Shows / Simplified Sparky Marketing
Simplified Sparky Marketing
ELECTRICIANS!
Take your electrical business marketing from confusion to clarity with bite-sized, actionable tips made just for sparkies.
Everything in this podcast comes from real lessons learned in my own electrical busines - no fluff, no BS, just the fundamentals that actually work.
Take these strategies, apply them today, and start winning better clients, better jobs, and bigger profits.
Episodes
- Simplified Sparky Marketing
The poverty mindset keeping sparkies broke | 114
Cancelled jobs, and why work “comes and goes.” I break down what’s actually happening behind the scenes, and why this thinking keeps trades stuck in…
- Simplified Sparky Marketing
Kev the sparky has closed down! | 113
Why Kevin the Electrician has closed his electrical business... 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE 🚀 The Sparky…
- Simplified Sparky Marketing
Charging $200+ per hour as an electrician | 112
Most sparkies scale a loss. They hire too early, pay themselves last, and trust a bank balance that's full of lies. This episode is about fixing that. Real…
- Simplified Sparky Marketing
Staff loosing you work? What to do about it | 111
Had the cleaners in. They scratched my black taps down to brass. Got me thinking, how many clients go quiet ‘cause your staff quietly f**k up? In this episode…
- Simplified Sparky Marketing
Why Ai can make you look lazy! | 110
AI used to make you look sharp, but now every second enquiry sounds like a robot typed it. And sparkies are copping the fallout. In this episode, I talk about…
- Simplified Sparky Marketing
The Mentorship - Behind the sceens... | 109
Are you going to be in the same place this time next year or have a thriving electrical business? Join the waitlist 👉🏼 Link HERE 📈 Be 1 of 41 spots inside…
- Simplified Sparky Marketing
End of year stress relief | 108
December turns every electrician’s phone/emails into a nightmare, and everyone suddenly wants miracles two weeks before Christmas. In this episode I talk about…
- Simplified Sparky Marketing
BONUS: WARNING American Express Users = December 15th!!! | 107
New Points: https://www.americanexpress.com/en-au/benefits/rewards/membership-rewards/updates/ 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with…
- Simplified Sparky Marketing
Kids Don’t Buy, But They Make You Pay | 106
Bunnings. Bluey. Merch everywhere. This one’s about how cartoons are billion-dollar sales machines — and what sparkies can learn from it. It’s not just…
- Simplified Sparky Marketing
You’re Not “Marketing”… You’re Donating Money | 105
I’ve thrown money at a few sponsorships over the years as an electrician, and looking back, most of it never moved the needle for my electrical business. In…
- Simplified Sparky Marketing
Avoid your electrical business getting sued! | 104
In this episode I dive into something most sparkies ignore until it bites them halfway through their business — trademarks, business names, and why ripping off…
- Simplified Sparky Marketing
Bonus: Unlocking electrical business potential | 103
Feature Episode: Inside Strip Back Podcast In this special feature, I join Steven and Keith from The Inside Strip Back Podcast — two Dublin electricians doing…
- Simplified Sparky Marketing
Running on empty | 102
Sometimes it’s not bad luck. It’s just you running on empty. Here’s why blaming the world gets you nowhere in business or life. 📈 Be 1 of 41 spots inside…
- Simplified Sparky Marketing
The drink driver client | 101
Some clients your sparky business attract are like drink drivers — they’ve done it wrong for years and think it’s fine. Here’s how to spot them, stop…
- Simplified Sparky Marketing
Incorrect cross promotion | 100
Electricians! Tagging other sparkies and brands won’t win you clients — it’ll lose them. Be selfish. Protect your brand. Promote you. 📈 Be 1 of 41 spots inside…
- Simplified Sparky Marketing
Your life and business are a SYSTEM | 99
Stop winging it. Every part of your electrical business needs a system — from quoting to collecting payments. Keep it simple, stay consistent, and watch your…
- Simplified Sparky Marketing
Adapt or Die: How AI Is Changing the Way Customers Find You | 98
Got a lead today for my electrical business — looked normal, until I saw the link. It came straight from ChatGPT. 📈 Be 1 of 41 spots inside Simpified Sparky to…
- Simplified Sparky Marketing
Why you attract the wrong clients II | 97
Electricians! This is a follow on from part one... I got offered a “dream job” from a house flipper — until their coach told me what I should charge. Months…
- Simplified Sparky Marketing
Why you attract the wrong clients | 96
Electricians are you attracting tight ass clients? Learn to spot them, avoid them, and build a business around people who actually value your work. 📈 Be 1 of…
- Simplified Sparky Marketing
Nobody Trusts a W**ker: Cut the Jargon | 95
Weasel words kill trust and loose jobs. In this episode, I call out the corporate jargon and clichés that make electricians sound like wankers instead of…
- Simplified Sparky Marketing
Loose lips sink electrical ships... | 94
Ever talked yourself out of soem electrical work by giving clients way too much detail? I share why oversharing kills sales — from flights with Malaysia…
- Simplified Sparky Marketing
Scam Directories: Don’t Waste Your Cash | 93
Got another “exclusive directory” email? Don’t take the bait. In this episode, I share the scam, the red flags, and how I got stung myself years ago. If your…
- Simplified Sparky Marketing
When is the right time to start your electrical business? | 92
Starting your own electrical business is never about the “perfect time” — because it doesn’t exist. In this episode, I break down why overthinking kills…
- Simplified Sparky Marketing
When is a lead actually dead? | 91
Clients don’t run on your timeline. Just because someone ghosts you for weeks or even months doesn’t mean the lead’s dead. In this episode, I share a story…
- Simplified Sparky Marketing
It doesn't take much to be a stand out electrician | 90
I share three stories highlighting the power of responsiveness, quality service, and reliability. Learn how small jobs can lead to bigger opportunities and how…
- Simplified Sparky Marketing
I quoted against 68 other electricians | 89
I got an email this week that looked like a golden ticket... but I’ve seen this game before. What feels like opportunity is often just builders fishing for…
- Simplified Sparky Marketing
Burst the BUSY electrical illusion | 88
Being flat out doesn’t always mean making bank. Too many sparkies hire staff without systems, scale chaos, and end up with more stress + less profit. In this…
- Simplified Sparky Marketing
Bonus: Fly Business Class to Europe for $600 | 87
Bonus episode helping you point hack your business to complement your Lifestyle. American Express - Platinum Referral LINK American Express - Expolrer Referral…
- Simplified Sparky Marketing
Where focus goes, energy flows | 86
The biggest trap electricians fall into: wasting time on logos, slogans, and button colours instead of what actually makes money. If you’re stuck in…
- Simplified Sparky Marketing
Missed Calls, Lost Jobs – How a VA Solved It All | 85
I’ve run my electrical business stress-free while travelling - thanks to virtual assistants. In this episode, I share exactly how I use VAs for phones, admin…
- Simplified Sparky Marketing
BONUS: Spark Your Interest Podcast with Josh Ford | 84
Check out Fordie's stuff below ⬇️ Spark Your Interest podcast Lock out and Live ====== 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼…
- Simplified Sparky Marketing
Are BNI Groups for you? | 83
Show Notes: BNI can open doors, but not always the ones you want. Here’s my honest take after attending a few meetings and why most of those cards end up in…
- Simplified Sparky Marketing
The Trojan Horse Method | 82
You might hate those low-paying EV charger installs for your electrical business. but what if they’re your Trojan horse? Don’t just do the job - do it smarter…
- Simplified Sparky Marketing
How Important is your sparky business name? Everything. | 81
Picked the wrong name for your electrical business - regret it? You’re not alone... I’ve done it twice. Here’s why it matters more than you think and how to…
- Simplified Sparky Marketing
How a painter stole my electrical work! | 80
I lost my best client over a painter’s poor decision—and it still stings. This episode’s about handling client relationships, especially when things go south…
- Simplified Sparky Marketing
Electricians - Get your time BACK! | 79
Time’s the one thing you can’t buy back. In this episode, I break down two recent jobs that reminded me how much time tradies waste—and how to stop it. From…
- Simplified Sparky Marketing
Do clients think what you think? | 78
Ever stuffed up a job and thought it was game over? I’ve been there—more than once. In this episode, I share how fixing my own screw-ups turned pissed-off…
- Simplified Sparky Marketing
My EOFY tax f#$k up! | 77
EOFY is here, and I’m sharing a few hard-earned lessons from my own electrical business. From costly mistakes to smarter money moves – this one might just…
- Simplified Sparky Marketing
How I got my suspended Google Business Profile Back | 76
After nearly two months in the dark, my Google Business Profile is finally back—but it came with a few hard lessons. I break down what went wrong, how I got it…
- Simplified Sparky Marketing
Are your eggs in one basket? | 75
Ever had your golden goose stop laying eggs? In this episode, I talk about the danger of relying too heavily on one source of work and how I kept my business…
- Simplified Sparky Marketing
Cheap refer cheap! | 74
This week, I’m unpacking why starting out with mates’ rates and cheap jobs can come back to bite you. If you're an electrician trying to build a real client…
- Simplified Sparky Marketing
Google Business Profile Suspention Part II | 73
One month deep into a Google suspension—and it's been a ride. In this episode, I break down what’s happening behind the scenes and why your business listing is…
- Simplified Sparky Marketing
The Simplified Sparky Marketing Mentorship | 72
The time has come. Many have asked. It's here. 1. Click This IG Link - https://www.instagram.com/_alan.collins/ 2. Send me a DM with the word 'Winner' 📈 Be 1…
- Simplified Sparky Marketing
AI is too undercooked to trust for Electricians | 71
In this episode, I break down why AI is still undercooked and not ready to run your electrical business solo. From glitchy software to robotic phone answering…
- Simplified Sparky Marketing
Smoking Hope! | 70
Sparkies - Sick of being sold the dream? 1 Million in profit and 10 staff in one year 🤥. 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼…
- Simplified Sparky Marketing
You’re not a charity - charge for warranty callbacks! | 69
Sick of eating costs for every warranty job for your electrical work? In this episode, I talk when to charge and when to wear it - and how to make warranty…
- Simplified Sparky Marketing
I LOST 539 Google reviews for my electrical business overnight! | 68
Too many of you are building your electrical business on rented land — and Google just reminded me the hard way. 📈 Be 1 of 41 spots inside Simpified Sparky to…
- Simplified Sparky Marketing
How a Greedy Mistake Cost Me an Electrical Goldmine | 67
How one greedy invoice cost me thousands in lost referrals — and how electricians can avoid burning bridges with both clients and mates. Learn why short-term…
- Simplified Sparky Marketing
Discounts and D-Grade Clients. | 66
Cutting your Electrical quote by 20% might feel like a small move—but you’re actually slashing your profit in half. In this one, I break down the real cost of…
- Simplified Sparky Marketing
Are You Marketing for Electricians or Leads? | 65
Electricians! Are you marketing to your future clients—or your crew? If your Insta feed is full of switchboards and under-house shots with no explanation…
- Simplified Sparky Marketing
Plain Flyers? | 64
Sparkies! Flyers aren’t dead - just redesigned. In this episode, I break down a trend I’ve seen land in my own mailbox: casual, “handwritten” notes paired with…
- Simplified Sparky Marketing
Frictionless Payments - Pass Card Fees! | 63
Electricians get paid quicker, and pass the card fees. Are you making it too hard for clients to pay you? In this episode, I break down how to remove payment…
- Simplified Sparky Marketing
The three types of websites you need to know | 62
Electricians. Not all websites are built equal. In this episode, I break down the three types—service-style, profile-style, and ad landing pages—and which…
- Simplified Sparky Marketing
We reflect our teachers | 61
Most sparkies speak to clients like they’re other tradies—and it’s costing them work. In this episode, I unpack how the school system messed with us, and how…
- Simplified Sparky Marketing
Chasing Shiney Objects! | 60
Electricians! Stop chasing shiny objects! Whether it’s the latest software or some flashy AI gimmick, it’s easy to get caught up thinking it’s the magic fix…
- Simplified Sparky Marketing
Should you Quote before you start? | 59
Electricians! Love a good backlash? Instagram Post - https://www.instagram.com/p/DHK-PsuSsuk/ 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with…
- Simplified Sparky Marketing
Website Speed is Killing Your Leads... | 58
Electricians! Your website speed is costing you leads. If it takes more than three seconds to load, people won’t wait—they’ll go elsewhere. In this episode, I…
- Simplified Sparky Marketing
The way you make me feel... | 57
Electricians. A simple text made me want to drop $400 for a dinner...why? Words sell. In this episode, I break down how the right wording can make or break a…
- Simplified Sparky Marketing
The Silver Bullet Leads MYTH! | 56
Electricians... Still looking for a quick fix to get leads? Hate to break it to you—there is no silver bullet. Leads don’t magically appear overnight. You need…
- Simplified Sparky Marketing
Make Money Psychology | 55
Electricians... Struggling to pay your tax bill? Feel like you’re working hard but not actually making money? You’re probably not charging enough—and this…