Shows / Marketing Talks
Episodes
- Marketing Talks
Chocoball Kidult Strategy Capturing Non-Customers
This examines Morinaga’s successful marketing transformation of the classic Chocoball snack, which resulted in a twenty percent increase in sales. This growth…
- Marketing Talks
Sentakuki Majin Visualizing the Invisible Problem from the Washing Machine
This focuses on Sentakuki Majin, a specialized service dedicated to the disassembly and deep cleaning of washing machines. This business model excels by…
- Marketing Talks
Karaage-kun function design and story change and keep harmony
This analyzes the strategic evolution of Lawson’s Karaage-kun, a popular Japanese convenience store snack, focusing on its recent textural and branding…
- Marketing Talks
Kakujoe Gyorui Fish Market Front and Back System Growth
This examines the business strategy and sustained success of Kakujoe Gyorui, a prominent Japanese specialty fish retailer often described as a department store…
- Marketing Talks
Right-Brain Creative Problem Solving with Design Thinking
This references a Japanese educational resource titled "The World's Easiest Right-Brain Problem-Solving Class" authored by Kensuke Watanabe. This work serves…
- Marketing Talks
Bridging the Gap Between SNS Virality and Tangible Sales
This focuses on advanced strategies for social media management, specifically addressing the common issue where viral content fails to generate actual revenue…
- Marketing Talks
Hakuhodo DY Propro Mastering the Five Steps of Design Thinking
This describes an innovative training program titled "Pro-Pro" developed by the prominent Japanese advertising firm Hakuhodo DY. This initiative is designed to…
- Marketing Talks
Unlocking Growth Through Jobs to be Done Theory
This examines the Jobs-to-be-Done (JTBD) theory, a marketing framework that focuses on the specific progress or problems customers aim to solve in particular…
- Marketing Talks
Toyota Boshoku Crown Chair Reimagining Automotive Comfort for the Modern Office
This discusses an innovative business expansion by Toyota Boshoku, a company traditionally known for manufacturing automotive interiors. It focuses on the…
- Marketing Talks
Häagen-Dazs ROCKY CRUNCHY! The Texture Strategy for Market Expansion
This examines a strategic marketing shift by Häagen-Dazs through the release of unique, limited-edition frozen treats. Instead of focusing on their traditional…
- Marketing Talks
mieruupark new customer context targeting marketing
This examines mieruupark, an innovative platform by Wedding Park designed to modernize the bridal industry through radical price transparency. By openly…
- Marketing Talks
wena X Supporting Role Strategy
This details the successful development and market comeback of the wena X, a specialized wearable device that originated as a Sony spin-off project. It…
- Marketing Talks
Anou Funeral Company Farming Sustainable Business Model
This literature examines an innovative business strategy where a funeral service provider successfully diversified into the agricultural sector. By merging…
- Marketing Talks
Komeda First Coffee Cultivating the Next Generation of Customers
This analyzes a strategic marketing initiative by Komeda Coffee aimed at engaging elementary school students through a "first coffee" event. This program…
- Marketing Talks
Universe 25 The Rise and Fall of a Utopia - Implication for Wellbeing Society
This introduces an investigation into the Universe 25 experiment, a famous behavioral study involving a rodent utopia that ultimately collapsed. It explores…
- Marketing Talks
Strategic Lessons from Basketball Games Perspective
This examines how the dynamics of basketball offer profound strategic parallels for business management and marketing. By observing youth games, it highlights…
- Marketing Talks
Morinaga with Dog: Bridging Species Through Shared Confectionery Marketing
This discusses a strategic expansion by the Japanese confectionery giant Morinaga & Co. into the pet care industry. The company has developed a unique line of…
- Marketing Talks
Kinokuniya KINOFES retailtainment physical and mental availability marketing
This examines the success of Kinokuniya Bookstore, focusing on how the company achieved increased revenue despite a general decline in the publishing industry…
- Marketing Talks
@cosme Mini Cosme Designing for Use Availability
This examines a specialized marketing strategy used by the Japanese beauty platform @cosme to promote miniature-sized beauty products. It focuses on the…
- Marketing Talks
Anou HD - Synergy in New Business Development
This describes an innovative business strategy where a Japanese funeral home branched out into agricultural production. The company began growing rice as a…
- Marketing Talks
Dr. Koto seven habits leadership and success
This examines how to establish credibility when entering a new professional or social environment by drawing parallels between the manga Dr. Koto’s Clinic and…
- Marketing Talks
Orion Beer Multi-Market Brand Strategy
This explores the dynamic branding strategies employed by Orion Beer as it expands from its traditional roots in Okinawa to broader national and international…
- Marketing Talks
ABEMA Sumo Perception Change Marketing
This examines how the streaming platform ABEMA successfully transformed the public perception of professional sumo wrestling to appeal to a younger…
- Marketing Talks
Marketing Through Empathy: Solving Hidden Customer Needs
This highlight the importance of solving hidden customer problems through innovative marketing and product development. The first case study examines…
- Marketing Talks
Milk Mania Marketing Five Steps
This introduces a comprehensive marketing case study focused on a specific confectionary product titled "Milk Mania" produced by Yuraku Confectionery. It…
- Marketing Talks
Taniguchi’s Sewable Wood becoming "part of whole" strategy
This discusses a specialized industrial innovation by Taniguchi known as "sewable wood," emphasizing that even high-quality products fail if their practical…
- Marketing Talks
Akadama Rebranding Through Customer Moments
This explores the strategic modernization of Suntory’s iconic Akadama wine brand through a focus on consumer behavior. It highlights how the company shifted…
- Marketing Talks
Sunset Sunrise: Lessons in Local Revitalization and Innovation
This serves as an analysis of the novel Sunset Sunrise by author Shuhei Nira, focusing on its practical applications in modern society. This extensive…
- Marketing Talks
Integrating Insight into the OODA Loop Decision Process
This explores a strategic framework that combines the OODA loop decision-making model with deep consumer insights. It examines how businesses can refine their…
- Marketing Talks
Starbucks Coffee Craft Job Theory Marketing
This explores the marketing strategy behind Starbucks Coffee Craft, a concentrated liquid product designed for home use. By applying the Jobs-to-be-Done…
- Marketing Talks
Qusai Bridging the Consumer Entry Point and Brand Equity
This outlines a strategic marketing case study focused on the Japanese company Kyusai and their approach to utilizing customer feedback. The primary objective…
- Marketing Talks
Strategic SNS Marketing: Building Loyalty and Business Results
This explores strategic SNS marketing through the detailed case studies of Orion Beer and Higashimaru Shoyu. Orion Beer focuses on fostering customer loyalty…
- Marketing Talks
Iris Ohyama The Mechanics of User-In Marketing
This serves as an overview of the business strategies employed by the Japanese corporation Iris Ohyama. It specifically highlights the company's focus on a…
- Marketing Talks
Asahi Kasei Homes Building Brand Loyalty through Category Entry Points
This examines the marketing philosophy of Asahi Kasei Homes, focusing on how they maintain customer relationships long after a house is constructed. The…
- Marketing Talks
Yohuku Aoyama Marketing to the Non-Customer
This examines a specific marketing strategy employed by the Japanese retailer Aoyama Trading for their "Everyone's Suit" product line. It explores how the…
- Marketing Talks
Design Over Talent: The 77 Habits of Yusei Kikuchi
This introduces a comprehensive guide by professional baseball player Yusei Kikuchi, which emphasizes the importance of intentional structure over innate…
- Marketing Talks
Architecture of Convenience Store Mini-Cosmetics
The success of miniature cosmetics sold in convenience stores is not merely the result of offering smaller portions, but rather a strategic redesign of the…
- Marketing Talks
Aizawa Supermarket Turning Purpose into Operational Reality
This explores how the supermarket chain Food Hall Aizawa successfully integrates its corporate purpose into daily operations rather than leaving it as a vague…
- Marketing Talks
Sapporo SUPER STAR non-alcohol customer context targeting marketing
This outlines a collaborative marketing strategy between the beverage manufacturer Sapporo and the sportswear brand Mizuno. The partnership focuses on a…
- Marketing Talks
Organizational Ambidexterity - Striking a Balance with New Product and Core Products
This explores the concept of ambidextrous management, which balances the refinement of existing core businesses with the bold exploration of new ventures. It…
- Marketing Talks
Stop SaaS tool sprawl with marketing thinking
This introduces a conceptual approach to managing the modern problem of SaaS sprawl within organizations. It suggests that businesses must adopt a…
- Marketing Talks
Yojiya and the Eight Steps of Corporate Transformation
This is the details the dramatic business turnaround of Yojiya, a historic Japanese brand that overcame a severe financial crisis. By implementing a strategic…
- Marketing Talks
The Weaving of Horizontal Marketing in BtoB Organizations
This explores how marketing departments act as a critical unifying force within B2B companies. It characterizes these teams as the horizontal threads that…
- Marketing Talks
The Unclaimed Market: Converting Indifference into Growth
This outlines a marketing framework focused on converting uninterested non-customers into active buyers to drive business growth. It emphasizes that…
- Marketing Talks
Lotte Insight Center Trade Marketing
This outlines the operations of the Lotte Insight Center, a facility dedicated to the scientific analysis of retail environments. By utilizing this center, the…
- Marketing Talks
Seven Steps of Marketing and the "Morau" Philosophy
This outlines a structured seven-step framework designed to help professionals master the core principles of marketing. It emphasizes a specific philosophy…
- Marketing Talks
Retailtainment Synergy and the Evolution of Physical Availability
This examines the evolving role of physical storefronts through the concept of retailtainment, which blends shopping with engaging, interactive experiences. By…
- Marketing Talks
Bridging the Perception Gap Between Sellers and Buyers
This explains the critical importance of identifying and closing the perception gap between a company’s internal assumptions and the actual experiences of its…
- Marketing Talks
Generative AI Strategy with Marketing Architecture
This outlines a strategic approach to transforming generative AI into an elite professional collaborator by applying established marketing frameworks. It…
- Marketing Talks
Black Thunder Lure Category Entry Points (CEP) and Brand Entry Points (BEP)
This examines how the famous chocolate brand Black Thunder utilized an unconventional marketing approach by developing professional fishing lures. It explains…
- Marketing Talks
Nine Lessons from the Book of the Wise Implications for Marketer's Path
This explores nine essential life lessons derived from the novel "The Book of Wisdom" and adapts them for the modern marketing professional. It emphasizes that…
- Marketing Talks
Motsuyaki Ban consistency as differentiation strategy
This explores how Motsuyaki Ban, a specialized grilled offal restaurant, utilizes a strategy of intentional consistency to stand out in a competitive market…
- Marketing Talks
Suntory Tokusui Engineering the Future Norm of Innovation
This examines the core principles of innovation through a detailed analysis of Suntory Tokusui, a product that exemplifies how companies create long-term…
- Marketing Talks
J-League Four-Stage Customer Loyalty Model
This outlines a strategic framework used by the J. League to transform first-time spectators into deeply committed fans. This marketing approach utilizes a…
- Marketing Talks
Hi-Chew customer needs and change for marketing
This is detail the fifty-year evolution of the popular Japanese candy, Hi-Chew, focusing on its strategic marketing shifts and global expansion. It highlights…
- Marketing Talks
Marketing From First Love to the Core of Business
This explores the multifaceted nature of marketing by blending personal anecdotes with creative linguistic analysis. It reflects on how a foundational…
- Marketing Talks
Domohorn Wrinkle Candy Reviving Customer Growth Strategy
This examines a strategic marketing initiative involving the sale of Domohorn Wrinkle throat drops to influence consumer behavior. By offering this product at…
- Marketing Talks
B2B Exhibitions Strategic Customer Insight
This examines how B2B exhibitions serve a purpose far beyond simple lead generation. By analyzing these events through the lens of customer understanding, it…
- Marketing Talks
Del Monte Pure Fruit Strategic Trade Marketing
This introduces a detailed case study regarding Del Monte's Pure Fruit line and its innovative approach to trade marketing strategies. This initiative focuses…
- Marketing Talks
The Essence of Failure: Seven Lessons for Modern Organizations
This examines the seminal book "The Essence of Failure" to explore why large groups frequently replicate historical mistakes. It identifies seven specific…