Halloween Hype: Brand Battles & Marketing Magic
Halloween is big business and brands are pulling out all the tricks to capture consumer attention. This week on WOI Unfiltered, we're diving into the Halloween marketing wars, from nostalgic campaigns and creative activations to the power of celebrity partnerships. Plus, we're unpacking the Sydney Sweeney advertising controversy and Powerade's bold response. Who's winning the battle for attention, and which marketing moves are delivering real impact?
The skinny
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