Shows / Aesthetic Pulse
Aesthetic Pulse
Aesthetic Pulse is a weekly podcast hosted by Andrea Smith and Taleesa Crawford, founders of Smith and Crawford Company—a marketing agency dedicated to helping med spas, esthetician practices, and nurse injectors grow profitable, high-end aesthetics businesses. Each week, Andrea and Taleesa share real-world marketing strategies backed by years of experience helping clients in the aesthetics industry stand out, attract loyal clients, and increase revenue. From step-by-step guidance to guest…
Episodes
- Aesthetic Pulse
From Audit to Action: 15 Marketing Fixes Before the Holiday Rush
Are you ready to upgrade your marketing strategy this month so your esthetic practice is fully optimized for a successful Q4? Today, Andrea and Taleesa are…
- Aesthetic Pulse
Touchdowns & Tactics: What Football Can Teach You About Marketing
Have you ever wondered how the strategies and positions in football could help you win the game of marketing for your esthetic practice? In today’s episode…
- Aesthetic Pulse
Sweater Weather & Sold-Out Events: How to Make Fall Fun and Profitable
Have you been stuck in a rut when it comes to hosting fun and successful events at your medspa? Today, Andrea and Taleesa are talking about the importance of…
- Aesthetic Pulse
We’re Not Anti-Chat Anymore… But We’ve Got Rules
Are you curious how you can effectively—and safely—use ChatGPT and AI tools to enhance your marketing and business operations within your practice? In today’s…
- Aesthetic Pulse
LaLa Land No More: The Weekly Agenda That Keeps Us Sane(ish)
Are you looking for a game-changing way to organize, connect, and boost productivity in your esthetic practice each week? Today, Andrea and Taleesa are…
- Aesthetic Pulse
Christmas in July: Because No One Wants to Black Out During Black Friday
Is the thought of owning a medspa during the holiday season stressing you out already? Today, Andrea and Taleesa are sharing practical strategies for esthetic…
- Aesthetic Pulse
The SEO Glow-Up: Making Every Marketing Move Work Smarter
Are you struggling to get your med spa noticed online without spending a fortune on marketing? In today’s episode, Andrea and Taleesa are giving you six…
- Aesthetic Pulse
Be Our Guest… Disney Marketing Lessons You Didn’t Know You Needed
Have you ever wondered how Disney characters relate to your medspa’s marketing strategy? Today, Andrea and Taleesa are talking about different marketing…
- Aesthetic Pulse
Make It a Hot Medspa Summer: Fun Ideas to Keep Clients Smiling
Are you looking for some fun ideas to keep your clients happy this summer? In today’s episode, Andrea and Taleesa are giving you 10 fun and engaging summer…
- Aesthetic Pulse
We Put an Instagram Growth Challenge to the Test: Here’s What Worked (and What Didn’t)
Have you ever considered joining an Instagram growth challenge and you’re wondering if posting more will increase your followers? Today, Andrea and Taleesa are…
- Aesthetic Pulse
The Content System We Swear By: How We Keep Medspa Marketing Organized
Are you tired of spending hours struggling to create social media content? In today’s episode, Andrea and Taleesa are breaking down their content system for…
- Aesthetic Pulse
Organic, Boosted, or Paid? What Medspa Owners Really Need to Know
Are you tired of spending money on marketing strategies that don’t work for your medspa? Today, Andrea and Taleesa are talking about the pros and cons of…
- Aesthetic Pulse
Help Wanted: Why Every Medspa Needs a Local Right-Hand
Are you drowning in daily tasks and wondering how to reclaim your time? Today, Andrea and Taleesa are sharing the benefits of hiring local assistants for your…
- Aesthetic Pulse
More Than a Pretty Page: The Website Opinions That Might Ruffle Feathers
Do you feel like your website isn’t converting clients like it should? In today’s episode, Andrea and Taleesa are giving you their seven most controversial…
- Aesthetic Pulse
The Summer Survival Series: Part 3 – Be a Community Pillar: Local Partnerships + Collabs to Grow
Do you want to transform your medspa’s marketing strategy and become a pillar in your community this summer? In the final episode of their three-part series on…
- Aesthetic Pulse
The Summer Survival Series: Part 2 – Skincare Sale Secrets
Are you wondering how you can boost your revenue during the summer slow down season? In this part-two of a three-part summer survival series, Andrea and…
- Aesthetic Pulse
The Summer Survival Series: Part 1 –Membership Plays That Work
Are you wondering how you can continue to generate consistent income this summer? In this episode 1 of a 3 part series, Andrea and Taleesa are giving you…
- Aesthetic Pulse
Snap, Show, Sell: The Secret to Perfect Before & After Photos
Have you ever wondered how you can use your before and after images to make potential clients run to book a treatment instead of scroll past? In this episode…
- Aesthetic Pulse
Content That Clicks: How to Turn Followers into Ride-or-Die Fans
Have you been wondering what you can add to your content to turn your followers into your biggest fans? In this episode, Andrea and Taleesa are giving you…
- Aesthetic Pulse
Cue the Confetti! Our 50th Episode Marketing Celebration!
Today we’re celebrating the 50th episode of the podcast! In this special episode, Andrea and Taleesa are giving you 50 rapid-fire marketing tips they’ve…
- Aesthetic Pulse
Words That Work: The Art of Selling Medspa Services with Ease
Are you in a rut when it comes to marketing your medspa? Today, Andrea and Taleesa are diving into why creative marketing is so important and how you can…
- Aesthetic Pulse
Likes Don’t Pay the Bills: The Vanity Metrics That Actually Matter
Are you wondering if your social media and email marketing efforts are actually working? Today, Andrea and Taleesa are talking about the importance of…
- Aesthetic Pulse
Is It Your Marketing… or Your Medspa? Fixing Hidden Barriers to Growth
Do you want to create a memorable experience that keeps your clients coming back on repeat? In today’s episode, Andrea and Taleesa are giving you tips on…
- Aesthetic Pulse
From Prep to Post: The Secret to Flawless Medspa Photoshoots
Is the thought of having a professional photoshoot giving you anxiety? Today, Andrea and Taleesa are talking about the importance of professional photo shoots…
- Aesthetic Pulse
Don’t Ghost Google: SEO Basics Every Medspa Should Know
Does the idea of using SEO for your business confuse you? In today’s episode, Andrea and Taleesa are talking about the importance of using Search Engine…
- Aesthetic Pulse
Stop and Smell the Conversions: Q2 Strategies You Need
Are you wondering what you should be doing with your content as the new quarter starts? Today, Andrea and Taleesa are giving you some Q2 content ideas for your…
- Aesthetic Pulse
More Glow, More Dough: The Secret to Smart Add-On Services
Have you been wondering how you can increase your sales without sounding like you’re constantly trying to upsell? Today, Andrea and Taleesa are giving you…
- Aesthetic Pulse
That Time We Almost Had to Touch Grass: 4 Lessons we Learned from the Almost TikTokpocalypse
Were you freaking out when TikTok shut down? In today’s episode, Andrea and Taleesa are chatting about the impact of the temporary TikTok ban and sharing the…
- Aesthetic Pulse
Marketing Math: Why You Can’t Have It All (But You Can Get Close)
Are you wondering what you should prioritize when it comes to your marketing? Today, Andrea and Taleesa are talking about balancing time, quality, and cost…
- Aesthetic Pulse
Don't Lose Your ASSets: The Business Essentials Medspas Can’t Afford to Borrow
As a medspa owner, it's essential to own the core assets that represent your business. Today, Andrea and Taleesa are diving into the importance of maintaining…
- Aesthetic Pulse
Pixel Perfect: Monthly Website Musts
Is your medspa website feeling a little stale? Today, Andrea and Taleesa are giving you all the tips on what you need to be including on your website and…
- Aesthetic Pulse
"Reel" Talk: 8 Creative Ideas Medspa Owners Won’t Dread Making
Have you been stumped on what you should be including in your reels? In this episode, Andrea and Taleesa dive into different reel ideas you can use to create…
- Aesthetic Pulse
From Gloom to Bloom: 5 Local Campaign Ideas to Melt Away the January Blues
Are you looking for a way to drive your engagement this season? Today, Andrea and Taleesa are going over five different marketing campaigns you can use for…
- Aesthetic Pulse
From Live to Thrive: 20 Story Ideas to Engage Your Medspa Audience
Have you been struggling with what to post on your social media stories? Today, Andrea and Taleesa are giving you live story ideas that you can use with your…
- Aesthetic Pulse
4 Steps to Success: Your Medspa’s Roadmap to a Stellar Year
If you’ve ever wanted to know exactly what you need to do for marketing your medspa in this upcoming year, then this episode is for you. Today, Andrea and…
- Aesthetic Pulse
2025 Medspa Resolutions: Because Your Business Deserves a Glow-Up Too
What New Year’s resolutions have you made for your medspa? In this first episode of 2025, Andrea and Taleesa are going over 9 important New Year's resolutions…
- Aesthetic Pulse
Your Medspa’s Hidden Goldmine: The Power of Email Marketing
Are you utilizing the power of email marketing when it comes to your medspa? Today, Andrea and Taleesa are diving into email marketing and emphasizing how…
- Aesthetic Pulse
Inbox Magic: 5 Essential Email Automations for Medspa Success in 2025
Are you stuck on what you should be sending clients when it comes to email marketing? Today, Andrea and Taleesa are talking about the importance of email…
- Aesthetic Pulse
Medspa Marketing Stocking Stuffers: Materials Santa (Or You) Need to Gift Yourself This Year!
Have you been looking for the perfect gift for yourself this Christmas? Today, Andrea and Taleesa are sharing 10 marketing materials you can gift yourself this…
- Aesthetic Pulse
Investing in Google Ads? 10 Things Every Medspa Owner Should Know First
Have you been wondering if using Google Ads is right for your medspa? Today, Andrea and Taleesa are going over 10 key points about Google Ads, and emphasizing…
- Aesthetic Pulse
Merry & Bright: Festive Ways to Bring Holiday Cheer to Your Medspa
Are you looking to bring some holiday cheer into your medspa this season? As Christmas time approaches, Andrea and Taleesa are giving you 12 fun and creative…
- Aesthetic Pulse
Meta Ads: Miracle or Mess? A Medspa Owner’s Guide to Success
Have you been wondering if you should start running social media ads for your medspa? Today, Andrea and Taleesa are sharing the ins and outs of Meta ads and…
- Aesthetic Pulse
The Event Edge PART 2: Action Steps for an Unforgettable Medspa Event
Have you ever wondered what the exact steps are you need to take to make sure your event is successful? Today, Andrea and Taleesa are diving into the 2nd…
- Aesthetic Pulse
The Event Edge PART 1: Why Hosting is the Heartbeat of Business Growth
Today, Andrea and Taleesa discuss the importance of hosting quarterly events for esthetic practices, and how it can help businesses generate significant cash…
- Aesthetic Pulse
The Villains of Marketing: Tricks That Haunt Your Business
In today’s Halloween themed episode, Andrea and Taleesa are talking about common marketing mistakes they see med spa's make and relating them to popular movie…
- Aesthetic Pulse
The Naughty and Nice List for Medspa Owners: How to Sleigh Q4
Are you wondering how you can end this year on a high note with the holiday season? Today, Andrea and Taleesa are diving into all of the do’s and don’ts for…
- Aesthetic Pulse
We've Been Courting for A While Now...Ready to Go Steady?
On today’s episode, Andrea and Taleesa are giving you the inside scoop on how you can work with Smith and Crawford Company including the details of their three…
- Aesthetic Pulse
Fixing the Flaws: 3 Mistakes Medspa Owners Must Avoid
Are you wondering what pitfalls you should avoid when first opening your med spa? Today, Andrea and Taleesa are going over some of the most common mistakes…
- Aesthetic Pulse
No Face, No Problem: Illuminate Your Online Presence as an Introvert.
Are you an introverted med spa owner and you’re not sure what content to post on your social media or if you need to be showing your face? Today, Andrea and…
- Aesthetic Pulse
Polish Your Presence: The 10 Mistakes You Can’t Afford to Make on Your Website
If you’ve been struggling with optimizing your website and bringing in sales, then this episode is for you! Today, Andrea and Taleesa are going over the top 10…
- Aesthetic Pulse
Branding Beyond the Logo: Why Its the Starter Pack For a Brand Identity
Have you been struggling with building a brand identity for your med spa? Today, Andrea and Taleesa are diving into the importance of branding in the med spa…
- Aesthetic Pulse
Slimming the Competition: How to Make Your Weight Loss & Wellness Membership Thrive
Are you a med spa owner who’s been wondering how you can market your weight loss membership effectively? In today's episode, Taleesa and Andrea are talking…
- Aesthetic Pulse
Stop the Scroll: Post with Purpose or Get Lost in the Feed
Have you ever been stuck on what you should or shouldn't be posting on your social media accounts? In today's episode, Taleesa and Andrea are diving into the…
- Aesthetic Pulse
The Algorithm Isn't Your Friend: Build a Content Calendar That Forces Its Hand
Building a content calendar is key for attracting a new client base. But how often do you post and on what social media platforms should you focus on? Today…
- Aesthetic Pulse
Stop Discounting Your Worth: Build Promotional Packages That Get Results, Not Just Sales
Do you want to create captivating promotional packages that help you stand out from your competition? Today, Taleesa and Andrea are discussing the importance…
- Aesthetic Pulse
Boss-Level Blogs: How to Command ChatGPT for Top-Tier Content
Have you been thinking about using ChatGPT for business content but you’re not sure how to use it? On today’s episode, Taleesa and Andrea are chatting about…
- Aesthetic Pulse
Your Face, Your Brand-Why Going Live is the Secret Sauce You're Missing
Have you been holding back from showing up on your Instagram stories because you’re not sure what to post? Today, Taleesa and Andrea are talking about the…
- Aesthetic Pulse
Optimizing your Instagram Account
Have you been wondering how you can step up your Instagram account so it’s attracting your perfect clients? Today, Taleesa and Andrea are diving into the topic…
- Aesthetic Pulse
Part 3 of SCC Method - Throne of Influence: Crown Yourself as the Ultimate Community Leader
On today's episode, Taleesa and Andrea are sharing the third of their 3 part series- The Seekers, Clients and Community Method. In this episode, they’re…
- Aesthetic Pulse
Part 2 of SCC Method - Client Conversion: Turning Casuals Into Clientele for Life
Today, Taleesa and Andrea are sharing the second part of their 3 part series where they talk about their Seekers, Clients and Community Method. In this…