Vinoo Vijay, CMO of H&R Block - Make Every Block Better
Almost two years ago I interviewed Jeff Jones, CEO of H&R Block, on CMO Moves and he was looking to hire a new CMO. A month later, Vinoo Vijay became the new CMO of H&R Block so it was an immense pleasure to meet Vinoo and find out more about all the great initiatives he’s been leading. First of all, timely, tax day deadline is a few days away amid the most unusual year on record. Vinoo takes us through how he and the team pivoted to serve their customers, as well as how he and his team pivoted in how they work together. Second, and most impressive, is how Vinoo is thinking about community…
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