Shows / Savvy Shopkeeper Retail Podcast
Savvy Shopkeeper Retail Podcast
Host, Kathy Cruz is a retail business coach who owned a retail business with her sister for a decade. She knows firsthand that running a retail business, both online and in a brick and mortar has its challenges. Kathy is passionate about teaching independent retailers how to work smarter, profit more and grow.
Episodes
- Savvy Shopkeeper Retail Podcast
BONUS EPISODE: Applying the CARES Act to your Retail Business
There are programs and resources for Small Business Owners under the CARES Act. In this bonus episode, Sarah Nemecek of WE Profit Foundry, helps to explain the…
- Savvy Shopkeeper Retail Podcast
24. You Are NOT Alone
In this episode, I share emotions and issues we are likely all experiencing and how to turn some of that around. Links to articles or resources mentioned in…
- Savvy Shopkeeper Retail Podcast
23. Get Creative With Selling Online!
In this episode, I'll review ways to adapt to the current retail environment in selling from a distance. I'll talk about - Online avenues What you can offer…
- Savvy Shopkeeper Retail Podcast
22. How Retailers Can Handle this Challenging Time {Coronavirus Episode}
DISCLAIMER: The Coronavirus pandemic situation is constantly changing. The audio from this Facebook Live was recorded on March 10, 2020, and many things have…
- Savvy Shopkeeper Retail Podcast
21. Why You Should Have an Email List and How to Get Started
In this episode I'll cover growing and managing email newsletters. Why use email marketing? So many platform choices, where do I start? Is it worth it? Links…
- Savvy Shopkeeper Retail Podcast
20. Why Inventory Management is so Important
In this episode, we'll discuss why inventory is your most important asset Why should retail business owners use it? What fields of information are important 4…
- Savvy Shopkeeper Retail Podcast
19. What the heck is the Facebook Pixel?
In this episode, I'm diving into the Facebook Pixel. What is the Facebook Pixel? Why should retail business owners use it? Links to articles or resources…
Savvy Shopkeeper Retail Podcast18. My 10 Favorite Retail and Business Podcasts
There are tons of experts in the retail and business spaces, and I'm proud to be among them! I'm certainly not the only one giving helpful, actionable, and…
- Savvy Shopkeeper Retail Podcast
17. The Confusion around Community Over Competition
In this episode, we'll discuss the notion between community & competition. Defining each separately Nature vs. Nurture Bridging the gap Encouraging your…
- Savvy Shopkeeper Retail Podcast
16. The #1 E-Commerce Misconception
In this episode I cover some of the questions you should consider before builidng an e-commerce store for your retail business. I cover: The #1 misconception I…
Savvy Shopkeeper Retail Podcast15. Why a Retail Loyalty Program is Valuable
Have you ever gotten a free drink at Starbucks, earned cash back at Target, or paid a lower price for an item at Ikea? If so, you've experienced the joy of a…
Savvy Shopkeeper Retail Podcast14. Lessons Learned at Market (AmericasMart)
AmericasMart is both for buyers and sellers. Before I attended my first AmericasMart, I was searching for information on how to navigate the wholesale buying…
- Savvy Shopkeeper Retail Podcast
13. What Made 2019 Successful for Independent Retailers
In this episode, I went straight to the best resources. You! This is all about successes. Categorized themes of things that worked best for our shop keepers…
- Savvy Shopkeeper Retail Podcast
BONUS EPISODE 1: My Best Tips for Your Retail Business in 2020
Here are 7 tips to help you become the best retail business owner you can be in 2020. To find the offerings mentioned at the end of this bonus episode, please…
Savvy Shopkeeper Retail Podcast12. Social Media Ads 101
Navigating the world of social media advertising can be daunting for independent retail store owners. With platforms like Facebook and Instagram constantly…
Savvy Shopkeeper Retail Podcast11. Five Marketing Mistakes Small Retail Business Owners are Making
It's no surprise that there is a lot of marketing involved in owning a retail store. But what might surprise you is that marketing your shop doesn't have to be…
- Savvy Shopkeeper Retail Podcast
10. Setting Boundaries While Maintaining or Growing A Profitable Retail Business
This episode is all about balance. In this episode, I go over: A breakdown of necessary professional boundaries How to set personal boundaries The importance…
- Savvy Shopkeeper Retail Podcast
9. How well do you know your retail customer? {FREE Workbook}
The most important thing about your customers? Understanding them. In this episode, I go over these three things: Understanding your ideal client How to keep…
- Savvy Shopkeeper Retail Podcast
8. Are You Ready For Retail's Mega Holiday Weekend?
The holidays are upon us. We all need savvy ways to get ready. In this episode, I will go over: Prepping for the Holiday Season Tools to get ahead and stay…
Savvy Shopkeeper Retail Podcast7. Five Fun Ways For Retailers To Get More Engagement On Social Media
In the world of independent retail, navigating social media can often feel like a daunting task. Many shopkeepers grapple with achieving meaningful engagement…
Savvy Shopkeeper Retail Podcast6. Set Your Retail Business Up for Success with Taxes
Taxes may not be the most thrilling topic, but they're a crucial aspect of running a successful retail business. Whether you're clocking in at a…
Savvy Shopkeeper Retail Podcast5. How to Host or Participate In a Successful Pop-Up Shop in a Brick and Mortar Store
Pop-up shops offer fantastic opportunities for both makers and retail store owners to expand their reach. But how do you ensure success in these temporary…
Savvy Shopkeeper Retail Podcast4. How Retailers Can Increase Their Average Sale
As independent retail business owners, knowing our numbers is crucial. Too often, we get caught up in the day-to-day hustle without understanding key metrics…
Savvy Shopkeeper Retail Podcast3. Instagram Blueprint for Shopkeepers
In the world of independent retail, navigating the bustling realm of Instagram can often seem overwhelming, especially with all the buzz about algorithms and…
- Savvy Shopkeeper Retail Podcast
2. How Much Do I Need To Make In Annual Sales In Order To Pay Myself?
SAVVY SHOPKEEPER SHOWNOTES: https://savvyshopkeeper.com/episode2/ Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Kathy on…
- Savvy Shopkeeper Retail Podcast
1. What To Expect From The Savvy Shopkeeper Retail Podcast
This has been a long time coming! It's been months since I blogged, but for good reason. I spent the past two months learning how to podcast, finding an…