ABEMA Sumo Perception Change Marketing
This examines how the streaming platform ABEMA successfully transformed the public perception of professional sumo wrestling to appeal to a younger demographic.
By utilizing innovative marketing strategies and modern digital broadcasting techniques, the platform shifted the sport's image from an antiquated tradition to a trendy hobby for teenagers. It highlights specific "mechanisms" or tactics used to engage Gen Z viewers, effectively creating a new wave of fans who find the sport stylish and immersive.
It focuses on this branding evolution, illustrating how smart media presentation can…
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