Shows / Decoding the Shopper
Decoding the Shopper
A Worldpanel by Numerator podcast where we unravel the fascinating world of shopper behaviour. Explore the insights and trends that shape consumer choices and retail strategies in the UK and Ireland.
Hosted on Acast. See acast.com/privacy for more information.
Episodes
Decoding the ShopperBite-sized briefing: Irish Grocery Market Share update 18 November 2024
Halloween treats and Christmas staples drive biggest sales month this year for grocers in Ireland. Emer Healy, our Business Development Director, gives an…
Decoding the ShopperBite-sized briefing: GB Grocery Market Share update 3 November 2024
Supermarket sales hit 2024 high as shoppers get ready for Christmas. Fraser McKevitt, our head of retail and consumer insight, gives an update on the UK…
Decoding the ShopperDecoding the future for beverages – the panel pt2
In July Kantar held a beverages event and as a part of that we were lucky enough to have experts from Liquid Death, Diageo and Club Soda. How do consumers find…
Decoding the ShopperDecoding the future for beverages – the panel pt1
Why should alcohol have all the fun. The beverages industry is getting a fresh look. With the widespread growth of low and no alcohol options across the…
Decoding the ShopperBite-sized briefing: GB Grocery Market Share update 08 October 2024
Grocery price inflation edges up ahead of autumn budget. Fraser McKevitt, our head of retail and consumer insight, gives an update on the UK grocery market…
Decoding the ShopperDecoding the future of seasonality
Niall Gray and Nathalie Deeley decode summer 2024. A fun filled summer full of sporting fixtures, however the weather did not want to play ball. Listen as…
Decoding the ShopperDecoding summer blues: the impact of bad weather in the UK and Ireland
Fraser McKevitt, Lesley Ann Gray and Eimear Faughnan discuss how the bad summer weather in the UK, Scotland and Ireland affected shopper behaviour. Hosted on…
Decoding the ShopperBite-sized briefing: Irish Grocery Market Share update 24 September 2024
Back to school spending boosts September grocery sales in Ireland. Emer Healy, our Business Development Director, gives an update on the Irish grocery market…
Decoding the ShopperBite-sized briefing: GB Grocery Market Share update 10 September 2024
Shopping habits shaped by budgeting and back-to-school as Britpop returns. Fraser McKevitt, our head of retail and consumer insight, gives an update on the UK…
Decoding the ShopperDecoding the future of brands in fruit and veg
The importance of fruit and veg on our dinner plates has always been a big one. However with inflation falling consumers are looking more to brands. So what…
Decoding the ShopperDecoding the future of spirits in a digital world with Degen Distillery
Sammy Verghese, Co-founder of Degen Distillery joined us at our recent beverages event. Sammy took some time to explain the Degen Distillery mission to build…
Decoding the ShopperBite-sized briefing: Irish Grocery Market Share update 19 August 2024
Irish consumers celebrate as Ireland brings home Olympic golds. Emer Healy, our Business Development Director, gives an update on the Irish grocery market…
Decoding the ShopperBite-sized briefing: GB Grocery Market Share update 13 August 2024
British grocery price inflation warms up for the first time since March 2023. Fraser McKevitt, our head of retail and consumer insight, gives an update on the…
Decoding the ShopperDecoding how to develop a new brand in an already busy energy drinks category with PerfectTed
We were lucky to meet with Levi Levenfiche, Co-founder and & Managing Director, at PerfectTed. Levi joined us at our decoding the future for beverages event in…
Decoding the ShopperDecoding the future of a disrupter brand with Liquid Death
Bina Edwards, Head of sales UK, at Liquid Death joined our panel discussion at our decoding the future for beverages event in July 2024. Bina also took some…
Decoding the ShopperDecoding the future of low and no alcohol with Diageo
Joe Gosney, Channel Director On Trade Nationals at Diageo joined us at our decoding the future for beverages event in July 2024. He took some time to talk to…
Decoding the ShopperBite-sized briefing: Irish Grocery Market Share update 22 July 2024
Irish consumers indulge in snacks and cider to enjoy a month of sport. Emer Healy, our Business Development Director, gives an update on the Irish grocery…
Decoding the ShopperBite-sized briefing: GB Grocery Market Share update 7 July 2024
Falling inflation, football and fake tan. Fraser McKevitt, our head of retail and consumer insight, gives an update on the UK grocery market share over the 12…
Decoding the ShopperBite-sized briefing: Irish Grocery Market Share update 24 June 2024
Irish grocery sales increase despite unseasonable weather. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share…
Decoding the ShopperBite-sized briefing: GB Grocery Market Share update 18 June 2024
Grocery growth slows but financial outlook brightens for shoppers. Fraser McKevitt, our head of retail and consumer insight, gives an update on the UK grocery…
Decoding the ShopperBite-sized briefing: Irish Grocery Market Share update 27 May 2024
Irish shoppers enjoy bank holiday sunshine with BBQ buys. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over…
Decoding the ShopperBite-sized briefing: GB Grocery Market Share update 21 May 2024
British grocery price inflation drops again as minds turn to the summer. Fraser McKevitt, our head of retail and consumer insight, gives an update on the UK…
Decoding the ShopperDecoding the Deposit Return Scheme (DRS) in Ireland: everything you need to know!
The Deposit Return Scheme (DRS) for aluminium cans and plastic bottles was implemented on 1 February in Ireland. Fiona Keenan, our Country Manager for Ireland…
Decoding the ShopperWinning omnichannel
The last episode in our Recalibrate, Reconnect, Reimagine: Decoding consumer spending webinar series, saw Francoise Briatte take us through Winning…
Decoding the ShopperBite-sized briefing: Irish Grocery Market Share update 29 April 2024
Irish household's benefit from supermarket deals during Easter. Emer Healy, our Business Development Director, gives an update on the Irish grocery market…
Decoding the ShopperBite-sized briefing: GB Grocery Market Share update 23 April 2024
Households save £1.3 billion on supermarket deals. Fraser McKevitt, our head of retail and consumer insight, gives an update on the UK grocery market share…
Decoding the ShopperNew Product Development 2023 - The honourable mentions
Sam Hart and Jackson Woods recently announced the top NPD for 2023 in our Recalibrate, Reconnect, Reimagine webinar series. In this episode they delve a bit…
Decoding the ShopperRecalibrate, Reconnect, Reimagine: Decoding consumer spending
2024 is a year about recalibrating, reconnecting and reimagining the retail landscape and the consumer. Here are some our highlights from our newest webinar…
Decoding the ShopperBite-sized briefing: Irish Grocery Market Share update 2 April 2024
Easter sales spring market growth. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 17…
Decoding the ShopperBite-sized briefing: GB Grocery Market Share update 26 March 2024
Easter sales spring early. Fraser McKevitt, our head of retail and consumer insight, gives an update on the UK grocery market share over the 12 weeks to 17…
Decoding the ShopperEcoEats – Nourishing the future
Food waste is now the third biggest concern for consumers. Now four years on from Covid our lifestyles, the economic pressures we feel, and challenges to be…
Decoding the ShopperApplying the foundation of TikTok's essence
In this episode, host Matt Maxwell, our business unit director, and our client managers Lydia Gould and Katie Woodward explore the rising influence of TikTok…
Decoding the ShopperBite-sized briefing: Irish Grocery Market Share update 4 March 2024
Love is in the air as Irish shoppers indulge for Valentine’s, boosting post-festive grocery sales. Emer Healy, our Business Development Director, gives an…
- Decoding the Shopper
Bite-sized briefing: GB Grocery Market Share update 27 February 2024
British grocery price inflation drops to two-year low, as shoppers prioritise savings on Valentine’s Day. Thomas Steel, our consumer insight director, gives an…
- Decoding the Shopper
Sip through seasons: unveiling liquid opportunities year-round
Hear from our Kantar experts on how to find opportunities in a market that can be very reliant on the seasons - drinks. Hosted on Acast. See acast.com/privacy…
- Decoding the Shopper
Bite-sized briefing: Irish Grocery Market Share update 6 February 2024
Post-festive dry January resolutions increase among Irish shoppers, but Veganuary falls short. Emer Healy, our Business Development Director, gives an update…
- Decoding the Shopper
Bite-sized briefing: GB Grocery Market Share update 30 January 2024.
British grocery price inflation slowdown stumbles. Fraser McKevitt, our head of retail and consumer insight, gives an update on the UK grocery market share…
- Decoding the Shopper
Behind the seams: The 3rd generation of fast fashion
Join our Kantar experts alongside Scarlet McNicol as they unpick what fast fashion looks like in 2024. How social media influences what we buy and the impact…
- Decoding the Shopper
Drumstick roll...food service evolution: Kantar meets KFC
Hywel Davies, our strategic insight director, talks to Rebecca Williamson, KFC strategy and innovation lead for digital, about the world of delivery. How KFC…
- Decoding the Shopper
Bite-sized briefing: Irish Grocery Market Share update 8 January 2024
Record-breaking December for grocery sales in Ireland as spend surpasses €1.4 billion. Emer Healy, Business Development Director, gives an update on the Irish…
- Decoding the Shopper
Bite-sized briefing: GB Grocery Market Share update 3 January 2024.
Record numbers hit the shops as supermarkets experience busiest Christmas since 2019. Fraser McKevitt, our head of retail and consumer insight, gives an update…
- Decoding the Shopper
Cost-of-Living 2.0 – Navigating the FMCG terrain in 2024
Unearth the next consumer trends in the UK & Ireland. As inflation slows down, what will it mean for spending? Will the FMCG landscape revert, persist, or…
- Decoding the Shopper
Reflecting on HFSS: one year in – What we've learned
Join Fraser McKevitt, our Head of Client Impact, and Sally Ball, our Strategic Insight Director, as they unpack England's High Fat Salt and Sugar (HFSS)…
- Decoding the Shopper
Bite-sized briefing: GB Grocery Market Share update 5 Dec
Record grocery sales predicted: stage set for bumper £13 billion Christmas. Fraser McKevitt, our head of retail and consumer insight, gives an update on the UK…
- Decoding the Shopper
Bite-sized briefing: GB Grocery Market Share update 7 Nov
UK grocery price inflation hits single digits for first time this year. Fraser McKevitt, our head of retail and consumer insight, gives an update on the UK…
- Decoding the Shopper
Bite-sized briefing: GB Grocery Market Share update 10 Oct
Grocery inflation cools again as shoppers seek value during sunny September. Thomas Steel, our Strategic Insight Director, gives an update on the UK grocery…
- Decoding the Shopper
Behind the seams: Metaverse and shopping in the virtual realm
Join our Kantar experts Mike Mackenzie, Business Unit Director, Scarlet McNicol, Client Executive, and our special guest Kelsey Savin, Director of New Media at…
- Decoding the Shopper
Brand Brinkmanship
Nadine Hatten, Senior commercial director at Kantar, explores how consumer choices have become more than just impulse to be the heartbeat of the retail…
- Decoding the Shopper
Bite-sized briefing: GB Grocery Market Share update 3 Sept
Grocery price inflation falls to lowest in a year, but financial pressures still weigh on consumers' minds. Fraser McKevitt, our Head of Retail and Consumer…