11. Five Marketing Mistakes Small Retail Business Owners are Making

Savvy Shopkeeper Retail Podcast · Dec 5, 2019 · 18m

It's no surprise that there is a lot of marketing involved in owning a retail store. But what might surprise you is that marketing your shop doesn't have to be expensive—in fact, it's often quite affordable, as long as you can invest some time and effort, too.

Still, there are some common issues that indie retailers need to correct when it comes to marketing their stores. From inconsistent social media posting to having a confusing or non-existent online presence, there are marketing mistakes that can hurt your business.

Thankfully, these common mistakes are relatively simple to fix. In this…