Shows / Aesthetic Pulse
Aesthetic Pulse
Aesthetic Pulse is a weekly podcast hosted by Andrea Smith and Taleesa Crawford, founders of Smith and Crawford Company—a marketing agency dedicated to helping med spas, esthetician practices, and nurse injectors grow profitable, high-end aesthetics businesses. Each week, Andrea and Taleesa share real-world marketing strategies backed by years of experience helping clients in the aesthetics industry stand out, attract loyal clients, and increase revenue. From step-by-step guidance to guest…
Episodes
- Aesthetic Pulse
Welcome to the Haunted Medspa: Enter If You Dare
Is your medspa hiding spooky revenue leaks? In this fun Halloween-themed episode, Andrea and Taleesa are taking you on a “haunted house tour” of common medspa…
- Aesthetic Pulse
Autopsy of a No-Show: Finding the Cause of Death Behind Every Empty Chair
Have you ever had a promising new client book an appointment—then disappear without a trace? In this week’s episode, Andrea and Taleesa explore why you might…
- Aesthetic Pulse
Gift Cards Without the Cheap Feeling: How to Sell Them Like a High-End Offer
Do you want your gift cards to feel like a luxurious gift, not just a piece of paper this holiday season? Today, Andrea and Taleesa share how you can make your…
- Aesthetic Pulse
What Your Team Needs From You For Q4
Is your team truly prepared for the Q4 rush, or are there gaps in your training and systems to address before the holidays? In this episode, Andrea and Taleesa…
- Aesthetic Pulse
Your Content Is Training Your Audience (Whether You Meant To or Not)
Is your marketing attracting the clients you want—or training the wrong audience to watch? Today, Andrea and Taleesa explain how your medspa’s social media…
- Aesthetic Pulse
Foundational Fix Part 4: One Machine, Not a Pile of Parts
Is your medspa’s marketing a powerful ecosystem, or a pile of disconnected parts that quietly leaks clients before they even book an appointment? In this final…
- Aesthetic Pulse
Foundational Fix Part 3: The Silent Reason They Didn't Book
How many potential clients are you silently losing just because it’s too confusing or frustrating for them to book with you? In this third episode of the…
- Aesthetic Pulse
Foundational Fix Part 2: Why Your Content Keeps Falling Flat (And the Fix)
Do you feel like your content should be working but it still isn’t resonating or converting with potential clients? In today’s second episode of the…
- Aesthetic Pulse
Foundational Fix Part 1: You Can't Sell to Everyone (And Should Stop Trying)
Are you still trying to market to “everyone” and wondering why your content isn’t converting the right clients for your medspa? In this first episode of the…
- Aesthetic Pulse
Back to School, Back to the Grind: Your September Checklist to Make This Q4 Your Best Year Yet
September is here and it’s officially time to shift out of summer mode and get your medspa ready for Q4. Today, Andrea and Taleesa are giving you a September…
- Aesthetic Pulse
You Don't Have a Marketing Problem. You Have a Psychology Problem
Do you ever wonder if your med spa marketing is actually connecting with how your clients feel, or just talking about services on a surface level? In this…
- Aesthetic Pulse
Medspa Hot Takes: Things in the Industry We Don't Agree With
Are you ready for some unpopular medspa truths that might just save your business (and your sanity)? Today, Andrea and Taleesa are sharing all of their spicy…
- Aesthetic Pulse
What the Fetch Are They Googling? Questions Your Clients Are Too Embarrassed to Ask You
Have you ever wondered what your clients are secretly typing into Google at 2 a.m. about Botox, filler, and skin treatments? In this episode, Andrea and…
- Aesthetic Pulse
The Things Your Medspa Should Be Doing Automatically (So You Can Stop Thinking About Them)
How would it change your business if every client follow-up, review request, and rebooking reminder happened automatically—without you lifting a finger? In…
- Aesthetic Pulse
Your Front Desk Might Be Your Most Valuable Employee… If You Let Them Be
Are you unintentionally treating one of your most powerful business assets like a basic receptionist? Today, Andrea and Taleesa are talking about how you can…
- Aesthetic Pulse
The Consultation Gap That’s Costing Medspas Thousands
Are your consultations building loyal, lifelong clients—or just one-time appointments? In this episode, Andrea and Taleesa talk about the importance of…
- Aesthetic Pulse
Someone Just Asked ChatGPT for the Best Medspa in Town… Did It Say Your Name?
What if your ideal clients could find you on ChatGPT simply by asking about their skin concerns? In today’s episode, Andrea and Taleesa are sharing strategies…
- Aesthetic Pulse
The Mid-Year Medspa Reality Check: 50 Questions That Reveal What’s Really Happening in Your Business
How are you feeling about your medspa’s growth now that the year is halfway through? Today, Andrea and Taleesa are giving you a midyear business check-in that…
- Aesthetic Pulse
Stop Being Boring: Creative Ways to Make Your Medspa Fun This Summer
Are you wondering how you can transform your medspa’s summer from slow and stagnant into a fun, memorable experience that boosts team morale and revenue? In…
- Aesthetic Pulse
Taleesa’s Moving… And These Old Habits Aren’t Coming With Us
Are old habits and “good enough” marketing holding your medspa back from the growth you really want? Today, Andrea and Taleesa are talking about which outdated…
- Aesthetic Pulse
Email Marketing for Medspas: The Non-Boring Way to Turn Emails Into Appointments
How would your medspa’s growth change if your emails consistently built trust and actually drove bookings instead of just announcing the occasional promo?…
- Aesthetic Pulse
The Medspa Tasks You Should Fire Yourself From
Are you ready to start outsourcing in smarter ways so you can find more joy in both your business and your personal life? In today’s episode, Andrea and…
- Aesthetic Pulse
The Summer Momentum Series Part 4:Offerings That Actually Work in the Summer
Do you want to transform your summer marketing strategy and make the most of the season for your Medspa? In the fourth and final episode of the Summer Momentum…
- Aesthetic Pulse
The Summer Momentum Series Part 3: Turning Your Membership Into Reliable Summer Revenue
Are you ready to turn your slow summer months into the most powerful time of year to grow your med spa membership? In the third episode of the Summer Momentum…
- Aesthetic Pulse
The Summer Momentum Series Part 2: The Summer Collaborations That Drive New Clients
What if your ‘slow’ summer season is actually the perfect time to build local partnerships that keep your esthetic practice fully booked year-round? In the…
- Aesthetic Pulse
The Summer Momentum Series Part 1: The Marketing Checklist Smart Medspas Tackle in the Slow Season
Are you accidentally hitting the brakes on your marketing when you should be stepping on the gas during summer? In today’s first part of the Summer Momentum…
- Aesthetic Pulse
How to Make Money in Medspas Without Selling More Appointments
Are you wondering how you can grow your medspa’s revenue without packing your schedule with more appointments? Today, Andrea and Taleesa are giving you…
- Aesthetic Pulse
Here Comes the Bride: How Medspas Turn Wedding Season Into Revenue
Are you actually cashing in on wedding season, or are you just letting thousands of dollars slip by every year? In today’s episode, Andrea and Taleesa are…
- Aesthetic Pulse
The Anatomy of a Massive Photoshoot
What if one epic content day could keep your feed glowing with a year’s worth of scroll-stopping content? Today, Andrea and Taleesa are diving into how you can…
- Aesthetic Pulse
100 Episodes In… Let’s Talk About What Medspa Owners Are Still Struggling With
In this special 100th episode of the Aesthetic Pulse podcast, Andrea and Taleesa are celebrating a major milestone and unpacking the most common marketing pain…
- Aesthetic Pulse
Digital Spring Cleaning: The Marketing Reset Your Medspa Needs
Is your medspa’s digital presence cluttered with outdated bios, broken links, and old promos that could be quietly eroding patient trust? In today’s episode…
- Aesthetic Pulse
From Prom to Poolside: Q2 Packages That Work
Are you ready to create profitable Q2 packages that help your clients feel confident and love summer again? Today, Andrea and Taleesa are talking about the…
- Aesthetic Pulse
The Strategy That Took Me to 1M Organic Views in 30 Days
Are you tired of obsessing over likes and views and ready to build a real community on Instagram for your medspa? In today’s episode, Taleesa is sharing her…
- Aesthetic Pulse
Let’s Plan Your Next Event Together
Are you wondering how you can turn your next esthetic event into a high‑energy, high‑profit experience for your clients and your practice? Today, Andrea and…
- Aesthetic Pulse
Our Problem With Holiday Marketing (Yes, Even St. Patrick’s Day)
Are your holiday social posts actually elevating your Medspa’s brand, or just filling your feed with off-brand filler content? In today’s episode, Andrea and…
- Aesthetic Pulse
The Medspa Event Playbook for Spring + Summer
Do you want to pack your medspa with summer‑ready clients by planning a Q2 event that people are excited to attend? Today, Andrea and Taleesa are diving into…
- Aesthetic Pulse
Stop Chasing New Clients: Build Members Instead
Have you ever considered starting a membership for your medspa but you’re not sure where to start or how to do it? In today’s episode, Andrea and Taleesa are…
- Aesthetic Pulse
Is Your Website Costing You Clients? Let’s Audit It Together
Is your medspa’s website truly helping visitors become booked, loyal clients—or quietly turning them away? Today, Andrea and Taleesa are going through a…
- Aesthetic Pulse
Business Breakups: The Medspa Heartbreaks No One Warns You About
Are you pouring your heart into your med spa and still feeling like something just isn’t working? In today’s episode, Andrea and Taleesa are talking about some…
- Aesthetic Pulse
Profitable Promos: The Medspa Method for Irresistible Offers
Are your promos quietly training clients to wait for discounts instead of lining up to pay full price for your most transformational treatments? Today, Andrea…
- Aesthetic Pulse
Funnels That Fill Your Calendar: A Step-by-Step Breakdown
Does the idea of using a marketing funnel for your esthetic practice confuse you? In today’s episode, Andrea and Taleesa are going over marketing funnels…
- Aesthetic Pulse
The Truth About Online Skincare Stores: Worth It or Waste?
Are you wondering if launching an online skincare store could boost your esthetic practice and provide more convenience for your clients? Today, Andrea and…
- Aesthetic Pulse
The Facebook Playbook You Didn’t Know You Needed
Do you want to make the most of Facebook to connect with your clients and grow your practice in 2026? In this week’s episode, Andrea and Taleesa are giving you…
- Aesthetic Pulse
We’re Not Doing Depressing Januaries Anymore: Making Winter Fun in Your Medspa
Are you ready to discover fresh strategies that will turn your clinic's slowest month into your most energizing and productive one? In this debut episode of…
- Aesthetic Pulse
From Burnout to Breakthroughs: What We Learned This Year
2025 is coming to an end and Andrea and Taleesa are taking a look at what they’ve learned this past year as business owners in this fun episode. Join Andrea…
- Aesthetic Pulse
The 12 Days of Medspa Success: Your Holiday Marketing Song (Without the Singing)
Have you been wondering what marketing and business strategies you can use to grow your business as we approach the new year? Today, Andrea and Taleesa are…
- Aesthetic Pulse
The Medspa Owner’s Wishlist: Little Luxuries That Make Work More Magical
Are you looking for creative ways to add a touch of luxury and festive charm to your medspa this holiday season? In today’s episode, Andrea and Taleesa are…
- Aesthetic Pulse
Turn December into Dollars: Your Last-Minute Medspa Gift Strategy
Have you been struggling with last minute gift ideas you can offer to your medspa clients this holiday season? Today, Andrea and Taleesa are giving you 10 easy…
- Aesthetic Pulse
Social Success Series Part 4: Engagement
Are you struggling to boost engagement on your Instagram and wondering how you can build a deeper connection with your audience while generating leads? In…
- Aesthetic Pulse
Social Success Series Part 3: Reels
Do you want to learn how to master your Instagram Reels so you can attract more clients for your esthetic practice? In today’s episode and third part of the…
- Aesthetic Pulse
Social Success Series Part 2: Stories
Are you wondering how you can master your Instagram stories so you can transform the way your esthetic practice connects with clients? In today’s episode and…
- Aesthetic Pulse
Social Success Series Part 1: Posts
Do you want to learn how to use your Instagram feed into a powerful marketing tool that attracts and engages your ideal clients? In today’s episode, Andrea and…
- Aesthetic Pulse
Sustainable Success: Building a Business You Don’t Have to Do Alone
Have you been looking for ways you can gain support for your business and in your personal life so you can transform your practice without overwhelm? Today…
- Aesthetic Pulse
Treats, Not Tricks: Medspa Marketing That Brings Real Results
Are you curious about which marketing strategies are truly beneficial and which ones might be holding your business back? Today, Andrea and Taleesa are…
- Aesthetic Pulse
Part 3 Holiday Survival Series: The Magic Beyond Social Media & Email
Are you looking for new ways to make your esthetic practice stand out while building lasting connections with your clients this holiday season? In today's part…
- Aesthetic Pulse
Part 2 Holiday Survival Series: Jolly, Not Jumbled – Our Exact Formula for Content Creation
Have you been overwhelmed with the idea of marketing your esthetic practice during Black Friday and the holiday season? In today's part 2 of the holiday…
- Aesthetic Pulse
Part 1 Holiday Survival Series: From Sleighs to Scrooges (Promos That Work & Don’t)
Do you need proven strategies to make your esthetic practice’s Black Friday and Christmas promotions more successful this holiday season? Today, Andrea and…
- Aesthetic Pulse
Boo-st Your Bookings: How to Book Out October with Spooky Season Specials
Are you looking for fun and effective ways to make your esthetic practice stand out and attract more clients this October? In today’s episode, Andrea and…
- Aesthetic Pulse
Inbox Overload: How to Make Your Q4 Emails Stand Out
Are you looking for ways to make your email marketing stand out and drive results during the busiest season of the year? Today, Andrea and Taleesa are…
- Aesthetic Pulse
The Secret to Consultations That Sell Themselves
Having a well-structured consultation process for your medspa can transform both your client experience and the success of your esthetic practice. In today's…