William White, CMO of Walmart - The Power of Intentional Moves
When William White took on the role of chief marketing officer at Walmart, he considered it not only an honor to be working for the No. 1 Fortune 500 company, but also a dream job at a brand that comes with much responsibility. Not to mention, he just so happened to start his first-ever CMO role right at the start of a global pandemic.In this episode, William discusses the power and potential of the brand’s membership program Walmart+, the brand’s partnership with TikTok and how they brought the first shoppable live stream to the U.S. Tune in to hear about his road to becoming the CMO of…
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