Shows / In the Sauce
In the Sauce
With over 250 episodes and interviews across the CPG value chain, In the Sauce is the go-to podcast for emerging brands. You’ll hear from founders, retailers, investors, and operators about the triumphs and challenges of building consumer businesses. Providing honest, unfiltered interviews, it features hours of brass-tacks advice from finance, legal, operations, and supply chain experts, alongside practical hacks from brand marketing and social media specialists.
In the Sauce is produced in…
Episodes
- In the Sauce
Building After the Exit with Nutpods’ Madeline Haydon
Madeline Haydon is the founder of Nutpods, the dairy-free coffee creamer brand she developed in her own kitchen and sold in 2024. On this episode of In the…
- In the Sauce
Building Beyond Dumplings
Patrick Coyne is co-founder and CEO of Laoban Foods, the modern frozen Asian brand known for its dumplings and scallion pancakes. He previously worked at the…
- In the Sauce
Building a New Waay
Morgan Zanotti is the founder and co-CEO of Waay, the sparkling protein beverage with 10 grams of protein, zero sugar, and 45 calories a can. On this episode…
- In the Sauce
Building a New Chapter
Alison Cayne is founder and CEO of Choulie - Choulie, a fragrance-infused body oil brand for women in midlife and beyond. She is also the founder of Haven’s…
- In the Sauce
Building Easy Squeezy
Matt Kramer is the co-founder and CEO of Sunny Fine Foods, the refrigerated condiment company he started with his wife, Nora. On this episode of ITS, Matt…
- In the Sauce
Building Robusta
Sahra Nguyen is the founder and CEO of Nguyen Coffee Supply, the specialty Vietnamese coffee company she started in 2018. On this episode of ITS, Sahra talks…
- In the Sauce
Building for the Babies
Ben Lewis is the co-founder and CEO of Little Spoon, the baby and kids' food company he started with his wife, Angela in 2017. On this episode of In the Sauce…
- In the Sauce
Building Win by Win
Kendall Kransdorf is the founder of Cotto, a line of whipped cottage cheese dips bringing real protein and big flavor to the refrigerated dip aisle. On this…
- In the Sauce
Building Again and Again
Elisabeth and Gina Galvin are the mother-daughter founders of Stellar Snacks. On this episode of ITS, Elisabeth, Gina, and Ali discuss how lessons from…
- In the Sauce
Building a Vibe on a Crowded Shelf
Caitlin Skae is Director of Consumer Marketing at Carbone Fine Food. On this episode of ITS, Caitlin and Ali discuss how Carbone is building a grocery brand…
- In the Sauce
Building in Food is Food Science
Esther Levy is a food scientist, consultant, and founder of Evolve Food Consultants. On this episode of ITS, Esther and Ali discuss why food science is at the…
- In the Sauce
Building a Better Business
Jennifer Barney is the founder of Barney Butter, author of the newsletter The Business of Food, and an advisor on food manufacturing and agricultural…
- In the Sauce
Building a Filter
Rachel Moore is a partner at Goldilocks, and has advised brands from Brami and Laoban to Perfect Bar and Back to Nature. More recently, she and the Goldilocks…
- In the Sauce
Building Brand Equity
Fred Hart is a branding consultant, creative director, and founder of Hart Brands who has helped build more than 130 consumer brands. On this episode of In the…
- In the Sauce
Building for Older Adults
On this episode of In the Sauce, Ali and Jess Haghani, CEO of Lucille Health, talk about building for an aging population, earning the trust of older…
In the SauceBuilding a 150-Year Old Start Up
Amy Guittard is the CMO of Guittard Chocolate Company, the oldest continuously family-owned chocolate company in the United States. On this episode of ITS, Ali…
- In the Sauce
Building the SmartCart
In this episode, we chat with Ben McKean, founder and CEO of Hungryroot, about pivoting from a CPG brand into a massive, AI-driven grocery platform. We explore…
- In the Sauce
Building with a Backpocket CFO
Adam Siskin is the Founder of The Platform CPG, a firm helping emerging consumer brands navigate finance, operations, retail growth, and scale. On this episode…
- In the Sauce
Building Content in 2026
Thi Lam is founder and CCO at Garnish studios, a branding and production agency behind a number of emerging CPG brands across food, beverage, and wellness. On…
- In the Sauce
Building Step by Step
Jesse Konig is the Co-Founder and CEO of Jesse & Ben's, restaurant-quality frozen fries known for their simple ingredients and made with beef tallow and…
- In the Sauce
Building Tastefully Irreverent
Kiki Couchman is the co-founder of Sourmilk, the Greek yogurt designed for gut health with the probiotic levels of supplement. On this episode of ITS, Kiki and…
- In the Sauce
Building Simple and Strong
Alec Jaffe is the Founder and CEO of Alec’s Ice Cream, the A2 dairy brand make ice cream truly better for you. On this episode of ITS, Ali and Alec break down…
- In the Sauce
Building For The Kids
Rachel Mansfield and Kiva Dickinson are co-founders of cadootz!, the kids' snack brand on a mission to bring Organic, nutrient-dense ingredients to delightful…
- In the Sauce
Building When the World is Changing Fast
Josh Serlin is Head of Strategy at The Campbell's Company, where he leads strategic planning across one of the most important portfolios in food. On this…
- In the Sauce
Building Gummy Fun
Hudson Davis-Ross is CEO and Co-Founder of Plant People, the doctor-formulated gummy supplement brand making functional wellness fun and accessible. On this…
- In the Sauce
Building Relationships with Your People
Pierson Krass is the founder and managing partner of Lunar Solar Group, a full-service growth agency and technology studio that has helped scale brands like…
- In the Sauce
Building a Reason to Be
Alyssa Vescio is the Chief Merchandising Officer at The Fresh Market where she oversees merchandising strategy. Prior to TFM, Alyssa spend close to a decade at…
- In the Sauce
Building the Best Culture
Jesse Merril is the Co-Founder and CEO of Good Culture, the company that made cottage cheese cool again. On this episode of ITS, Jesse tells the GC story, how…
- In the Sauce
Building the Right Team
Sean Conner is the Co-Founder of ForceBrands, the recruiting firm specializing in placing leadership and key operators across food, beverage, beauty, and…
In the SauceBuilding On The Right Numbers
Keegan Myles is Head of Business Operations at Confido, the end-to-end operations platform built specifically for CPG brands. On this episode of ITS, Keegan…
In the SauceBuilding on TikTok Shop
Cameron Gould-Saltman is a CPG growth leader, angel investor, and former Head of Food & Beverage at TikTok Shop, where he built one of the platform’s…
In the SauceBuilding on a Trick (or Two!)
Lucy Dana is the co-founder and CEO of One Trick Pony, the peanut butter rapidly gaining fame for its bright packaging that sits upside down on the shelf. On…
In the SauceBuilding a Commodity into a Brand
Tenley Fitzgerald is the VP of Marketing & Brand Strategy at Yes! Apples, a brand bringing marketing, partnerships, and storytelling to family-run orchards in…
In the SauceBuilding Taste and Texture
Griffin Spolansky is the Co-Founder and CEO of Mezcla, the protein bar brand known for its bold flavors and distinctive “puff-crispy” texture. On this episode…
In the SauceBuilding True
Abe Kamarck is the founder and CEO of True Made Foods, the clean-label ketchup and BBQ sauce brand made with real vegetables instead of added sugar. On this…
In the SauceBuilding is an Art and a Science
Isabel Washington is the Founder and CEO of Laurel’s Coffee, the fast-growing RTD latte brand made with organic, regenerative A2 dairy. On this episode of ITS…
In the SauceBuilding Purposefully Small (For Now)
Ilay Karateke is the co-founder and CEO of Bezi, the labneh brand on a mission to make the Middle Eastern spreadable cheese a mainstream category in America…
In the SauceBuilding Hero
YC Cheng is the CEO of Hero Bread, the better-for-you bakery brand making low net carb, low sugar, high protein products that actually taste like real bread…
In the SauceBuilding CPG In 2026
Andrea Hernández is the founder and author of Snaxshot, one of the most influential newsletters in food and beverage. On this episode of ITS, Ali and Andrea…
- In the Sauce
Building a Better Berry
Rita Hudetz is the Chief Commercial Officer at Oishii, the vertical farming company behind some of the most talked-about strawberries in America. On this…
In the SauceBuilding a Marketing Mindset
Pat Jammet is partner and VP of Growth at Promobile Marketing, the experiential agency behind memorable field campaigns from brands like Liquid IV, Truff, and…
In the SauceBuilding On The Signals, Not The NOISE
Melanie Bartelme is the associate director and global food analyst for Mintel’s Premium Global Food & Drink Insights platform. On this episode of ITS, Melanie…
- In the Sauce
Building a Whole Different SAUZ
Troy Bonde & Winston Alfieri are CEO, CMO and Co-Founders of SAUZ, the pasta sauce brand known for its bright colors and killer flavors. On this episode of…
In the SauceBuilding the Chobani of Hummus
Nick Wiseman is the CEO and Co-Founder of Little Sesame, a chef-founded, hummus brand rooted in sustainable farming and ingredient integrity. On this episode…
In the SauceBuilding Human to Human
Emily Steele is the CEO and Cofounder of Hummingbirds, podcast sponsor, and a platform connecting everyday creators with CPG brands to drive awareness at…
In the SauceBuilding With Farmers
Sarela Herrada is the CEO and co-founder of SIMPLi, the leading maker of regenerative organic pantry staples in the US, with products available in over 3,000…
In the SauceBuilding with Naturally New York
Gigi Lee Chang is the Co-Chair of Naturally New York, and has been in the natural food world for over 20 years. After selling her first venture, Plum Organics…
In the SauceBuilding In the Sauce
For the 250th and final episode of ITS, Ali invited Adam Brown to help her recap the past 6 years of the show. Heritage Radio Network is a listener supported…
In the SauceBuilding with Today's Natural Consumer
Annalea Krebs is the founder and CEO of Social Nature, an online product discovery platform with over 1M shoppers. On this episode of ITS, Annalea and Ali talk…
In the SauceRebuilding
Catherine Campbell is the founder of One For the Books, a marketing consultancy that specializes in reviving older brands in food, home, hospitality, and…
In the SauceBuilding on Tastemade
McCall Gridley is Head of Sales & Partner Experience at Tastemade. On this episode of ITS, McCall tells Ali how brands can partner with Tastemade to create…
In the SauceBuilding and Leadership
Jane Miller is the CEO of Rudi's Rocky Mountain Bakery and CPG veteran with over 30 years of executive experience. On this episode of ITS, Jane and Ali talk…
In the SauceBuilding for People Who Need You
Steven Singer is the founder and CEO of FODY Food and a 25-year CPG veteran. On this episode of ITS, Steven and Ali talk about the pros and cons of a building…
In the SauceBuilding Unity
Clara Paye is the founder and CEO of UNiTE, best known for its line of globally-inspired protein bars. On this episode of ITS, Clara and Ali talk about…
In the SauceBuilding the Cult in Culture
Sasha Shor is the founder of Holy Tshili, a new condiment company that all began with a mashup of everything bagel seasoning, chili crisp, and furikake. On…
In the SauceBuilding Operational Finance
Kevin Griffith is the founder and CEO of Amplifi, an operational finance firm that works with CPG companies. On this episode of ITS, Kevin and Ali talk about…
In the SauceBuilding with Partners
Amrit Richmond is a CPG strategist best known for the content & community she’s worked to build since 2017: Indie CPG. On this episode of ITS, Amrit and Ali…
In the SauceBuilding Humbly
Ben Bacon is the founder of Lentilful, the instant meal company that launched 18 months ago and is rapidly growing its distribution. On this episode of ITS…
In the SauceBuilding with Instacart
Graham Edward is the Head of Emerging Brand Partnerships and Canada Brand Partnerships at Instacart. On this episode of ITS, he walks Ali through how emerging…
In the SauceBuilding on Industry Love
Yasameen and Sheilla Sajady are the founders of Maazah, the refrigerated condiment company, best known for it’s bold, tart, delicious chutneys. On this episode…