Shows / LeadingLane Podcast
LeadingLane Podcast
Welcome to LeadingLane, the go-to podcast for aspiring and seasoned real estate professionals! Hosted by Steven L. Burch and Ashley Fredrick, two seasoned brokers with a flair for the industry, this show delves into the core of what makes real estate tick. Each episode is a journey through essential topics like mastering time management, unraveling the complexities of real estate finances, and sharing authentic experiences from the field. Get valuable tips and tricks, whether you're a newbie or…
Episodes
LeadingLane PodcastThe Difference Is in the Details: Small Touches That Win Clients for Life | LeadingLane Podcast | Ep 134
Steven and Ashley dig into the episode's thesis: the difference is in the details. They cover why blanket market takes ("it's PCS season," "the market's slow")…
LeadingLane PodcastThe 90-Day Sprint: How Ashley Keeps Her Team Winning in Any Market | LeadingLane Podcast | Ep 133
Steven turns the mic on Ashley to break down the 90-day "sprint" (and its "summer surge" sequel) she runs with her team. Instead of a single annual goal that…
LeadingLane PodcastFollow-Up or Follow-Through? The Habit That Actually Closes Deals | LeadingLane Podcast | Ep 132
Steven and Ashley get real about the least glamorous — and most profitable — habit in real estate: follow-up. They unpack the difference between follow-up and…
LeadingLane PodcastAI as Your Real Estate Co-Pilot: Claude, ChatGPT & the Human Touch | LeadingLane Podcast | Ep 131
Steven and Ashley break down how they actually use AI day-to-day in real estate — from Claude's "record a skill" feature and an AI phone receptionist to…
LeadingLane PodcastThe Other Side of the Fence | LeadingLane Podcast | Ep 130
In this episode, Ashley takes us along on her search for a second home in Arizona—this time as the buyer instead of the agent. We share what we discovered…
LeadingLane PodcastStop Chasing Shiny Objects: The Priority That Actually Grows Your Business | LeadingLane Podcast | Ep 129
In this episode, we get back to basics and talk about the one thing that actually grows a real estate business: making people your priority. We break down why…
LeadingLane PodcastBuy Back Your Time: The Simple Systems That Free Up Your Day | LeadingLane Podcast | Ep 128
In this episode, we dig into Buy Back Your Time and why reclaiming your hours doesn't take a massive overhaul — just smart, simple shifts. We share how…
LeadingLane PodcastDo You Really "Own" Your Past Clients? | LeadingLane Podcast | Ep 127
In this episode, we dig into one of the trickiest situations in real estate: what to do when a client chooses you over another agent — sometimes one in your…
LeadingLane PodcastWhy Discipline Beats Motivation Every Time (And What to Do Instead) | LeadingLane Podcast | Ep 126
In this episode, we dig into one of the most misunderstood topics in personal and professional growth — the difference between motivation and discipline. We…
LeadingLane PodcastStop Kicking the Can: How to Beat Procrastination for Good | LeadingLane Podcast | Ep 125
In this episode, we dig into why procrastination quietly costs us more than we realize—lost deals, strained trust, and unnecessary stress. We get honest about…
LeadingLane PodcastWhy Being a "Stickler" Protects Your Entire Business | LeadingLane Podcast | Ep 124
In this episode, we dig into why we're such "sticklers" for compliance — and why the small details that feel like "no big deal" in the moment are often what…
LeadingLane PodcastEXP Just Acquired NextHome — Here's What It Actually Means for Agents | LeadingLane Podcast | Ep 123
In this episode, we break down the EXP acquisition of NextHome and what it really means for agents, brokers, and the future of the industry. We talk honestly…
LeadingLane PodcastThe Hidden Cost of Waiting in Real Estate | LeadingLane Podcast | Ep 122
In this episode, we dig into the hidden cost of waiting in real estate — the deals, opportunities, and dream homes that quietly slip away while buyers and…
LeadingLane PodcastStop Leaving Referrals on the Closing Table | LeadingLane Podcast | Ep 121
In this episode, we tackle the referral conversation most agents avoid — and why waiting until the closing table is already too late. We unpack the fear of…
LeadingLane PodcastWhen Tragedy Strikes a Transaction: Lessons from an Unexpected Loss | LeadingLane Podcast | Ep 120
In this episode, we sit down to unpack a transaction that took an unexpected turn when a seller passed away mid-contract — and the remarkable kindness that…
LeadingLane PodcastWhat Every Realtor Needs to Know About RPAC (And Why It Matters) | LeadingLane Podcast | Ep 119
In this episode, we break down what RPAC really is and why it matters to every realtor's bottom line. We share the bill that almost taxed our commission…
LeadingLane PodcastWhy You're Already More Successful Than You Think | LeadingLane Podcast | Ep 118
In this episode, we tackle the uncomfortable truth that most of us can't say "I'm successful" out loud — and we dig into why. We explore how childhood beliefs…
LeadingLane PodcastRelationships Still Close Deals — Content Just Opens the Door | LeadingLane Podcast | Ep 117
In this episode, we tackle the content creation struggle that so many agents face — the decision fatigue after conferences, the fear of coming off as salesy…
LeadingLane PodcastHow to Actually Get Your Money's Worth at a Real Estate Conference | LeadingLane Podcast | Ep 116
In this episode, we break down everything you need to know to get the most out of a real estate conference — especially if it's your first one. We talk about…
LeadingLane PodcastOpen Houses Don't Sell Houses — They Build Your Business | LeadingLane Podcast | Ep 115
In this episode, we break down everything real estate agents need to know about making open houses actually work. We share our best tactics — from…
LeadingLane PodcastWhy Being Late Is Costing You More Than You Think | LeadingLane Podcast | Ep 114
In this episode, we dive into one of those "small" habits that actually has a massive impact on your career and relationships — being on time. We talk through…
LeadingLane PodcastWhy Your Energy Is a Bank Account (And How to Stop Overdrawing) | LeadingLane Podcast | Ep 113
In this episode, we get honest about what happens when we pull away from the people who matter most. We talk about treating your energy like a bank account —…
LeadingLane PodcastWhat to Do (and What to Stop Doing) When Your Listing Won't Sell | LeadingLane Podcast | Ep 112
In this episode, we tackle one of the most frustrating challenges in real estate—stale listings that just won't move. We break down what agents should actually…
LeadingLane PodcastBuilding Wealth, Setting Boundaries, and Dancing Through Life with Leon Nasar | LeadingLane Podcast | Ep 111
In this episode, we sit down with our friend Leon Nasar—broker, developer, and one of the most straightforward leaders in the business. We dig into what it…
LeadingLane PodcastFrom Frozen Lockboxes to Tech Entrepreneur: Stephanie Jones on Thriving in Any Market | LeadingLane Podcast | Ep 110
In this episode, we sit down with Stephanie Jones, a 33-year real estate veteran and co-owner of NextHome Superior Living in Michigan's Upper Peninsula. We…
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Why the Biggest Real Estate Merger Won't Change What Actually Matters | LeadingLane Podcast | Ep 109
In this episode, we break down the Compass and Anywhere merger and what it really means for agents on the ground. We discuss why chasing headlines about big…
LeadingLane PodcastYou Don't Have a Lead Problem—You Have a Conversation Problem | LeadingLane Podcast | Ep 108
We've all been there—watching "Potential Spam" flash across our screens and hitting decline without a second thought. In this episode, we share how answering…
LeadingLane PodcastHow to Get ChatGPT to Recommend You as a Realtor | LeadingLane Podcast | Ep 107
In this episode, we break down exactly how one of Ashley's clients started showing up as a ChatGPT recommendation—and landed a listing appointment because of…
LeadingLane PodcastNice Leaders Get Walked On. Kind Leaders Build Trust. | LeadingLane Podcast | Ep 106
In this episode, we explore the key difference between being a nice leader and being a kind leader—and why it matters more than you think. We discuss how…
LeadingLane PodcastFire Horse Energy: How to Stop Playing Small and Start Leading Your Life | LeadingLane Podcast | Ep 105
In this episode, we explore what the Year of the Snake taught us about shedding old habits, relationships, and patterns that no longer serve our growth. We…
LeadingLane PodcastHow to Build a Rental Portfolio One Property at a Time | LeadingLane Podcast | Ep 104
In this episode, we sit down with Ashley to explore how she built a thriving furnished apartment business by serving traveling nurses in her medical community…
LeadingLane PodcastWhen ChatGPT Becomes Your Client's Real Estate Attorney | LeadingLane Podcast | Ep 103
We dive into the growing trend of clients using ChatGPT to make real estate decisions—and why it's becoming a compliance nightmare. We share real stories of…
LeadingLane PodcastAre You the Weather? How Leaders Set the Tone | LeadingLane Podcast | Ep 102
In this episode, we dive into how to handle negativity and criticism—whether it's from competitors, keyboard warriors, or even well-meaning colleagues. We talk…
LeadingLane PodcastWhy Your Business Needs a "Hit by a Bus" Plan | LeadingLane Podcast | Ep 101
In this episode, we get real about what happens when life forces you to step away from your business—and why that's actually a good thing. We share how setting…
LeadingLane PodcastFrom Joking About a Podcast to 100 Episodes: Our Two-Year Journey | LeadingLane Podcast | Ep 100
We're celebrating our 100th episode and reflecting on nearly two years of showing up every week. We share how our mindset shifted from chasing likes to…
LeadingLane PodcastAre You the Fish That Doesn't Know It's Drowning? | LeadingLane Podcast | Ep 99
In this episode, we explore the uncomfortable truth that we're often the last ones to realize we're stuck in our own limiting patterns—just like fish are the…
LeadingLane PodcastThe 50-Year Mortgage: Quick Fix or Long-Term Trap? | LeadingLane Podcast | Ep 98
We dive into the hot topic of 50-year mortgages and whether they're truly the solution to housing affordability. We explore the equity concerns, compare them…
LeadingLane PodcastHow to Stay Connected Without the Sales Pitch: Real Relationships That Refer | LeadingLane Podcast | Ep 97
In this episode, we talk about what it really means to stay in touch with your people—and why it's more than just automation and email campaigns. We explore…
LeadingLane PodcastThe Funniest (and Most Embarrassing) Moments from Real Estate Showings | LeadingLane Podcast | Ep 96
In this episode, we share some of the funniest and most unexpected moments we've experienced while showing properties. From clients taking tumbles to…
LeadingLane PodcastInspection Negotiations: Why Being Brutally Honest Saves Deals | LeadingLane Podcast | Ep 95
We're tackling one of the hottest pain points in today's real estate market: inspection negotiations that are causing deals to fall apart. We dive into why…
LeadingLane PodcastWhy Most People Freeze in Q4 | LeadingLane Podcast | Ep 94
We dive into Ashley's recent Small Business of the Year award for Next Home Hub City and what that recognition really means after five and a half years of…
LeadingLane PodcastReal Estate Doesn't Have to Be 24/7: Setting Boundaries Without Losing Business | LeadingLane Podcast | Ep 93
We're coming off vacation and diving into a topic that hits home: real estate is a 24/7 career, but that doesn't mean you need to be. In this episode, we talk…
LeadingLane PodcastStop Ignoring Opportunity: Why That "Spam" Call Could Be Your Next Deal | LeadingLane Podcast | Ep 92
In this episode, we challenge the automatic assumption that WhatsApp leads are spam. We share a recent success story where what appeared to be a typical spam…
LeadingLane PodcastBuilding Your Contractor Network: The Secret to Seamless Transactions | LeadingLane Podcast | Ep 91
In this episode, we dive deep into the inspection and repair process, focusing on why agents should never do repair work themselves. We discuss the importance…
LeadingLane PodcastFinding Your Voice Without Losing Your Business | LeadingLane Podcast | Ep 90
In this episode, we tackle one of the biggest challenges facing real estate professionals today: navigating the social media landscape. We discuss how to find…
LeadingLane PodcastSeptember Safety Check: Are You Protecting Yourself as a Realtor? | LeadingLane Podcast | Ep 89
We dive deep into Realtor Safety Awareness Month, sharing the safety protocols we've learned the hard way and the ones we should all be using. From verifying…
LeadingLane PodcastFlip the Script: Why Winter Could Be Your Best Time to List | Leading Lane Podcast | Ep 88
In this episode, we challenge the conventional wisdom that winter is the worst time to list your home. We explore how reduced competition during winter months…
LeadingLane PodcastHome Inspection Tips Every Real Estate Agent Needs to Know | LeadingLane Podcast | Ep 87
We dive deep into how the real estate market is shifting away from the "no contingencies" frenzy and why pre-inspections are becoming essential again. We share…
LeadingLane PodcastFrom Caterpillar to Butterfly: Opinions, Burnout & Growing Through Change | LeadingLane Podcast | Ep 86
In this episode, we tackle the reality that everyone has an opinion about how we work, live, and conduct business. We discuss how to build thick skin over…
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Cutting Through the Fluff | LeadingLane Podcast | Ep 85
In this episode, we explore how cutting through the fluff and having direct, honest conversations leads to better outcomes in real estate. We discuss why…
LeadingLane PodcastLeadership When Everything Feels Like a Sh!t Show | LeadingLane Podcast | Ep 84
In this episode, we dive deep into how leadership energy flows downhill, especially when the real estate market feels chaotic. We share real examples of…
LeadingLane PodcastThe Hot Potato Strategy: How Smart Agents Turn Rejections Into Closings | LeadingLane Podcast | Ep 83
In this episode, we dive deep into why you should never let a transaction die in your hands, even when faced with lowball offers or difficult negotiations. We…
LeadingLane PodcastIf You Could Build Your Dream Home, What Would You Add? | LeadingLane Podcast | Ep 82
In this week’s episode, we take a break from the norm and have some fun dreaming big. We talk about our dream homes—unnecessary but awesome features…
LeadingLane PodcastThe Zero Out Protocol: A New Standard for Accountability | LeadingLane Podcast | Ep 81
In this episode, we break down the “zero out” protocol—a mindset shift around emails, texts, and daily priorities. We explore how structure can protect your…
LeadingLane PodcastThe Anti-Salesy Newsletter That Builds Loyalty | LeadingLane Podcast | Ep 80
In this episode, we dive into why most newsletters fall flat—and how Ashley flips the script. We talk about building real connection through consistent…
LeadingLane PodcastHGTV, Small Town Growth, and Big Vision with Ben Argall | LeadingLane Podcast | Ep 79
In this episode, we sit down with our friend and HGTV-featured broker, Ben Argall, to dive into his creative journey from young artist to real estate…
LeadingLane PodcastThe Spiral of Silence | LeadingLane Podcast | Ep 78
In this episode, we get real about the stories we tell ourselves and how easily they spiral into misunderstandings and resentment. We talk about the fear of…
LeadingLane PodcastLeader or Lifeline? | LeadingLane Podcast | Ep 77
In this episode, we dive deep into the question: Are you leading, or are you just being the lifeline? We talk about how decision fatigue impacts leadership…
LeadingLane PodcastBlunt But Kind | LeadingLane Podcast | Ep 76
In this episode, we’re talking about what it means to be blunt—and why that’s not a bad thing. We explore how direct, honest communication saves time, clears…
LeadingLane PodcastSlump to System: Back-to-Basics Blueprint | LeadingLane Podcast | Ep 75
In this episode, we talk about what to do when your real estate business feels stuck and the leads stop coming in. We walk through simple, free ways to get…