Latest / Savvy Shopkeeper Retail Podcast
12. Social Media Ads 101
Navigating the world of social media advertising can be daunting for independent retail store owners. With platforms like Facebook and Instagram constantly evolving, it's easy to feel overwhelmed trying to craft an ad strategy that truly works—or to run ads at all.
In this episode, I simplify the complexities of social media ads by breaking down the foundational steps you need before diving into paid promotions.
From understanding the nuances of traffic temperature—cold, warm, and hot audiences—to knowing your ideal customer inside out, we're covering all the essentials of effective social…
The skinny
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