Shows / To The Point
To The Point
To The Point is a monthly podcast produced by Crux, the un-agency that fuels business growth. Our podcast features exclusive interviews with successful business leaders across the country to highlight the entrepreneurial spirit and share how marketing can transform an organization. Through thought-provoking conversations that get to crux of it, we’re helping businesses elevate their brand and amplify their mission.
Episodes
- To The Point
Taking Your Game to the Next Level - Brian Morris | Chief Executive Officer at SkillPath
What does meaningful professional training look like in the workplace? On the latest episode of To the Point, Ethan Whitehill, President & CSO of Crux, speaks…
- To The Point
Changing the Perception and Paradigm of a Profession - Melissa Mahoney | Chief Executive Officer at the International Association of Administrative Professionals
Could the resource your company needs to drive greater profit already be supporting the C-suite? On the latest episode of To the Point, Ethan Whitehill…
- To The Point
Making Marketing Make Sense - Becky Schieber | VP of Marketing and Fractional CMO at Crux
In marketing, you can have the right people and still get the wrong results. On this episode of To the Point, Ethan Whitehill, President & CSO of Crux, talks…
- To The Point
Adaption & Optimism in Fintech - Martha Salinas | Chief Commercial Officer at TreviPay
How can a technology company change to meet the rapidly evolving needs of its customers? On the latest episode of To the Point, Ethan Whitehill, President &…
- To The Point
Memory and Future – Dr. Matthew Naylor, PhD | President & CEO of The National World War I Museum and Memorial
What is a museum’s civic role in a city? On the latest episode of To the Point, Ethan Whitehill, President & CSO of Crux, speaks with Dr. Matthew Naylor, The…
- To The Point
Vision Versus Reality – Brooke Barrier | VP of Strategy & Creative at Crux KC
Does your brands perception of itself align with what your customers think? On the latest episode of To the Point, Ehtan Whitehill, President & CSO of Crux…
- To The Point
The Science of Intuition: Harnessing Your Hidden Superpower for Success - Dr. Melanie Dean
In Episode 37 of To the Point, Ethan Whitehill sits down with psychologist, researcher, and author Dr. Melanie Dean about the science behind emotional energy…
- To The Point
From Global Stage to KC’s Creative Future: Transforming communities through art - Dr. Peggy Shannon | The Nerman Family President of Kansas City Art Institute
In Episode 36 of To the Point, Ethan Whitehill sits down with Dr. Peggy Shannon, president of the Kansas City Art Institute, to explore how KCAI equips…
- To The Point
Connecting brands to people: The Power of Storytelling, Strategy and Segmentation – Daniel Fox | VP of Digital Marketing, Crux
For our 35th episode, President & Chief Strategy Officer Ethan Whitehill sits down with Daniel Fox, Crux’s new VP of Digital Marketing, for a deep dive into…
- To The Point
Finding the Right Fit: The Secrets of Strategic Recruiting – Julie Davis and Carol Schmidt | Managing Directors, Morgan Hunter
For our 34th episode, President & Chief Strategy Officer Ethan Whitehill chats with Julie Davis and Carol Schmidt of Morgan Hunter about building lasting…
- To The Point
Values-Driven Vision: Philanthropy That Starts with Why – Tracy McFerrin and Maurice Watson | Co-Founders, Credo Philanthropy Advisors
For our 33rd episode, President & Chief Strategy Officer Ethan Whitehill chats with Tracy McFerrin and Maurice Watson of Credo Philanthropy Advisors about…
- To The Point
Sports as a Superpower: Building the Identity & the Economy in KC – Kathy Nelson | President & CEO of Visit KC and the Greater Kansas City Sports Commission and Foundation
For our 32nd episode, President & Chief Strategy Officer Ethan Whitehill chats with Kathy Nelson of Visit KC and the Greater Kansas City Sports Commission and…
- To The Point
From Mickey Ears to Millionaire Moves: Maximizing the Value of Your Business – Michele Hammann | Chief Strategy Officer + Financial Advisor at SSC CPAs + Advisors
For our 31st episode, President & Chief Strategy Officer Ethan Whitehill chats with Michele Hammann of SSC CPAs + Advisors about rejoining a family business…
- To The Point
Building a higher standard: Investing in operational excellence – Nilson Goes | President at Infinite Energy
For our 30th episode, President & Chief Strategy Officer Ethan Whitehill chats with Nilson Goes, President at Infinite Energy, about establishing a…
- To The Point
From SaaS to Cash: How Novel Capital Fuels Founders Without Taking Equity – Keith Harrington | Co-Founder & COO of Novel Capital
For our 29th episode, President & Chief Strategy Officer Ethan Whitehill chats with Keith Harrington of Novel Capital about lightning bolt moments, taking…
- To The Point
Fortune favors the bold: Galvanizing communities from boardrooms to City Hall – Sly James and Joni Wickham | Wickham James
For our 28th episode, President & Chief Strategy Officer Ethan Whitehill chats with Sly James and Joni Wickham of Wickam James who make the case for…
- To The Point
Leading with courage and character: Educating tomorrow’s workforce – Dr. Sandra Cassady | President & CEO of Rockhurst University
For our 27th episode, President & Chief Strategy Officer Ethan Whitehill chats with Dr. Sandra Cassady— President & CEO of Rockhurst University—about the…
- To The Point
Why They Buy: Understanding the Path to Purchase in Consumer Brand Marketing – Dave VanderWaal | Senior Marketing Consultant at VW Marketing Consultants
For our 26th episode, President & Chief Strategy Officer Ethan Whitehill chats with Dave VanderWaal— senior marketing consultant at VW Marketing Consultants…
- To The Point
Banking on Innovation: Humanizing and Simplifying Banking as a Service (BaaS) – Melissa Beltrame | Marketing Director at nbkc bank
For our 25th episode, President & Chief Strategy Officer Ethan Whitehill chats with Melissa Beltrame, Marketing Director at nbkc bank, about the future of…
- To The Point
From Competition to Community: A Chef-Driven Legacy – Kelly Magee | CEO & Founding Partner of Q39
For our 24th episode, President & Chief Strategy Officer Ethan Whitehill chats with Kelly Magee, CEO & Founding Partner of Q39, about cultivating and evolving…
- To The Point
Preserving a City Landmark, Projecting a Community Brand – George Guastello | President and CEO of Union Station Kansas City
For our 23rd episode, President & Chief Strategy Officer Ethan Whitehill chats with George Guastello, President and CEO of Union Station Kansas City, about…
- To The Point
Coding to Close the Digital Divide – Tammy Buckner | Co-Founder and CEO of WeCode KC
For our 22nd episode, President & Chief Strategy Officer Ethan Whitehill chats with Tammy Buckner, Co-Founder and CEO of WeCode KC, about AI, STEM education…
- To The Point
The Art and Science of Staffing – Matt Sharples | Co-Founder & CEO at TriCom Technical Services
For our 21st episode, President & CCO Ethan Whitehill chats with Matt Sharples, Co-Founder and CEO of TriCom Technical Services, about EQ, AI, Bora Bora and…
- To The Point
Coalition of the Willing: Marketing Kansas City on a Global Stage - Tim Cowden | President & CEO of Kansas City Area Development Council
For our 20th episode, President & CCO Ethan Whitehill chats with Tim Cowden, President & CEO at Kansas City Area Development Council, about attracting…
- To The Point
Solving problems through service, strategy and serendipity – Aviva Ajmera | Founder & CEO at SoLVE KC
For our 19th episode, President & CCO Ethan Whitehill chats with Aviva Ajmera, Founder & CEO of SoLVE KC, about how trust and transparency topple team…
- To The Point
The Next Level: How the NAIA helps small colleges create sustainable performance on the field and in financials – Jim Carr | President & CEO at NAIA
For our 18th episode, President & CCO Ethan Whitehill chats with Jim Carr, President and CEO of NAIA, about the business of college athletics, the rise of…
- To The Point
The Pickleball Effect: Building a Brand on Backyard Community – Kelli Alldredge | President at Chicken N Pickle
For our 17th episode, President & CCO Ethan Whitehill chats with Kelli Alldredge, President at Chicken N Pickle, about the rise of pickleball, the power of…
- To The Point
Leaders flex first: Building an effective team through engagement and environment – Dr. Patrick Handley | Founder at Insight Institute
For our 16th episode, President & CCO Ethan Whitehill chats with Dr. Patrick Handley, creator of INSIGHT Inventory and founder of Insight Institute, a resource…
- To The Point
The human element: A people-first approach to labor and employment law – Kerri Reisdorff | Shareholder at Ogletree Deakins
For our 15th episode President & CCO Ethan Whitehill chats with Kerri Reisdorff, Shareholder at Ogletree Deakins, who explains how companies can leverage…
- To The Point
All in: Redefining the commercial insurance industry with “we” culture – Rick Kahle | Senior Vice President at Alliant Insurance Services
For our 14th episode President & CCO Ethan Whitehill chats with Rick Kahle, Senior Vice President at Alliant Insurance Services, who shares all on standing up…
- To The Point
Leading from the Heart(land): Championing KC on the International Stage - Joe Reardon | President & CEO of the KC Chamber
For our 13th episode President & CCO Ethan Whitehill chats with Joe Reardon, President/CEO of the Greater Kansas City Chamber of Commerce, who shares his…
- To The Point
Alfa Romeos to Alpha Waves: Inside the Cranium of a Creative Entrepreneur - Ethan Whitehill | President & CCO of Crux KC
For our 12th episode, Crux Founder & CEO Melea McRae turns the tables and interviews our host, Ethan Whitehill, President & CCO at Crux. Ethan shares his…
- To The Point
Leveraging EQ to Build Relationships and Develop Sales Engines - John Hall | VP of Marketing at ZoomGrants, CSO at Crux-Xcelerate
For our eleventh episode, President & CCO Ethan Whitehill chats with John Hall—VP of Marketing at ZoomGrants, CSO at Crux-Xcelerate, and Founder & CEO of…
- To The Point
The C-Suite Value of Chief Marketers: Strategy and Stewardship - Tom Butch | Founder & President of Strategy:Solutions, Inc.
For our tenth episode, President & CCO Ethan Whitehill chats with Tom Butch, Consulting Strategist and Senior Editorial Contributor at Crux, as well as Founder…
- To The Point
Balancing Entrepreneurial Risk & Operational Safety - Skuli Gudmundsson | President & CEO at OCCU-TEC
For our ninth episode, President & CCO Ethan Whitehill chats with Skuli Gudmundsson, President & CEO at OCCU-TEC. Skuli shares his career pivot into…
- To The Point
Your Personal Brand and the Power of Connection - André Davis | Corporate and Community Engagement Executive at Built Interior Construction
For our eighth episode, President & CCO Ethan Whitehill chats with André Davis, Corporate and Community Engagement Executive at Built Interior Construction…
- To The Point
Kansas City's Urban Growth, Economic Impact, and the Power of Partnerships - Jon Copaken | Principal at Copaken Brooks
For our seventh episode, President & CCO Ethan Whitehill chats with Jon Copaken, Principal at Copaken Brooks. Jon discusses the impact of urban growth in…
- To The Point
Fostering Entrepreneurship Through Collaboration - Kim Randolph | President and CEO of the Heartland Black Chamber
For our sixth episode, President & CCO Ethan Whitehill sits down with Kim Randolph President and CEO of the Heartland Black Chamber. Kim shares her keys to…
- To The Point
Building Business Value and Knowing Your Customer - Grant Burcham | Former CEO of Mobank | Chairman of CyTek Corp
For our fifth episode, President & CCO Ethan Whitehill chats with Grant Burcham, the Former CEO at MoBank and Chairman at CyTek Corp. Grant breaks down his…
- To The Point
Marketing Research and Emotional Resonance - Grant Gooding | Founder & CEO at PROOF Positioning
For our fourth episode, President & CCO Ethan Whitehill chats with Grant Gooding, Founder & CEO at PROOF Positioning. Grant shares his take on market research…
To The PointMaking Investments and Growing Your Business - Tim Webster Founder, CEO & Chairman| Heirloom Brands & Farmer Direct Foods
For our third episode, President & CCO Ethan Whitehill chats with Tim Webster Founder, CEO & Chairman of Heirloom Brands & Farmer Direct Foods. Tim shares his…
To The PointLeveraging HubSpot for Business Growth - Brian Bresee | HubSpot’s Director of Sales, North America Solutions Partner Program
President & CCO Ethan Whitehill sits down with Brian Bresee, HubSpot’s Director of Sales for its North America Solutions Partner Program. Brian shares insights…
To The PointThe Story Behind Crux - Melea McRae | Founder and CEO of Crux KC, LLC
For our debut episode, President & CCO Ethan Whitehill introduces Crux Founder & CEO Melea McRae. We’ll cover Melea’s entrepreneurial journey, the story behind…