Shows / WOI Unfiltered
WOI Unfiltered
WOI Unfiltered is a weekly podcast on PR, marketing, and the campaigns shaping culture. Partners Jenna Matthews and Emily Fisher bring sharp takes on brands, strategy, and what impact actually looks like.
Episodes
- WOI Unfiltered
Halloween Hype: Brand Battles & Marketing Magic
Halloween is big business and brands are pulling out all the tricks to capture consumer attention. This week on WOI Unfiltered, we're diving into the Halloween…
- WOI Unfiltered
Full Throttle: How Storytelling Fuels the Corvette Legacy with Ryan Eichler
Buckle up! This week on WOI Unfiltered, we're joined by Ryan Eichler, senior marketing and communications executive at the National Corvette Museum, to explore…
- WOI Unfiltered
The “I'm Fine” Era: How Brands Are Tackling Burnout - Epi 34
The conversation focuses on the challenges faced by working families, including the mental load of balancing work and family responsibilities, and highlights…
- WOI Unfiltered
PR 101 & The Changing Media Landscape - Epi 33
The conversation takes a look at what brands have recently had wins (Dunkin, LL Bean, Taco Bell), and which have faced controversy (Lufthansa, Converse), along…
- WOI Unfiltered
Should We Have Made That Ad? Why Reputation Management is a Must - Epi 32
The conversation delves into the controversy surrounding Good Good Golf and Callaway, highlighting the importance of reputation management in the age of…
- WOI Unfiltered
Back to School Buying Trends - Epi 31
It's officially back to school and consumers are amping up spending. This episode takes a look at the latest spending data and how families are navigating the…
- WOI Unfiltered
The Great Blur: Bleisure, Brand Archives & Door Dash in the Air? - Epi 30
The conversation covers the theme of 'The Great Blur' which includes discussions about the blurred lines between work and personal life. It delves into the…
- WOI Unfiltered
The Evolution of Celebrities & Branded Content w/ Tracy Parker- Epi 29
In this episode the team speaks with Tracy Parker about her career in media, the evolution of print magazines from editorial, advertising and hollywood stars…
- WOI Unfiltered
Crisis Comms - The 3 Questions to Ask - Epi 28
The conversation delves into the topic of crisis communication outlining the three questions that need to be asked in every crisis through a look at current…
- WOI Unfiltered
Taco Bell, KFC and the latest in Pet Tech! - Epi 27
Today's chat dives into the latest in the news, specifically with Quick Serve Restaurants. We take a look at Taco Bell's latest challenges, KFCs popcorn…
- WOI Unfiltered
Cannes Lions Takeaways with Margaux Pepper - Epi 26
In this conversation with Margaux Pepper, we dive into some of the top trends from Cannes Lions 2026, the role of PR and influencers in today's creative…
- WOI Unfiltered
A Look Cannes Lions & Who Won Big - Epi 25
Part one of a two part look at how Cannes Lions became the most notable award show of our industry and some of the 2026 winning campaigns.
- WOI Unfiltered
BONUS Epi - A Second Look at America 250 + World Cup
It's SUMMER! With America 250 and the World Cup still dominating headlines we're taking another look at the latest and greatest.
- WOI Unfiltered
Crisis Comms with Zach Keating
In this episode the team speaks with Zach Keating, former Public Affairs officer for the U.S. Navy SEALs, about crisis communications and issues management…
- WOI Unfiltered
Pride Month with Alon Rivel - Epi 22
Its Pride Month and we have a special guest, Alon rivel, talking about how brands are getting it right....and wrong when marketing to the LGBTQIA+ community…
- WOI Unfiltered
Soccer Soccer Soccer - Epi 21
A look at how brands are getting in on the World Cup action with campaigns, events and more!
- WOI Unfiltered
Brett Farmiloe Talks HARO, Featured and the future of PR
In this episode Jenna and Emily talk with Brett Farmolo, founder of Featured and CEO of HARO, about the relaunch of HARO and Connectively, and the future of PR…
- WOI Unfiltered
Culture Tapping & America's 250 - Epi 19
Culture tapping Dunkin' gets culture tapping right with the Dirty Soda, and America's 250 gains steam.
- WOI Unfiltered
Content is King - Epi 18
The ladies talk about content marketing and brand storytelling with the Adidas World Cup video and more
- WOI Unfiltered
Healthcare PR and the impact of AI - Epi 17
The conversation with Kelly Katapotis covers her journey from consumer PR to healthcare communications, focusing on her role at Blue Cross Blue Shield of…
- WOI Unfiltered
Devil Wears Prada 2 - Epi 16
The girls discuss Devil Wears Prada 2 brand collaborations, the fast rise of Gruns, and the power of Ulta Beauty World, with a deep dive into how retro, IRL…
- WOI Unfiltered
The Kit Kat Heist, Cell Phone Bans & Community - Epi. 15
Join the ladies as they talk about Kit Kat's PR win after the heist, the banning of cell phones in some restaurants + schools and how that's shifting…
- WOI Unfiltered
Hospitality PR with Anna Stancioff - Epi. 14
Join us as we talk to hospitality PR expert, Anna Stancioff. Anna covers how she got into the industry, some of her favorite campaigns, and the shifting tides…
- WOI Unfiltered
Working & Parenting in Today's Society - Epi. 13
A recap of the Boston Globe Working Mothers Conference, including thoughts on the unique time we're living in, the impacts of anxiety and role of social media…
- WOI Unfiltered
How GLP-1s are Impacting the Food & Bev Industry - Epi. 12
Join us for some personal chatting + how GLP-1s are proving to be beneficial for some companies and a challenge for others.
- WOI Unfiltered
The Power of Social Done Right - Epi. 11
The ladies welcome entrepreneur, Meghan Block, to the pod for an engaging conversation about the evolution of social media marketing, the importance of…
- WOI Unfiltered
Fun Friday - Episode 10
Join the ladies as the talk through this week's eye-catching campaigns, including updates from Target and the latest happenings in the airline industry.
- WOI Unfiltered
A Deep Dive into the Beverage Industry - Epi. 9
WOI Unfiltered welcomes its first guest, Renee Barone Brooks, SVP at Praytell. Renee takes time to catch us up on the beverage industry as well as one of our…
- WOI Unfiltered
Hot Takes on the Super Bowl Ads - Epi. 8
Join us as we chat about some of this years ad trends during the Super Bowl and our favorite spots.
- WOI Unfiltered
Super Bowl Predictions & McDonalds Caviar - Epi 7
Jenna & Emily chat before the Big Game about current teasers, shifts in daytime talk shows and a fun new campaign from McDonalds.
- WOI Unfiltered
Snow Days & IRL Events - Epi 6
Emily & Jenna talk snowpocalypse 2026, a shift toward IRL events, reaching Gen A, and more.
- WOI Unfiltered
Influencer Marketing & Brand Integrations - Epi 5
Join us to chat brand integrations, influencer marketing, the power of Starbucks and our fave new campaign from Heinz.
- WOI Unfiltered
Food and Bev Trends - Epi 4
Hear the latest food and beverage trends of 2026 along with thoughts on Aldi, McCormick and more.
- WOI Unfiltered
Holiday Survival, Gifting & Resolutions - Epi. 3
Jenna and Emily talk holiday vacations, gifting trends, the rise of retro, and New Year’s Resolutions
- WOI Unfiltered
Holiday Trends and Denny's Sticky Kicks - Epi. 2
Jenna and Emily talk holiday gifting trends, financial considerations, gifting ideas, and the Denny's Sticky Kicks campaign.
- WOI Unfiltered
Welcome to WOI Unfiltered - Epi. 1
Introducing WOI Unfiltered. We'll chat about the intentions of WOI Unfiltered, the Omnicom Merger and what's ahead.