Shows / Deep Dives with Ravi
Deep Dives with Ravi
Deep-dive explainer episodes on business and marketing topics. AI Generated
Episodes
- Deep Dives with Ravi
Jay Abraham's 3 Levers of Growth
Jay Abraham's three levers of growth — more customers, higher average transaction value, more frequent purchases — plus the minuses: where the formula breaks…
- Deep Dives with Ravi
AAARRR: The Pirate Funnel, the Extra A, and Why It Made the Framework Better
Alex and Jordan tell the pirate funnel's full story: Dave McClure's original AARRR from 2007 and why he deliberately left Awareness out, Growth Tribe's 2016…
- Deep Dives with Ravi
Stages of Awareness: From Schwartz's Five to the Modern Six
Alex and Jordan unpack Eugene Schwartz's 1966 stages of awareness — unaware, problem, solution, product, most aware — plus the modern sixth stage, symptom…
- Deep Dives with Ravi
GTM Decoded: Go-To-Market From First Principles to the Advanced Playbook
Alex and Jordan decode go-to-market strategy end to end: what it is (and isn't), product-market fit, the motions and the ACV math that picks yours, deep…
- Deep Dives with Ravi
The P&L: The Most Ignored Superpower in Business
Alex and Jordan break down the profit and loss statement line by line — revenue, COGS, margins, EBITDA — why founders avoid it, the war stories of WeWork and…
- Deep Dives with Ravi
Human 3.0: Dan Koe's Map of Human Development
Alex and Jordan go deep on Dan Koe's Human 3.0 system: the four quadrants, three levels, phases, traits, channels, and archetypes — with every claim checked…
- Deep Dives with Ravi
How to Fix Your Entire Life in 1 Day
Alex and Jordan take on Dan Koe's viral essay: seven ideas on identity-first change, Adlerian teleology, the anatomy of identity, levels of mind, cybernetics…
- Deep Dives with Ravi
Hook Points: The Ten Attention Hooks Every Creator Needs
Alex and Jordan break down Beau Norton's 'Hook Points' framework from TikTok: ten ways to win the first three seconds, from Khaby Lame's relatability to Dollar…
- Deep Dives with Ravi
Leads, MQLs and SQLs: How the Sales Machine Really Works
Alex and Jordan take apart the most argued-over word in business: the lead. The MQL-to-SQL vocabulary, the SiriusDecisions Demand Waterfall, lead scoring, the…
- Deep Dives with Ravi
Evals: The Skill That Makes AI Survive Production
Alex and Jordan go deep on AI evals, the number one skill for AI engineers: why normal software testing breaks with AI, model evals vs product evals, the three…
- Deep Dives with Ravi
Frank Kern's Behavioral Dynamic Response and Intent Based Branding
Alex and Jordan break down Frank Kern's two-part advertising system: Intent Based Branding that builds trust before the pitch, and Behavioral Dynamic Response…
- Deep Dives with Ravi
Sales Psychology: Fourteen Triggers That Close Deals
Alex and Jordan unpack fourteen psychological triggers behind every closed deal — loss aversion, reciprocity, scarcity, decoy pricing and more — through…
- Deep Dives with Ravi
Account-Based Marketing: The Deep Dive
Alex and Jordan break down account-based marketing, from the flipped funnel and the three ABM tiers to intent data, sales alignment, measurement, and agentic…