Shows / Decoding the Shopper
Decoding the Shopper
A Worldpanel by Numerator podcast where we unravel the fascinating world of shopper behaviour. Explore the insights and trends that shape consumer choices and retail strategies in the UK and Ireland.
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Episodes
- Decoding the Shopper
How Britain shops: Then, Now, Next
Britain's shopping habits have changed. And there's plenty to talk about. The traditional weekly shop is no longer the whole story. Households are evolving…
Decoding the ShopperBite-sized briefing: GB Grocery Market Share update 13 October 2026
Shoppers seek autumn staples, while grocery inflation edges up to 2.5%. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share…
Decoding the ShopperWhy Britain is becoming harder to read
Why Britain is becoming harder to read | Meet the country between the numbers Britain is changing, but the headline numbers only tell part of the story. In…
Decoding the ShopperGB Grocery Market Share Bite-sized Briefing: School Uniforms
This special episode of our GB Grocery Market Share Bite-sized Briefing takes a closer look at one of the topics from our latest update: back-to-school…
Decoding the ShopperBite-sized briefing: GB Grocery Market Share update 15 September 2026
Grocery sales rise 2.0%, but parents tighten belts on school uniform spend. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share…
Decoding the ShopperBite-sized briefing: GB Grocery Market Share update 18 August 2026
Heatwave has shoppers reaching for summer staples, while inflation slows to 2.1%. Sally Ball, our business unit director, gives an update on the UK grocery…
Decoding the ShopperThe recipe for brand growth: How Ginsters turned quality, trust and consistency into success
Convenience food has long been associated with speed. But today's shoppers expect much more. In this episode of Decoding the Shopper, host Thomas Hole is…
Decoding the ShopperBite-sized briefing: GB Grocery Market Share update 21 July 2026
World Cup and heatwave send shoppers out in force as inflation eases to 2.6%. Fraser McKevitt, our head of retail, gives an update on the UK grocery market…
Decoding the ShopperBite-sized briefing: GB Grocery Market Share update 22 June 2026
Record May temperatures drive summer spending as grocery sales rise by 2.4%. Fraser McKevitt, our head of retail, gives an update on the UK grocery market…
Decoding the ShopperBite-sized briefing: Irish Grocery Market Share update 2 June 2026
Summer categories and online growth drive Irish grocery sales despite grey May skies. Emer Healy, our Business Development Director, gives an update on the…
Decoding the ShopperBite-sized briefing: GB Grocery Market Share update 27 May 2026
Grocery inflation eases as early May grey skies dampen sales of summer essentials. Fraser McKevitt, our head of retail, gives an update on the UK grocery…
Decoding the ShopperTreats, trade-offs, and the truth about chocolate prices
Will chocolate prices finally come down? Sam Hart and Jackson Woods unpack the big question facing confectionery right now: with cocoa prices falling sharply…
Decoding the ShopperBite-sized briefing: GB Grocery Market Share update 28 April 2026
British shoppers hunt for deals amid Middle East uncertainty. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12…
Decoding the ShopperThe innovation advantage: How advantage is protected EP: 3/3
Watch podcast on YouTube: https://youtu.be/ak2by4amTbg Launches create activity. Routines decide whether it lasts. In the third article of our Innovation…
Decoding the ShopperBite-sized briefing: GB Grocery Market Share update 31 March 2026
British grocery inflation holds steady as shoppers prepare for Easter. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over…
Decoding the ShopperThe innovation advantage: How advantage can drift EP: 2/3
Watch podcast on YouTube: The innovation advantage: How advantage can drift Incrementality ranges from -40% to +40% — even when share grows. Share gain doesn’t…
Decoding the ShopperThe innovation advantage: How advantage is built EP:1/3
Watch podcast on You Tube: https://youtu.be/hn0rCMYo5YE 48% of launches reduce category spending. That’s not a typo. Nearly half of innovation doesn’t expand…
Decoding the ShopperBite-sized briefing: GB Grocery Market Share update 3 March 2026
Shoppers seek romance at home and show love for online. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks…
Decoding the ShopperThe Ghost of Christmas 2025: Retail lessons for 2026
Christmas may be over, but the real story is just beginning. In this special episode, Andrew Walker is joined by retail experts from England, Ireland and…
Decoding the ShopperBite-sized briefing: GB Grocery Market Share update 3 February 2026
New Year nutrition reset: shoppers seek balance while managing budgets. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share…
Decoding the ShopperBite-sized briefing: Irish Grocery Market Share update 12 January 2026
Irish grocery sales hit record-breaking €1.5bn in festive spending spree. Emer Healy, our Business Development Director, gives an update on the Irish grocery…
Decoding the ShopperBite-sized briefing: GB Grocery Market Share update 6 January 2026
Promotions, premium own label and no alcohol options: inside Britain’s £13.8bn Christmas grocery shop. Fraser McKevitt, our head of retail, gives an update on…
Decoding the ShopperBite-sized briefing: Irish Grocery Market Share update 15 December 2025
Shoppers push Irish grocery sales higher as Christmas demand ramps up. Emer Healy, our Business Development Director, gives an update on the Irish grocery…
Decoding the ShopperBite-sized briefing: GB Grocery Market Share update 9 December 2025
Consumers feeling the pinch but indulging in festive pick me ups. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the…
Decoding the ShopperBite-sized briefing: Irish Grocery Market Share update 17 November 2025
Irish shoppers get festive early with chocolate boxes and bargains driving grocery sales up 5.5%. Emer Healy, our Business Development Director, gives an…
Decoding the ShopperBite-sized briefing: GB Grocery Market Share update 11 November 2025
Grocery price rises slow as retailers roll out festive deals. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12…
- Decoding the Shopper
Growth unlocked - strategies and levers to win shoppers and drive loyalty
In this special live episode, recorded at the Alex Hotel, Dublin, Fiona Keenan (Country Lead, Worldpanel by Numerator Ireland) sits down with Melissa Moore -…
Decoding the ShopperBite-sized briefing: Irish Grocery Market Share update 20 October 2025
Irish shoppers spend an additional €67.6m on groceries as golden shopping period approaches. Emer Healy, our Business Development Director, gives an update on…
Decoding the ShopperBite-sized briefing: GB Grocery Market Share update 14 October 2025
Shoppers struggle to juggle cost, sustainability and health. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12…
- Decoding the Shopper
Top 10 NPDs: Exploring the regional impact on innovation and shopper choice
How does where you live shape what you buy? And how do local brands break through to national success? In this episode of Decoding the Shopper, our experts…
Decoding the ShopperBite-sized briefing: Irish Grocery Market Share update 22 September 2025
Back-to-school shopping shapes Irish spending as lunchbox staples return to shoppers’ baskets. Emer Healy, our Business Development Director, gives an update…
Decoding the ShopperBite-sized briefing: GB Grocery Market Share update 16 September 2025
Consumers seek value as Britain heads back to school. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to…
Decoding the ShopperBite-sized briefing: Irish Grocery Market Share update 25 August 2025
Irish consumers enjoy a summer of racing, concerts and festivals to boost alcohol sales by €7.2m. Emer Healy, our Business Development Director, gives an…
Decoding the ShopperBite-sized briefing: GB Grocery Market Share update 19 August 2025
Brands bounce back as consumers swap meals out for little treats at home. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share…
Decoding the ShopperBite-sized briefing: Irish Grocery Market Share update 28 July 2025
Despite erratic summer weather, Irish shoppers spend an additional €57m on groceries. Emer Healy, our Business Development Director, gives an update on the…
Decoding the ShopperBite-sized briefing: GB Grocery Market Share update 21 July 2025
Annual grocery bills could jump by £275. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 13 July 2025…
Decoding the ShopperBite-sized briefing: Irish Grocery Market Share update 30 June 2025
Early Summer spending boosts Irish grocery market by an extra €29 million. Emer Healy, our Business Development Director, gives an update on the Irish grocery…
Decoding the ShopperBite-sized briefing: GB Grocery Market Share update 24 June 2025
Consumers shopping little and often as temperatures and prices rise. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over…
Decoding the ShopperBite-sized briefing: Irish Grocery Market Share update 03 June 2025
Warmer weather in May encourages Irish shoppers to spend an extra €73m on groceries. Emer Healy, our Business Development Director, gives an update on the…
Decoding the ShopperBite-sized briefing: GB Grocery Market Share update 28 May 2025
Health, heat and higher prices shape grocery spend. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 18…
Decoding the ShopperFeeding Insight: How M&S blends quality, value, and analytics
In this episode, Paul Fraser, Director of Advanced Analytics at Worldpanel UK, sits down with Andy Hill, Head of Insights, Loyalty, and Masterbrand at Marks &…
Decoding the ShopperBite-sized briefing: Irish Grocery Market Share update 06 May 2025
Easter eggs tempt Irish shoppers with an extra €15.2m spent on seasonal confectionery. Emer Healy, our Business Development Director, gives an update on the…
Decoding the ShopperBite-sized briefing: GB Grocery Market Share update 29 April 2025
Easter sales climb as shoppers hunt for value. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 20…
Decoding the ShopperBite-sized briefing: Irish Grocery Market Share update 07 April 2025
Rising prices and late Easter hits spending with slowest market growth rate since 2022. Emer Healy, our Business Development Director, gives an update on the…
Decoding the ShopperBite-sized briefing: GB Grocery Market Share update 1 April 2025
All eyes on price as promotions ramp up. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 23 March…
Decoding the ShopperBite-sized briefing: Irish Grocery Market Share update 10 March 2025
Ireland’s shoppers share the love to drive grocery sales, but pandemic behaviours remain five years later. Emer Healy, our Business Development Director, gives…
Decoding the ShopperBite-sized briefing: GB Grocery Market Share update 4 March 2025
Simpler meals, loyalty schemes and online sales: how shopping habits have shifted since Covid. Sally Ball, our head of retail, gives an update on the UK…
Decoding the ShopperThe protein boom
Protein is the hottest trend in the dairy aisle, but why has demand skyrocketed in recent years? In this episode, Thomas Hole and Michael Mackenzie from Kantar…
Decoding the ShopperThe Future of Food and Health: Gut Microbiomes, GLP-1 Agonists, and Beyond
Join host Jon Firth as he delves into the evolving world of food, health, and consumer behavior with expert guest Chantel. In this forward-looking episode…
Decoding the ShopperMaking Healthy Choices Stick: Insights for Brands and Consumers
In this episode, Jon chats with Laurie about the challenges of sustaining health-focused habits and what brands can learn from consumers’ New Year resolutions…
Decoding the ShopperNavigating Health Trends in Consumer Choices
In today's episode, Rich Allen joins us to explore the growing awareness of health-conscious choices and the challenges consumers face in acting on their…
Decoding the ShopperDecoding the Shopper: Healthy Futures
Join host Mike Mackenzie from Kantar as he explores the complex intersection of consumer behavior, health, and sustainability. In this episode, recorded at the…
Decoding the ShopperDecoding the Shopper: Healthy Futures – Snacks
Join host Paul Fraser, Advanced Analytics Director at Kantar Worldpanel, as he explores insights from the Healthier Futures Forum in London, featuring Max…
Decoding the ShopperBite-sized briefing: Irish Grocery Market Share update 10 February 2025
Irish grocery sales up 6.5% as Irish shoppers seek out New Year discounts. Emer Healy, our Business Development Director, gives an update on the Irish grocery…
Decoding the ShopperBite-sized briefing: GB Grocery Market Share update 4 February 2025
Healthier choices drive supermarket spending as new year gets underway. Fraser McKevitt, our head of retail and consumer insight, gives an update on the UK…
Decoding the ShopperBehind the Seams: The Second-Hand Market
Join Kantar experts Scarlet McNicol and Olivia Kelly as they engage in an insightful conversation about the second-hand market with special guest Jade…
Decoding the ShopperBite-sized briefing: Irish Grocery Market Share update 13 January 2025
Irish grocery sales hit €1.4 billion over record-breaking festive trading period. Emer Healy, our Business Development Director, gives an update on the Irish…
Decoding the ShopperBite-sized briefing: GB Grocery Market Share update 7 January 2025
Household spending reaches new high as shoppers splash out on premium lines and festive fizz. Fraser McKevitt, our head of retail and consumer insight, gives…
- Decoding the Shopper
Bite-sized briefing: Irish Grocery Market Share update 16 December 2024
Irish grocery sales hit €1.24 billion as shoppers stock up early for Christmas. Emer Healy, our Business Development Director, gives an update on the Irish…
Decoding the ShopperBite-sized briefing: GB Grocery Market Share update 10 December 2024
Premium lines jump as British shoppers stock up for Christmas. Fraser McKevitt, our head of retail and consumer insight, gives an update on the UK grocery…