Shows / Simplified Sparky Marketing
Simplified Sparky Marketing
ELECTRICIANS!
Take your electrical business marketing from confusion to clarity with bite-sized, actionable tips made just for sparkies.
Everything in this podcast comes from real lessons learned in my own electrical busines - no fluff, no BS, just the fundamentals that actually work.
Take these strategies, apply them today, and start winning better clients, better jobs, and bigger profits.
Episodes
- Simplified Sparky Marketing
Electrical Fault Finding + Email Marketing... | 175
Why the client’s story is never the fault, what walking away from a held breaker really costs you, and how I break a fault find into stages so the price never…
- Simplified Sparky Marketing
Zero to electrical business owner in Adelaide! Liam Newman | Lucid Electrical
In this special podcast, I'm joined by Liam Newman from Lucid Electrical. In 9 months, Liam has gone from confusion to clarity, with his well-oiled…
- Simplified Sparky Marketing
Why the f#$k would I pay for a switchboard? It works! | 173
A quick fix that gets the power back on can cost you the switchboard upgrade. This week I’m talking about why clients walk away from a signed quote the moment…
- Simplified Sparky Marketing
Your electrical clients carry pain. Find it. Get more work | 172
Electricians tend to fixate on electrical jargon and the features of a product, but deep down, what really gets quote conversions is understanding your…
- Simplified Sparky Marketing
Running an electrical business is like playing a game of poker | 171
In this episode, I speak about my experience with Vinny, how he questioned my pricing for his electrical work, and what he decided to do when I gave it to him…
- Simplified Sparky Marketing
Urine Soaked Electricians' Websites | 170
Sometimes we need to take a step back as electricians, stop talking about ourselves, and focus on the end user who's going to be paying you money. 📈 Be 1 of 41…
- Simplified Sparky Marketing
Why do specialist electricians get paid more! | 169
Electricians think by specialising they're going to lose out on work, but they actually gain more work. Here's my breakdown. 📈 Be 1 of 41 spots inside…
- Simplified Sparky Marketing
Has Servicem8 delivered? ServicesM8 15 updates | 168
I run through the Service May 15 updates, the ones that are going to make your electrical business more money and more efficient. Get ServiceM8 Offer - HERE…
- Simplified Sparky Marketing
Electricians: Start as a Company or Sole Trader | 167
When electricians start their company, they often make this mistake. They end up paying for things twice. Don't fall into the trap. 📈 Be 1 of 41 spots inside…
- Simplified Sparky Marketing
Rejected Electrical Quotes? | 166
Sometimes it is the price on your electrical quotation where you get rejection, but more often than not, it's the moving parts around your quotation that lacks…
- Simplified Sparky Marketing
Electricians Not Systems Thinking! | 165
If you never plan to sell your electrical business, build it as if you are going to. 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼…
- Simplified Sparky Marketing
Turning your phone off for 5 weeks? | 164
I went on a recent holiday, and my personal phone number went down for 5 weeks. This is what happened. 📈 Be 1 of 41 spots inside Simpified Sparky to work…
- Simplified Sparky Marketing
Sparky Toilet Troubles and Dream Clients | 163
This week I'm talking about your Dream 100. Where the idea actually came from, why your current client list was never really your choice, and why the wealthy…
- Simplified Sparky Marketing
Electricians: Delivered to 1800 inbox's I call BS | 162
A member came to me with a pitch from a local suburb newsletter promising his ad would land in 1,800 inboxes every week. Sounded decent, until I ran their…
- Simplified Sparky Marketing
A S%!T electrical client got zapped | 161
A mum and her child were getting shocks off the taps in the bath, so I dropped everything and drove straight there. This episode is the story of one of the…
- Simplified Sparky Marketing
Bonus: Lean Marketing with Best Selling Author Allan Dib | 160
Simplified Sparky is limited to 41 electrical business. Don't wait. Allan Dibs Books - HERE 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me…
- Simplified Sparky Marketing
Electricians need to shoot bullets then fire cannons | 159
Most electricians do this backwards. I break down why firing bullets first, at one hyper-specific target market, is what actually brings ideal clients into…
- Simplified Sparky Marketing
Why Electricians MUST do video marketing! | 158
95% of electricians market video content the wrong way! Focusing on the work itself instead of the problem they're solving for clients. Learn why raw phone…
- Simplified Sparky Marketing
Simplified Sparky Member: Sam from MPS Electrical
I got to speak with Sam McGuire from MPS Electrical the OG Member #001. Inside Simplified Sparky. Sam already had the bones of a electrical business. He just…
- Simplified Sparky Marketing
The Problem With Electricians + Vibe Code Bros... | 156
Making software for an electrical business is easy... if you know what your doing. 🧮 Get the Simplified Hourly Rate Calculator - HERE 🤖 Robot Smart Homes IG -…
- Simplified Sparky Marketing
I Purchased ANOTHER Sparky Business & I Got Jeff! | 155
If you're thinking about purchasing an electrical business, this is probably worth a listen... Someone offers you their electrical business. Solid reputation…
- Simplified Sparky Marketing
Licensed Electrician, Insured, On Time... And Completely Forgettable | 154
I draw a straight line between selling a used car and marketing your electrical business, because they are basically the same game. Most electricians list the…
- Simplified Sparky Marketing
Why Quote Electrical Jobs Twice? | 153
Most electricians quote a job once and never look back. That's how you bleed money for years without ever knowing it. In this episode I break down why I quote…
- Simplified Sparky Marketing
Simplified Sparky Member | Austin from Westgrid Electrical | 152
In this episode I sit down with Austin from West Grid Electrical in Perth, who went from full time employment to a branded, professional electrical business…
- Simplified Sparky Marketing
The S**T i've got no electrical work panic! | 151
You've got no electrical work on, what could prevent this? 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE 🚀 The Sparky Series: How…
- Simplified Sparky Marketing
Floor-Number Profit Model for Electricians | 150
Electricians are obsessing over hourly rates and material markups. I scrapped all of that. I run my entire business off one number, and every single day I know…
- Simplified Sparky Marketing
Electrician Opportunity, and Persistence for Work | 149
Do they really alredy have an electrician? 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your…
- Simplified Sparky Marketing
[YouTube] Electricians in the Age of AI Turmoil | 148
Ai can be overwheling! Don't get caught by the unnecessary shiny objects... Claude is king. 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me…
- Simplified Sparky Marketing
The Wrong Pathway With Your Electrical Customers | 147
Ever quoted an electrical job and never heard back? Most electricians are getting wrong without even knowing it, and it's costing you jobs you'll never see on…
- Simplified Sparky Marketing
Simplified Sparky Member - Ryan from Axon Electrical
I sit down with Ryan from Axon Electrical and have a chat about his journey as an electrician and his experience with Simplified Sparky. 📺 - Watch on YouTube 📈…
- Simplified Sparky Marketing
Your staff said WHAT to your client! | 145
What your electrical staff are saying when your back is turned, and the cameras watching you that you can't see. A painter on my own camera doing something he…
- Simplified Sparky Marketing
Your Location Is Costing You Electrical Work? 144
Electricians leaving a gaping hole in their electrical business, letting leads slip through. 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with…
- Simplified Sparky Marketing
[YouTube Ep] The Best Electricians Don't Get The Work? | 143
Just because your a great sparky won't get you the work you deserve! 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE 🚀 The Sparky…
- Simplified Sparky Marketing
It's Not Always The Electricians Fault - Sh!t Clients | 142
Had a lead cancel the electrical job while I was literally parked across from her house. Spent ten seconds blaming myself before I realised what was actually…
- Simplified Sparky Marketing
An EV charger quote that made 'Cents'! 141
Two things hit me last week. A $14,600 BAS bill landed in my lap. And I got beaten on an EV charger quote by someone doing it for $1,500. One of those things I…
- Simplified Sparky Marketing
[YouTube Ep] Why Your Getting Cheap, Tight, Frugal Leads | 140
If your quotes keep getting knocked back and your clients are tight as, there's one person to blame, and it's not them! I break down why lead generation…
- Simplified Sparky Marketing
Bite the hand that feeds you... | 139
I broke down why the "steady work" from builders, commercial companies, and lead gen sites might be the most expensive decision you're making. How $120 an hour…
- Simplified Sparky Marketing
[YouTube Ep] McDonald's Pays Better Than Your Electrical Business | 138
I was paying myself $800 a week and calling it profit. When I actually did the math on what I was earning per hour, it was embarrassing. If you think your…
- Simplified Sparky Marketing
Your Competition Is Your Greatest Asset | 137
I was two minutes away from flicking the main switch on a switchboard full of CBUS I didn't understand. One call to another sparky stopped me making a very…
- Simplified Sparky Marketing
[YouTube Ep] Get 35 Google Reviews in 1 Week? | 136
One of the electricians inside The Mentorship gained 35 Google Reviews in one week. Insane. 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me…
- Simplified Sparky Marketing
The colur RED - Stopping lead flow? | 135
Red is silently killing your electrical business marketing and most electricians don't even know it. In this episode I break down the psychology behind color…
- Simplified Sparky Marketing
If you don’t have the keys, it’s not your electrical business | 134
I’ve seen a few electricians lately locked out of their own business. Emails down, websites untouchable, Google profiles gone. And every time, it comes back to…
- Simplified Sparky Marketing
[YouTube Ep] The Glue That Holds Your Electrical Business Together | 133
Show Notes (tighter): Most electricians think marketing is ads or social media. It’s not. The real engine of your electrical business is your job management…
- Simplified Sparky Marketing
Your clients are moving home. Did you stay top of mind? | 132
Two clients moved house and called me back in immediately. Easy electrical work waiting there. Most electricians ignore their past clients and chase new leads…
- Simplified Sparky Marketing
[Youtube Ep] The Electricians Client Retention System | 131
Most electricians treat clients like a vending machine... job done, invoice paid, move on. In this episode, I break down why the after phase of the customer…
- Simplified Sparky Marketing
Fly In Fly Out Or Build Your Own Electrical Business? | 130
In this episode I talk about my time working as an electrician in the mines, the money, the lifestyle, and why I eventually left to build my own electrical…
- Simplified Sparky Marketing
[YouTube Ep] The Electricians Lead Handling/Convertion System! | 129
VIDEO: Episode 1 - Why is buisness Why Your Electrical Business Feels Harder Than It Should! Episode 2 - The Electricians Lead Attraction System! Episode 3 -…
- Simplified Sparky Marketing
WTF is GST for Electricians? | 128
If you’re starting your electrical business and holding off on GST because it feels like “big business stuff”, this one’s for you. I break down what GST…
- Simplified Sparky Marketing
Dave Brearley - Zero to Electrical Business Owner in Melbourne | 127
I caught up with Simplified Sparky mentee Dave Brearley for a quick chat about starting his electrical business. 🎥 Watch the full YouTube Video HERE __________…
- Simplified Sparky Marketing
1300 Vanity Is Costing You Work | 126
Most electricians don’t need to look national. They need to look trusted. A 1300 number or flashy branding can push away the small local jobs that keep your…
- Simplified Sparky Marketing
[YouTube Ep] The Electricians Lead Attraction System! | 125
🎥 Watch the video version on YouTube HERE _ 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your…
- Simplified Sparky Marketing
Electricians Are Busy All Day, Only Billing Five Hours | 224
Most service electricians think they work eight hours a day. They don’t. By the time you factor in driving, quoting, suppliers, and inefficiencies, you’re…
- Simplified Sparky Marketing
A bad customer experience | 223
As an electrician our bodies break down, get stiff. We need to stretch. I attempted to but it has too much friction. 📈 Be 1 of 41 spots inside Simpified Sparky…
- Simplified Sparky Marketing
Do capability statements work for electricians? | 122
Capability statements get thrown around like they’re mandatory, but no one ever asks who they’re actually for. This episode is about context, not tactics…
- Simplified Sparky Marketing
Electrical Business... Boring, Predictable, and Paid | 121
My electrical business is boring. Same residential service work, same quoting systems, same client typw, week in, week out. And that’s exactly why it’s…
- Simplified Sparky Marketing
[YouTube Ep] Why Your Electrical Business Feels Harder Than It Should! | 120
Electricians - Watch the YouTube video HERE __ 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build…
- Simplified Sparky Marketing
Premature Discounting Is Burning Your Profit | 119
The only person who feels good about an unnecessary discount for your sparky work is the client. I walk through two real examples: A power pole install and a…
- Simplified Sparky Marketing
Staying in your electrical lane | 117
Took on a smart lighting job I wasn’t ready for. Everything went sideways. This episode’s for sparkies jumping into solar, Level 2, or builder work before…
- Simplified Sparky Marketing
People will make or break your business! | 116
Some people lift you. Some people wreck you. I lost my wallet, got it back. Sold a watch, nearly got robbed. Made me realise... your whole electrical business…
- Simplified Sparky Marketing
How you make $2834 before breakfast | Systems | 115
Quoting $2.8K worth of work before breakfast from a balcony on the Gold Coast. How i do my electrical quotes. All in your business systems. 📈 Be 1 of 41 spots…