Shows / GTM Made Simple
GTM Made Simple
I'm Sangram Vajre. I've built two $200M+ companies, written three books on go-to-market, and designed a GTM operating system that over 3,000 companies operate on today. If I've learned anything, it's this: go-to-market is the business. Keep it simple, and it scales. This is Go-To-Market Made Simple. Every episode, you're getting a backstage pass to three things I work on daily: the closed-room conversations I have with CEOs and founders working through real GTM challenges, the systems and…
Episodes
GTM Made Simple413: Inside the Mind of a Megadeal Sales Titan w/ Chris Engman - Part 1
There are two major differences between an average B2B sale and a megadeal: The size of the audience The amount of risk How can we break down these gargantuan…
GTM Made Simple414: Category Creation: How to Build a Movement w/ Mike Volpe
Select the best approach to entering the marketplace: A) Category creation B) Building a better mousetrap The answer? Both. We sat down to discuss market…
GTM Made Simple415: Joy Is Forever; Happiness Is Temporary
Most of us chase temporary happiness, when we should be chasing everlasting joy. What does that really mean? Sangram unpacks the entire concept on this…
GTM Made Simple416: Drive More Successful Negotiations w/ Molly Fletcher
Medium or large? Stranger Things or The Office? Standard or premium? Although we may not see it, we’re negotiating all the time in life. Whether it be with…
GTM Made Simple417: CMO to CEO: How Marketing Leaders Can Make The Ultimate Transition w/ Elisa Steele
Were you destined to become a CEO? Perhaps you’ve known since you were little that you were meant to lead. Maybe throughout your whole career, you’ve been…
GTM Made Simple418: Inside the Mind of a Mega-Deal Sales Titan - Part 2 w/ Chris Engman
What’s better than low-effort, high-impact strategies? Low-effort, high-impact strategies that work. Chris Engman, co-author of the forthcoming Mega Deals: How…
GTM Made Simple419: The Physical Therapist Who Built a $100M SaaS Company w/ Heidi Jannenga
Inspiration can hit us anywhere. Most times, it’s not when we’re forcing it. It tends to reveal itself in the most mundane of activities. But, when it shows…
GTM Made Simple420: Passion Trumps Resume
Is it better to hire or choose partners who have an impressive CV, or who will roll up their sleeves and do whatever needs to be done to bring a project to…
GTM Made Simple421: Achieving Happiness & Success Isn’t That Hard w/ Mo Gawdat
We were born happy. Then what happened? When we were infants, all we needed was our basic needs met. Food. Sleep. Warmth. A dry diaper. We grew a little older…
GTM Made Simple422: CMO to CEO: How Marketing Leaders Can Make The Ultimate Transition w/ Bob Conlin
There are several steadfast qualities that make a great leader. Are those traits inherent in a leader, or are they learned? The answer: both. FMF guest-host…
GTM Made Simple423: Pro Tips on Targeting the Right Accounts
We talk a lot about the ideology of ABM on the #FlipMyFunnel podcast. What we don’t always touch on is the methodology. How do you actually start targeting…
GTM Made Simple424: How Drift Uses Branding and Category Design to Drive Growth
The times, they are a-changin’. In the old days, you might have gotten away with promoting the best feature of your product, making a transaction, and sending…
GTM Made Simple425: Struggle Creates Change, Change Creates Growth
When was the last time you really grew? Did you grow when you were happy and lucky? Did you grow when everything was going your way? Or did you grow when there…
GTM Made Simple426: Everything You Need to Start Newsjacking w/ David Meerman Scott
If Tony Robbins asks to share the stage with someone, you want to hear what that individual has to say. Especially if it’s the guy who coined the modern usage…
GTM Made Simple427: CMO to CEO: How Marketing Leaders Can Make The Ultimate Transition w/ Peter Poulin
Bigger is not always better. Especially if you want to be CEO. Whether you’ve always had your mind set on being the leader or not, joining a small startup has…
GTM Made SimpleOffice Hours
On Office Hours we talk about all things marketing, sales, and customer success. I’m doing office hours on LinkedIn Live every Friday, or you can catch the…
GTM Made SimpleOffice Hours
On Office Hours we talk about all things marketing, sales, and customer success. I’m doing office hours on LinkedIn Live every Friday, or you can catch the…