Shows / Savvy Shopkeeper Retail Podcast
Savvy Shopkeeper Retail Podcast
Host, Kathy Cruz is a retail business coach who owned a retail business with her sister for a decade. She knows firsthand that running a retail business, both online and in a brick and mortar has its challenges. Kathy is passionate about teaching independent retailers how to work smarter, profit more and grow.
Episodes
- Savvy Shopkeeper Retail Podcast
69. Results from the 2021 Savvy Shopkeeper Survey
The Savvy Shopkeeper community recently participated in our annual survey. I asked shopkeepers about their business models, their revenue numbers, the support…
- Savvy Shopkeeper Retail Podcast
68. Why Growth Matters for Independent Retail Business Owners
Growth can be a scary concept for a retail business owner, but it can also be an exciting one! Today I'm sharing three reasons why growth is so critical to…
- Savvy Shopkeeper Retail Podcast
67. The One Thing That Makes You Wealthier Than Profit
As shopkeepers, it's easy to get caught up in running our business. We chug along, push forward, and hustle to make it work. But that often comes at a high…
- Savvy Shopkeeper Retail Podcast
66. Six More Independent Retail Business Myths to Stop Believing (Part 2)
As I shared in Episode 65, we hear all sorts of myths as independent retailers. From "the customer's always right" to "you'll probably show a loss for your…
- Savvy Shopkeeper Retail Podcast
65. Stop Believing These Independent Retail Business Myths (Part 1)
We hear all sorts of stories about how to run an independent retail business. And it's easy to hear a story, believe it to be true, and then judge our own…
- Savvy Shopkeeper Retail Podcast
64. My Best Tips for Decluttering Your Mind
Every shopkeeper I know has those frantic, overwhelming days where nothing important seems to get done. So how can we make our days more effective when there's…
- Savvy Shopkeeper Retail Podcast
63. Five Important Tips for Retail E-Commerce Success
When the pandemic forced retail shops to close, shopkeepers found themselves scrambling to integrate e-commerce into their business. Online shopping was just a…
- Savvy Shopkeeper Retail Podcast
62. 10 Tips for Cutting Your Retail Business Expenses
If you're in the US, tax season is upon us. Many shopkeepers are trying to clean up or catch up on their bookkeeping for 2020. Today, I'm sharing 10 places you…
- Savvy Shopkeeper Retail Podcast
61. Seasons in Life and Business - Let Me Tell You About Mine!
We all experience seasons in life and business. I'm currently experiencing one myself so it's the perfect time to talk about how to manage this, in terms of…
- Savvy Shopkeeper Retail Podcast
60. What Made 2020 Successful For Independent Retailers
Episode 13 of the Savvy Shopkeeper Retail Podcast, "What Made 2019 Successful for Independent Retailers", is one of the most downloaded episodes of this…
- Savvy Shopkeeper Retail Podcast
BONUS EPISODE: Savvy Shopkeeper, Beyond The Podcast
I struggled to record this episode. To answer the common questions I receive about what else Savvy Shopkeeper offers beyond this podcast. Until I received a…
- Savvy Shopkeeper Retail Podcast
59. The Retail CEO Challenge: Metrics and Benchmarks for a Successful Retail Business
The Retail CEO Challenge is coming to an end, and we're wrapping up the challenge by learning how to complete the Retail Business Year-End Report! This 11-page…
- Savvy Shopkeeper Retail Podcast
58. The Retail CEO Challenge: The Health of Your Business
Shopkeepers sometimes get so busy with their day-to-day work that they forget to check in on the health of their business. Today I'm sharing how to set a CEO…
- Savvy Shopkeeper Retail Podcast
57. The Retail CEO Challenge: Tracking Business Performance
Tracking is one of the key pillars of a successful business. Without tracking, a business owner simply cannot know what works and what does not. My mission…
- Savvy Shopkeeper Retail Podcast
56. The Retail CEO Challenge: Systems & Processes
Every retail business needs to have systems and processes in place to run successfully and smoothly. But so many shopkeepers neglect to create these crucial…
- Savvy Shopkeeper Retail Podcast
55. Introducing The 2021 Retail CEO Challenge
The Savvy Shopkeeper mission is to empower micro independent retailers to work less, profit more. That's why, over the next several weeks, I'm running a new…
- Savvy Shopkeeper Retail Podcast
54. What Retailers Missed & Wished For in 2020
Shopkeepers, and probably many small business owners, are feeling lonely. Trying to run a small business during a pandemic is no joke! I want all shopkeepers…
- Savvy Shopkeeper Retail Podcast
53. Is Shopify Right for Your Retail Business?
As a Shopify Partner, I've designed websites for other small business owners on the Shopify platform. It's an incredible platform with tons of features that…
- Savvy Shopkeeper Retail Podcast
52. 10 Intriguing Retail Trends for Small Shop Owners to Watch in 2021
After the curveball that 2020 threw us, it's safe to say that no one can truly predict what's coming. After doing a little research and reflecting on what…
- Savvy Shopkeeper Retail Podcast
51. Salary Goals of Micro Retail Business Owners
My goal for all Savvy Shopkeepers is to "work less, profit more." But it can be tough to gauge how much we should be paying ourselves, especially when salary…
- Savvy Shopkeeper Retail Podcast
50. An Interview with Becky Tyre: Master Visual Merchandising Consultant & Host of Retail Details Podcast
On the 50th episode of the Savvy Shopkeeper podcast, I interviewed the retail equivalent of a household name: Becky Tyre. Known for her incredible skill as a…
- Savvy Shopkeeper Retail Podcast
BONUS EPISODE: How to Get Noticed on Small Business Saturday 2020
Small Business Saturday is on November 28, 2020 and in this bonus episode I'm sharing some helpful information about how retailers can get involved, how you…
- Savvy Shopkeeper Retail Podcast
49. My #1 Time Management Tip: Get Unaddicted to Your Phone
If you run a good portion of your business off your phone as I do, then you know firsthand that notifications can consume your entire day. As we head into the…
- Savvy Shopkeeper Retail Podcast
48. Where Retailers Are Now Buying Wholesale
When I started my shopkeeper journey seven years ago, where to buy wholesale was one of my first and most important questions. And although I'm an avid…
- Savvy Shopkeeper Retail Podcast
47. COVID Safety Guidelines for Retailers During the Holiday Season
With the holiday season upon us, it's important to prepare our stores for holiday shoppers. COVID has definitely changed how our stores function. But that…
- Savvy Shopkeeper Retail Podcast
46. Three Steps to Help You Stop Running Your Business For Other People
Shopkeepers open their stores because they have a vision for their business. Sometimes, though, that vision can be taken over by the opinions of employees…
- Savvy Shopkeeper Retail Podcast
45. How to Use Instagram Reels to Promote Your Brick and Mortar Store
Instagram is one of the best social media platforms to promote your retail business, but it can be tough to keep up with! It's a continually evolving platform…
- Savvy Shopkeeper Retail Podcast
44. The Retail Profit Pie
Understanding your numbers is a crucial part of succeeding as a retail business owner, but so many shop owners I coach have never looked at their P&L…
- Savvy Shopkeeper Retail Podcast
43. Why Retailers Should Hire a Virtual Assistant
Let's be real—many shopkeepers aren't delegating enough. As store owners, I want you to be focused on tasks that make $50 an hour rather than $10 or $20 an…
- Savvy Shopkeeper Retail Podcast
42. Women, Stop Diminishing Yourselves
As shopkeepers, we often hear diminishing comments about our "small" business or our "hobby." No matter how mad those little digs might make us, the worst part…
- Savvy Shopkeeper Retail Podcast
41. Tackling Fear Before Q4: The Fear of Buying
In part three of our series about common shopkeeper fears, I'm sharing all of the ways that the fear of buying might be affecting you. It's time to take action…
- Savvy Shopkeeper Retail Podcast
40. Tackling Fear Before Q4: The Fear of Selling
In part two of our series about significant shopkeeper fears, I'm sharing all of the ways that the fear of selling can pop into your head. Let's tackle this…
- Savvy Shopkeeper Retail Podcast
39. Tackling Fear Before Q4: Getting Rid of Stale Inventory
As we head into quarter four of 2020, I've heard lots of shopkeepers expressing deep fears about the future. I get it—not knowing what will happen is scary!…
- Savvy Shopkeeper Retail Podcast
BONUS EPISODE: Are You Playing Big? Are You Playing To Win?
In this closing episode of Season 3 of the Savvy Shopkeeper Retail Podcast, I share what I experienced over the past 5 months as a shopkeeper and small…
- Savvy Shopkeeper Retail Podcast
38. Shopkeeper Stories with Kathy of Pineapple on Main
In the final episode of the Shopkeeper Stories mini-series, I spoke with the Master Shopkeepers member who asked me to do the series in the first place: Kathy…
- Savvy Shopkeeper Retail Podcast
37. Shopkeeper Stories with April of Pink + Frillos
This episode of the Shopkeeper Stories series features April, owner of Pink + Frillos in Greenville, Michigan. April started her business from her basement…
- Savvy Shopkeeper Retail Podcast
36. Shopkeeper Stories with Karen of Alluv Place
In this episode of the Shopkeeper Stories series, I chatted with Karen, shopkeeper at Alluv Place in Brentwood, California. Her unique journey from maker to…
- Savvy Shopkeeper Retail Podcast
35. Shopkeeper Stories with Taylor of The Turquoise Top Hat
In this episode of the Shopkeeper Stories series, I had the pleasure of speaking with Taylor, owner of The Turquoise Top Hat in Stevensville, Michigan. Before…
- Savvy Shopkeeper Retail Podcast
34. Why You Need to Know Your Shopkeeper Personality Type
Every shopkeeper has a shopkeeper personality type. After working with many shopkeepers in my paid mastermind, Master Shopkeepers, I've identified several…
- Savvy Shopkeeper Retail Podcast
33. My Favorite Software & Tools for Shopkeepers
Running a brick and mortar store requires a surprising amount of software! There are lots of different options out there for any pain point you might have in…
- Savvy Shopkeeper Retail Podcast
32. Who Should Independent Retailers Hire for Social Media Management?
There comes a time for most shopkeepers when juggling every task from inventory to staffing to marketing becomes too much. Social media management is one of…
- Savvy Shopkeeper Retail Podcast
31. Financial Foundations for Brick and Mortar Store Owners
Many shopkeepers do not have a business background when they open their store. Even those who do struggle with understanding the financials of their business…
- Savvy Shopkeeper Retail Podcast
30. Work Less. Profit More.
As a business owner, it's easy to get pulled in a million different directions. At some point, I'm sure you have felt the intense overwhelm of trying to do…
- Savvy Shopkeeper Retail Podcast
29. Resetting Your Business Is an Opportunity
Resetting Your Business Is an Opportunity More than ever, shopkeepers are taking stock of their businesses and considering the way forward. That means it is…
- Savvy Shopkeeper Retail Podcast
28. Posting About Sensitive Topics on Your Business Social Media Accounts
Posting About Sensitive Topics on Your Business Social Media Accounts 2020 has not been easy for anyone. As difficult as it's been as a business owner, it's…
- Savvy Shopkeeper Retail Podcast
27. Let's Talk About The Mess In Our Retail Stores
Full show notes coming soon! Click HERE to grab the Reopen Safely checklist. For more information visit the Savvy Shopkeeper website or the Shopkeeper's…
- Savvy Shopkeeper Retail Podcast
26. Business Lessons Learned During Covid-19 Part 2
More detailed show notes coming soon. Elisa, owner of Moonstruck CLE Episode 1 - Who to Expect from the Savvy Shopkeeper Podcast Episode 2 - How Much Do I Need…
- Savvy Shopkeeper Retail Podcast
25. Business Lessons Learned During COVID-19 Part 1
This episode is part 1 of 2 episodes where I talk about all of the business lessons learned during the first few months of the Covid-19 pandemic. Links to…
- Savvy Shopkeeper Retail Podcast
Boss Up Minisode Series #12 - Find the silver lining!
The Boss Up Minisode Series will consist of daily podcast episodes that will be short and brief. The intention of this series is to inspire and motivate you to…
- Savvy Shopkeeper Retail Podcast
Boss Up Minisode Series #11 - Protect Profit Margin or Focus on Cash Flow?
The Boss Up Minisode Series will consist of daily podcast episodes that will be short and brief. The intention of this series is to inspire and motivate you to…
- Savvy Shopkeeper Retail Podcast
Boss Up Minisode Series #10 - Stop hiding to avoid taking action
The Boss Up Minisode Series will consist of daily podcast episodes that will be short and brief. The intention of this series is to inspire and motivate you to…
- Savvy Shopkeeper Retail Podcast
Boss Up Minisode Series #9 - A Bull Market vs. A Bear Market
The Boss Up Minisode Series will consist of daily podcast episodes that will be short and brief. The intention of this series is to inspire and motivate you to…
- Savvy Shopkeeper Retail Podcast
Boss Up Minisode Series #8 - Finding peace and calm during turbulent times
The Boss Up Minisode Series will consist of daily podcast episodes that will be short and brief. The intention of this series is to inspire and motivate you to…
- Savvy Shopkeeper Retail Podcast
Boss Up Minisode Series #7 - Don't avoid finances during tough times
The Boss Up Minisode Series will consist of daily podcast episodes that will be short and brief. The intention of this series is to inspire and motivate you to…
- Savvy Shopkeeper Retail Podcast
Boss Up Minisode Series #6 - Selling is NOT spamming
The Boss Up Minisode Series will consist of daily podcast episodes that will be short and brief. The intention of this series is to inspire and motivate you to…
- Savvy Shopkeeper Retail Podcast
Boss Up Minisode Series #5 - Give yourself credit!
The Boss Up Minisode Series will consist of daily podcast episodes that will be short and brief. The intention of this series is to inspire and motivate you to…
- Savvy Shopkeeper Retail Podcast
Boss Up Minisode Series #4 - Feel emotion AND do things that make you happy
The Boss Up Minisode Series will consist of daily podcast episodes that will be short and brief. The intention of this series is to inspire and motivate you to…
- Savvy Shopkeeper Retail Podcast
Boss Up Minisode Series #3 - Disconnect from the negativity on social media!
The Boss Up Minisode Series will consist of daily podcast episodes that will be short and brief. The intention of this series is to inspire and motivate you to…
- Savvy Shopkeeper Retail Podcast
Boss Up Minisode Series #2 - Get ready for the day!
The Boss Up Minisode Series will consist of daily podcast episodes that will be short and brief. The intention of this series is to inspire and motivate you to…
- Savvy Shopkeeper Retail Podcast
Boss Up Minisode Series #1 Introduction
The Boss Up Minisode Series will consist of daily podcast episodes that will be short and brief. The intention of this series is to inspire and motivate you to…