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Latest / Deep Dives with Ravi

AAARRR: The Pirate Funnel, the Extra A, and Why It Made the Framework Better

Alex and Jordan tell the pirate funnel's full story: Dave McClure's original AARRR from 2007 and why he deliberately left Awareness out, Growth Tribe's 2016 addition of the extra A and their two stated reasons, why the six-stage version diagnoses better, the vanity-metrics objection and the share-of-search answer, then the complete six-stage walk with the famous magic numbers. AI Generated

The skinny

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