Cruises, didn’t take his first flight until he was 24 years old, yet this serial travel executive is an avid adventurer who…
Marketing VanguardKatie Couric - Changing the World Through Influence and Dedication
What an honor to interview the Queen Interviewer of all time, Katie Couric, Award-Winning Journalist, Co-Founder, Stand Up To Cancer, and Founder, Katie Couric…
Marketing VanguardThe Asian American Summit Led by 10 Powerful Industry Leaders
10 Asian American business leaders creating an impact in advertising, marketing, and culture, joined us today for a live discussion on how they are navigating…
Marketing VanguardVinoo Vijay, CMO of H&R Block - Make Every Block Better
Almost two years ago I interviewed Jeff Jones, CEO of H&R Block, on CMO Moves and he was looking to hire a new CMO. A month later, Vinoo Vijay became the new…
Marketing VanguardPride Stars - Adweek Live Event
10 Adweek Pride Stars and LGBTQ leaders creating an impact in advertising, marketing, and culture, joined us today for a live discussion on how they are…
Marketing VanguardStephanie McMahon, CBO of WWE - Staying Slightly Ahead of the Curve
As her father once told her, “You want to be slightly ahead of the curve. Not so far ahead that people don't understand what you're doing and you certainly…
Marketing VanguardA State of Revolt - Adweek Live Event
Today we heard from 14 incredible and powerful Black leaders on how they are personally navigating today's turbulent times, how they are leading their teams…
Marketing VanguardD&I Summit Series: Marc Pritchard interviewed by Nadine Dietz on Doubling Down
To open the D&I Summit, I had the distinct honor of sharing what this Summit was meant to do and how it came to be. I subsequently interviewed the first guest…
Marketing VanguardD&I Summit Series: Tiffany Warren interviewed by Marc Pritchard on Human Connections
In this session from the Adweek D&I Summit, Marc Pritchard, Chief Brand Officer of Procter & Gamble, interviews Tiffany R. Warren, SVP, Chief Diversity Officer…
Marketing VanguardD&I Summit Series: Antonio Lucio interviewed by Tiffany R Warren on Systemic Change
In this session from the Adweek D&I Summit, Omnicom Exec and ADCOLOR President Tiffany R. Warren interviews Antonio Lucio, Global CMO of Facebook, on driving…
Marketing VanguardD&I Summit Series: Diego Scotti interviewed by Antonio Lucio on Making a Difference at Scale
In this session from the Adweek D&I Summit, Facebook Global CMO Antonio Lucio interviews Verizon CMO Diego Scotti on ways to make meaningful change at scale…
Marketing VanguardD&I Summit Series: Claudia Edelman interviewed by Diego Scotti on the Hispanic Community Impact
In this session from the Adweek D&I Summit, CMO Verizon Diego Scotti interviews We Are All Human Founder & CEO Claudia Edelman interviews GM and President…
Marketing VanguardD&I Summit Series: Cynthia Chen interviewed by Claudia Edelman on the Asian Community Impact
In this session from the Adweek D&I Summit, We Are All Human Founder & CEO Claudia Edelman interviews GM and President, Consumer Health and Wellness of RB…
Marketing VanguardD&I Summit Series: Sarah Kate Ellis interviewed by Cynthia Chen on the LGBTQ Community Impact
In this session from the Adweek D&I Summit, Cynthia Chen, GM and President, Consumer Health and Wellness or RB interviews GLAAD CEO Sarah Kate Ellis on the…
Marketing VanguardD&I Summit Series: Shelley Zalis interviewed by Sarah Kate Ellis on Closing the Gaps
In this session from the Adweek D&I Summit, GLAAD CEO Sarah Kate Ellis interviews The Female Quotient CEO Shelley Zalis on how to close the gaps to create an…
Marketing VanguardD&I Summit Series: Bozoma Saint John interviewed by Shelley Zalis on Helping Diverse Talent Rise
In this session from the Adweek D&I Summit, The Female Quotient CEO Shelley Zalis interviews Endeavor CMO Bozoma Saint John on helping diverse talent rise. Be…
Marketing VanguardD&I Summit Series: Marcel Marcondes interviewed by Bozoma Saint John on Company Culture
In this session from the Adweek D&I Summit, Endeavor CMO Bozoma Saint John interviews Anheuser-Busch U.S, CMO Marcel Marcondes on the key Ingredient to company…
Marketing VanguardD&I Summit Series: Tariq Hassan interviewed by Marcel Marcondes on Converting Caring Into Action
In this session from the Adweek D&I Summit, Anheuser-Busch U.S, CMO interviews Petco CMO Tariq Hassan on how to convert caring to action. Be sure to check out…
Marketing VanguardD&I Summit Series: Stephanie Buscemi interviewed by Tariq Hassan on Elevating Diverse Voices
In this session from the Adweek D&I Summit, Petco CMO Tariq Hassan interviews Salesforce CMO Stephanie Buscemi on how to elevate diverse voices. Be sure to…
Marketing VanguardD&I Summit Series: Jason White interviewed by Stephanie Buscemi on Social Justice
In this session from the Adweek D&I Summit, Salesforce CMO Stephanie Buscemi interviews Curaleaf's CMO Jason White on how to provide social justice for the…
Marketing VanguardKara Goldin, Founder and CEO of Hint
When I first heard her story, I knew I had to have her on CMO Moves. Former AOL executive turned entrepreneur Kara Goldin founded flavored water business Hint…
Marketing VanguardRaja Rajamannar, CMCO and President, Healthcare of Mastercard - The Business Case for Humanity
Raja Rajamannar, Mastercard's Chief Marketing and Communications Officer and President of the Healthcare Division, returns to CMO Moves to take us deep into…