skinny.

Latest / In the Sauce

Building the SmartCart

In this episode, we chat with Ben McKean, founder and CEO of Hungryroot, about pivoting from a CPG brand into a massive, AI-driven grocery platform. We explore how reducing consumer decision fatigue and managing owned inventory fueled their success, while Ben shares insider data on real-time household consumption patterns and what it takes for emerging brands to thrive on the platform.

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The skinny

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