423: Pro Tips on Targeting the Right Accounts
We talk a lot about the ideology of ABM on the #FlipMyFunnel podcast.
What we don’t always touch on is the methodology.
How do you actually start targeting accounts? Better yet, how do you start targeting the right accounts?
We get the pleasure to sit down with three B2B industry titans as they reveal their proven methods of targeting the right accounts:
Hermi Ruiz, Account-Based Marketing Manager at Snowflake
Derek Slayton, CMO at Terminus
Daniel Englebretson, Director of Integrated Marketing at Phononic
In this episode, we cover search intent analysis, testing new account groups, and more…
The skinny
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