Shows / Savvy Shopkeeper Retail Podcast
Savvy Shopkeeper Retail Podcast
Host, Kathy Cruz is a retail business coach who owned a retail business with her sister for a decade. She knows firsthand that running a retail business, both online and in a brick and mortar has its challenges. Kathy is passionate about teaching independent retailers how to work smarter, profit more and grow.
Episodes
- Savvy Shopkeeper Retail Podcast
123. This ONE Thing Creates Value in Your Retail Business
We often think that our store, the physical space, or the merchandise generates revenue. But if we dig a little deeper, our BRAIN creates revenue. Listen in to…
- Savvy Shopkeeper Retail Podcast
Bonus Episode: A Tough Love Pep Talk For Shopkeepers
Being an entrepreneur is challenging, I get it! But the lows don't define us and they don't have to consume us either. Once retailers can accept that there…
- Savvy Shopkeeper Retail Podcast
Bonus Episode: Updates on my own store expansion and more!
I hinted at this a couple weeks ago but I'm currently experiencing a "season" in business, my own store is expanding! Needless to say, a store expansion is a…
- Savvy Shopkeeper Retail Podcast
122. The 2022 Savvy Shopkeeper Retreat (Ticket Sales are Open!)
I'm excited to announce the 2022 Savvy Shopkeeper Retreat! This intentional and thoughtful event is the perfect way for shopkeepers to come together, learn…
- Savvy Shopkeeper Retail Podcast
121. How Retailers Can Deal with "Haters"
Has one of your friends, loved ones, or acquaintances ever said, "how's that little store of yours doing?" These comments—intentionally or unintentionally!—can…
- Savvy Shopkeeper Retail Podcast
120. My Personal Thoughts on Store Growth and Expansion
I have some exciting news to share: the store I co-own with my sister is expanding! In today's episode, I'm sharing how and why we're expanding, seven things…
- Savvy Shopkeeper Retail Podcast
119. Where are You on Your Shopkeeper Journey? (Take the Quiz!)
For the past two years, I've been working on a special project for Savvy Shopkeeper. Today, I'm excited to announce that the first part of this project is…
- Savvy Shopkeeper Retail Podcast
118. Start with Inventory Turn Before You Try Open-To-Buy
When retailers hear about Open-to-Buy, or OTB, it sounds really appealing! A tool that tells us when to buy, how much to buy, and keeps us on budget and…
- Savvy Shopkeeper Retail Podcast
117. Tools of the Retail Trade
As retailers, we use A LOT of software, tools, and products for our stores. But with so many options and features available, it can really help to see what…
- Savvy Shopkeeper Retail Podcast
116. Ten Things Brick-and-Mortar Retailers Wish They Knew Before Opening
Whether you're an aspiring shopkeeper dreaming of opening your first store or a long-time shopkeeper preparing to expand, move, or open a second location—this…
- Savvy Shopkeeper Retail Podcast
115. Thank you for 100K Downloads! (Giveaway and Donation Drive)
While I was on my much-delayed honeymoon vacation (2 ½ years later), the Savvy Shopkeeper Retail Podcast hit 100,000 downloads! To celebrate, I'm answering…
- Savvy Shopkeeper Retail Podcast
114. How Retailers Can Raise Prices Confidently
One of my values for Savvy Shopkeeper is to empower shopkeepers—especially women—to pay themselves. Sometimes, that means kicking fear to the curb and raising…
- Savvy Shopkeeper Retail Podcast
113. Nine Retail Business Funding Options
Whether you're just starting or already growing your retail store, deciding how you're going to fund your business can be a challenge. Do you take on debt? Do…
- Savvy Shopkeeper Retail Podcast
112. Loss Prevention: Safety Tips To Protect You, Your Team, and Your Retail Business
Crime is a reality for retailers of all sizes. And while I'm not an expert in loss prevention, I did have a 20-year career in law enforcement before becoming a…
- Savvy Shopkeeper Retail Podcast
111. Slow Seasons Don't Define Your Business
Every retailer experiences slow seasons. But it can be tough not to take a slow month personally—especially if you're having a quiet January after a fantastic…
- Savvy Shopkeeper Retail Podcast
110. Don't Manage Time, Manage Your MIND!
Time management can be a touchy subject with shopkeepers because we are overwhelmed with all of our daily tasks—and we don't manage our minds around this…
- Savvy Shopkeeper Retail Podcast
109. Retail Sales Per Square Foot
Many years ago, my sister and I considered moving to a different brick-and-mortar location. The first question a commercial realtor asked us was, "what is your…
- Savvy Shopkeeper Retail Podcast
108. What to Do When Aspiring Retailers Want to Learn From You and Your Retail Business
Many of the shopkeepers in the Savvy Shopkeeper community have had aspiring store owners—usually complete strangers!—DM them on Instagram or walk into their…
- Savvy Shopkeeper Retail Podcast
107. Store Layout & Merchandising Tips
If I look back at pictures of our store when we first opened, I cringe. I can't believe people shopped with us! But you know what, they did—and many have…
- Savvy Shopkeeper Retail Podcast
106. REPLAY 42. Women, Stop Diminishing Yourselves
Welcome to episode 106 of the Savvy Shopkeeper Retail Podcast. I'm your host, Kathy Cruz. We're wrapping up our 100 episode celebration today! To celebrate…
- Savvy Shopkeeper Retail Podcast
BONUS EPISODE: 2022 Retail CEO Challenge
The 2022 Retail CEO Challenge is here! This is one offer that I often receive messages about! Many of you have asked for me to bring this back after I hosted…
- Savvy Shopkeeper Retail Podcast
105. REPLAY 2. How Much do I Need to Make in Sales in Order to Pay Myself? {Sales to Salary Calculator}
To celebrate 100 episodes of the Savvy Shopkeeper Retail Podcast, we are replaying 6 of the most popular episodes in December and January. We chose the top 6…
- Savvy Shopkeeper Retail Podcast
104. REPLAY 3. An Instagram Blueprint for Shopkeepers
To celebrate 100 episodes of the Savvy Shopkeeper Retail Podcast, we are replaying 6 of the most popular episodes in December and January. We chose the top 6…
- Savvy Shopkeeper Retail Podcast
103. REPLAY 80. The Dead Inventory Scale
To celebrate 100 episodes of the Savvy Shopkeeper Retail Podcast, we are replaying 6 of the most popular episodes. Today, you'll be hearing one of those…
- Savvy Shopkeeper Retail Podcast
102. REPLAY 85. How to Embrace the #1 Social Media Trend: Video
To celebrate 100 episodes of the Savvy Shopkeeper Retail Podcast, we are replaying 6 of the most popular episodes in December and January. Even if you listened…
- Savvy Shopkeeper Retail Podcast
101. REPLAY Ep. 44 The Retail Profit Pie
To celebrate 100 episodes of the Savvy Shopkeeper Retail Podcast, starting today we are replaying 6 of the most popular episodes. We chose the top 6 based on…
- Savvy Shopkeeper Retail Podcast
100. What I've Learned From 100 Episodes of the Savvy Shopkeeper Retail Podcast
It's a special day for the Savvy Shopkeeper Retail Podcast: we've published a milestone 100 episodes! I've learned so much about the independent retail…
- Savvy Shopkeeper Retail Podcast
99. Savvy Shopkeeper's Special Goal for 2022
Each year, the Savvy Support Fund helps shopkeepers access educational opportunities that are just out of reach. In 2022, I want to cover all the expenses for…
- Savvy Shopkeeper Retail Podcast
98. Ten Things Retailers Can Expect in 2022
As we head into the last few weeks of 2021, it's normal to start thinking about the upcoming year. And there's a lot of advice out there for bigger businesses!…
- Savvy Shopkeeper Retail Podcast
97. Six Reasons Why Shopkeepers Resist Delegation (and How to Embrace it Instead!)
As shopkeepers, it can be challenging to start hiring help—especially when we're used to doing everything ourselves. Even when we begin to hire, it can still…
- Savvy Shopkeeper Retail Podcast
96. Retail Success is Subjective
Social media, the internet, and technology make it challenging to define "success." It's all too easy to compare your business to the businesses with 25, 50…
- Savvy Shopkeeper Retail Podcast
95. Dreaming and Risk-Taking…When is it Okay?
I often focus so much on educating retail business owners about the business side of things that I forget to remind you: it's okay to dream. It's okay to take…
- Savvy Shopkeeper Retail Podcast
94. Everything Crashes...But Your Business Doesn't Have To
Most of us know that Facebook and Instagram crashed on October 4th. No one could refresh, post, comment, share, run ads, nothing, nada…. for around 6 hours…
- Savvy Shopkeeper Retail Podcast
93. Nine Tips to Help Indie Retailers Mitigate Supply Chain Issues
Every time you see another article about supply chain issues in the retail industry, do you cringe a little bit? It happened to me the other day. A two-minute…
- Savvy Shopkeeper Retail Podcast
92. Community Matters
We recently had the first Savvy Shopkeeper Retreat, and it was such a special and magical weekend. It was even better than I imagined! A large part of the…
- Savvy Shopkeeper Retail Podcast
BONUS: 2 Year Podcastversary!
There's so much to share after the retreat! Here's a recap of what I'm talking about in this bonus episode: Shopkeeper Stories recap My fitness journey update…
- Savvy Shopkeeper Retail Podcast
91. Shopkeeper Stories with Lisa of Bridenbaker Designs
In our last Shopkeeper Story of 2021, we're chatting with Lisa of Bridenbaker Designs. Lisa never expected to be a full-time artist and shop owner—she…
- Savvy Shopkeeper Retail Podcast
90. Shopkeeper Stories with Katsie of Rough Around the Etches
This week's Shopkeeper Story comes from someone near and dear to my heart: my best friend of 30 years, Katsie! Katsie never considered herself a maker. But…
- Savvy Shopkeeper Retail Podcast
89. Shopkeeper Stories With Rachel of Rachel Alvarez Art
When Rachel started painting during her infant son's naptime, she was going through a minor identity crisis. She'd just transitioned from a 15-year career in…
- Savvy Shopkeeper Retail Podcast
88. Shopkeeper Stories with Brittany of Kalopsia Clay
We've already had two rounds of Shopkeeper Stories on the Savvy Shopkeeper podcast, but this round is a little different. In the next four episodes, I'll be…
- Savvy Shopkeeper Retail Podcast
87. Client Wins: How One-on-One Coaching and Consulting Helps Retail Business Owners
There are so many business coaches and consultants out there, but it can be difficult to judge if someone is the right fit for you AND if you'll get any ROI…
- Savvy Shopkeeper Retail Podcast
86. Pushing Through a Pandemic as Retailers: How to Keep Your Spirits Up
Keeping our spirits up and our mindset in a good place can be challenging, especially with the current surcharges, supply chain issues like we've never seen…
- Savvy Shopkeeper Retail Podcast
85. How to Embrace the #1 Social Media Trend: Video
You might have heard that Instagram is "no longer just a square photo-sharing app," as recently announced by Instagram's founder. When a member shared this…
- Savvy Shopkeeper Retail Podcast
84. How to Disconnect From Shopkeeping While On Vacation
As small, independent shop owners, it can be incredibly difficult to step away from our businesses. Shopkeepers, though, are some of the hardest workers I…
- Savvy Shopkeeper Retail Podcast
83. The 2021 Savvy Shopkeeper Retreat
For the first time ever, Savvy Shopkeepers from around the United States will gather in-person to learn, connect, and share! The 2021 Savvy Shopkeeper Retreat…
- Savvy Shopkeeper Retail Podcast
82. How to Hire: Resources That Retailers Need for Successful Hiring
If we want our retail businesses to scale and grow, we can't do it alone. That means that we have to hire—and hiring well requires having a system in place…
- Savvy Shopkeeper Retail Podcast
81. Exit Strategy Part 1: Are You Building a Business With Value?
I talk about profit a lot—after all, the Savvy Shopkeeper slogan is work less, profit more! But I don't talk about profit just for vanity or for making more…
- Savvy Shopkeeper Retail Podcast
80. The Dead Inventory Scale
Stale inventory can bore your regular customers and hurt your bottom line. But deciding what to do with dead inventory can be tricky! Today, I'm sharing my…
- Savvy Shopkeeper Retail Podcast
79. Are Your Personal Opinions Hurting Your Retail Business?
We all have programmed thoughts that guide our day-to-day lives. No matter what age we are, these unintentional beliefs are always there, influencing our…
- Savvy Shopkeeper Retail Podcast
78. What is Omnichannel Retail and How to Achieve it
Each month, members in the Shopkeepers Lab and Master Shopkeepers get a new live lesson on a relevant topic taught by me or a guest expert. Today I'm giving…
- Savvy Shopkeeper Retail Podcast
77. Yes, You Need a Bookkeeper! Here are 5 Reasons Why.
After countless conversations in the Shopkeeper's Lab and Master Shopkeepers, I'm ready to say it: you need a bookkeeper in your independent retail business…
- Savvy Shopkeeper Retail Podcast
BONUS EPISODE: Is Master Shopkeepers for me?
In this bonus episode, I'm answering some of the common questions I receive about Master Shopkeepers, our Mastermind group for Brick and Mortar retail store…
- Savvy Shopkeeper Retail Podcast
76. Want to Sell More Handmade Wholesale Products? Stop Doing This One Thing
Wholesale platforms like Faire and Tundra are more popular than ever before with store owners. But many wholesale makers prefer to sell independently to…
- Savvy Shopkeeper Retail Podcast
75. Shopkeeper Stories with Christy of Miss Daisy's Home and Decor
There are shops of all sizes in the Savvy Shopkeeper community, but one of the largest clocks in at 12,000 square feet! Christy started out in a smaller retail…
- Savvy Shopkeeper Retail Podcast
74. Shopkeeper Stories with Jennifer of Paper Luxe, et al
Opening one brick-and-mortar store can be challenging enough, but today's Shopkeeper Story comes from a member of Master Shopkeepers that owns four and she's…
- Savvy Shopkeeper Retail Podcast
73. Shopkeeper Stories with Bren of Plantstay
Many of the shopkeepers we've interviewed have been in Master Shopkeepers for a year or more. Bren, though, is a newer Master Shopkeepers member and a new shop…
- Savvy Shopkeeper Retail Podcast
BONUS EPISODE: Lots of updates and news!
In this bonus podcast episode, I'm sharing 6 updates and announcements! Here are links to everything I mention in this episode: Shopkeeper Stories Series…
- Savvy Shopkeeper Retail Podcast
72. Shopkeeper Stories with Miriam of Coco Jolie
After sharing four shopkeeper stories last year, I'm excited to highlight four more incredible shopkeepers from the Savvy Shopkeeper community. First up is…
- Savvy Shopkeeper Retail Podcast
71. Ten Tips for a Successful Retail Brand Photoshoot
Running a retail store is all about connecting with your customers. One of the best ways to do that is through a retail brand photoshoot! With masks on our…
- Savvy Shopkeeper Retail Podcast
70. Six Ways to Transition from Shop Owner to Retail CEO
Many of us open or start our businesses without a business plan, a formal education, or any guidance or mentorship regarding running a retail business. And…