The Difference Is in the Details: Small Touches That Win Clients for Life | LeadingLane Podcast | Ep 134
Steven and Ashley dig into the episode's thesis: the difference is in the details. They cover why blanket market takes ("it's PCS season," "the market's slow") are usually excuses that dodge ownership, why your market is really a story of price points and neighborhoods, and — most of all — how the tiny, non-transactional touches are what make clients remember you for life. From a booklet at closing and actually showing up to the inspection, to a pregnant buyer's Ruffles chips in the closing basket, the "pepper lady" pop-by, and a pumpkin-chocolate-chip-cookie mailer, they make the case that…
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