Bridging the Perception Gap Between Sellers and Buyers

Marketing Talks · Mar 25, 2026 · 6m

This explains the critical importance of identifying and closing the perception gap between a company’s internal assumptions and the actual experiences of its customers.

Through case studies of fondesk and Lotte's "Pai no Mi," the i illustrates how businesses often misinterpret why people buy their products, leading to failed marketing and stagnant growth. By conducting direct customer interviews, both companies discovered that their users valued emotional benefits—like stress reduction or textural satisfaction—over the technical features the brands originally promoted.

This shift toward a…