Shows / Marketing School - Digital Marketing and Online Marketing Tips
Marketing School - Digital Marketing and Online Marketing Tips
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find…
Episodes
Marketing School - Digital Marketing and Online Marketing TipsWhat Does Speaking at Conferences Really Do for You? And Why Quora Is Back in a Big Way
In episode #2667, we discuss the benefits of speaking at conferences and the impact it can have on personal branding, social content, business opportunities…
Marketing School - Digital Marketing and Online Marketing TipsThe Newspaper Industry Saw $40B in Annual Revenue Evaporate, Creator Economy Predictions for 2024, There Is Going to Be a Rude Awakening for Influencers This Year
In episode #2666, we delve into the decline of the newspaper industry and the ascent of digital content. We analyze the staggering drop in newspaper…
Marketing School - Digital Marketing and Online Marketing TipsRemoving Google Analytics Results in a 47% Page Speed Increase?, AI Prompts to Improve Your SEO Rankings, Google Cutting 30k Jobs, and Creative Ways to Grow a Podcast (Without Experience!)
In episode #2665, we discuss the impact of removing Google Analytics on page speed and search engine rankings. Eric shares a tweet from his friend Eric van…
Marketing School - Digital Marketing and Online Marketing TipsHow Much People Spend on Creative, AI Ads vs. Human Ads: Stop Wasting Money on Getting New Customers and the 19 Marketing Channels for 2024
In episode #2664, we discuss the importance of investing in creativity and the need to shift focus from customer acquisition to customer retention. We share…
Marketing School - Digital Marketing and Online Marketing TipsNew York Times' Sneaky $100M Side Business, How a 110-year-old company grew its sales from $73 to $750 million, and How CEOs Can Ruin Your Business
In episode #2663, we discuss how the newspaper's acquisition of Wirecutter transformed the affiliate site, resulting in the generation of millions in revenue…
Marketing School - Digital Marketing and Online Marketing TipsHow Anxiety Almost Ruined My American Dream | Jimmy Zhang
Jimmy Zhang opens up about his journey of overcoming anxiety and addiction to become a successful content creator with 1.5 million subscribers. He discusses…
Marketing School - Digital Marketing and Online Marketing TipsNew Data: Content That Will Perform the Best on Social Media in 2024, 5 Types of AI Content That Converts, and How AI Is Impacting SaaS Companies
In episode #2662, we discuss the latest data on the types of content that perform best on social media in 2024. We analyze the engagement rates of various…
Marketing School - Digital Marketing and Online Marketing TipsElon Musk Retweeted Neil, Best Social Media for Ad Spend, The Secret to Organic Content, and Why Virality Doesn't Matter
In episode #2661, we discuss the impact of social media on marketing strategies and the importance of focusing on quality over quantity when it comes to…
Marketing School - Digital Marketing and Online Marketing TipsUnorthodox Marketing Tactics for 2024, How to Grow Your Followers in 2024, What Kind of Keywords Should You Really Be Targeting with Your SEO?
In episode #2660, we explore unorthodox marketing tactics for 2024, sharing insights and examples of unique strategies that can help businesses stand out and…
Marketing School - Digital Marketing and Online Marketing TipsAre Newsletters a Good Business? Should You Do Polarizing Marketing? Why It's Helpful to Hang Out with People You Don't Align With, Apple's Effective Pricing Strategy
In episode #2659, we discuss the viability of newsletters as a business model and analyze the success of popular newsletters like The Hustle and Morning Brew…
Marketing School - Digital Marketing and Online Marketing TipsYour Personal Brand is Boring | Chris Do
Chris Do and Eric Siu discuss the power of personal branding and the effectiveness of masterminds as a business model. Chris emphasizes authenticity and…
Marketing School - Digital Marketing and Online Marketing TipsMarketing School 2023 Retrospective: Lessons Learned, Why You Should Copy Your Competition
In episode #2658, we reflect on the lessons we've learned from our podcast and the world of business in 2023. We discuss the benefits of joining a podcast…
Marketing School - Digital Marketing and Online Marketing TipsNYT Sues OpenAI and Microsoft for Billions, The Quickest Way to Get More Traffic Using AI, The Best Marketing Strategies for Solopreneurs
In episode #2657, We discuss the recent lawsuit filed by the New York Times against OpenAI and Microsoft, delving into the lawsuit's details. It alleges that…
Marketing School - Digital Marketing and Online Marketing TipsWhy Machine Learning Sucks for Predicting Ad Success & What Big Media Layoffs Mean for Marketing
In episode #2656, we discuss a paper that reveals the limitations of sophisticated ad engagement propensity scoring techniques. Emphasizing the importance of…
Marketing School - Digital Marketing and Online Marketing TipsAre Google Ads Still Worth It?, AI for Paid Ads, and Paying for Coaches Doesn't Make Sense (Reactions)
In episode #2655, we discuss the effectiveness of Google Ads and the value of business coaches. We break down the data on Google Ads, including click-through…
Marketing School - Digital Marketing and Online Marketing TipsThe Exclusive Credit Card Made for Creators | Eric Wei
Eric Wei, co-founder of Karat, discusses the challenges that creators face in the financial ecosystem and how Karat aims to provide financial services tailored…
Marketing School - Digital Marketing and Online Marketing TipsYear in Review: Marketing Breakthroughs and Lessons (Experiments)
In episode #2654, we delve into our marketing breakthroughs and lessons learned from the past year. We emphasize the crucial role of programmatic SEO and the…
Marketing School - Digital Marketing and Online Marketing TipsWhat Ranking #1 on Google REALLY means (the unseen benefits of SEO) (Marketing 101)
In episode #2653, we delve into a strategic approach to guide customers past other products and stimulate impulse purchases. Emphasizing the significance of…
Marketing School - Digital Marketing and Online Marketing TipsSecret Marketing Statistics To Arm You for 2024 (Millions of Data Points) (Trends)
In episode #2652, we delve into the evolving landscape of organic social media reach. Analyzing data from 15,000 social media profiles over the past three…
Marketing School - Digital Marketing and Online Marketing TipsTHIS might disrupt the $2.2B SEO industry completely (Generative Engine Optimization) (AI Corner)
In episode #2651, we discuss the concept of Generative Engine Optimization (GEO) and its potential impact on the future of SEO. We explore a 19-page document…
Marketing School - Digital Marketing and Online Marketing TipsCutting Interest Rates in 2024, How the 'All-In' Podcast Dominated Silicon Valley, The Risks of Becoming a Full-time Creator (Reactions Dec 2023 Week 3)
In episode #2650, we share our thoughts on the impact of interest rates on the economy and marketing, the growth of the "All In" podcast, and its potential as…
Marketing School - Digital Marketing and Online Marketing TipsWikipedia's SEO Strategy, 2024 Marketing Predictions, Iman Ghadzi's Secret to 100M Views, and If Blogging Is Still Worth It (Marketing 101 Dec 2023 Week 3)
In episode #2649, we explore why Wikipedia consistently ranks at the top of Google, the effectiveness of Google paid ads, and the rise of identity layering in…
Marketing School - Digital Marketing and Online Marketing TipsAirBnb and Olipop Ditching Paid Ads, Logan Paul's New Influencer Strategy, Parasite SEO, and the Decline of Digital Marketing (Trends Dec 2023 Week 3)
In episode #2648, we delve into the most recent marketing trends. We spotlight the achievements of companies like Airbnb and Ollipop, which have pivoted from…
Marketing School - Digital Marketing and Online Marketing TipsOur New Podcast Format, Creator-Founders on the Rise, The Ideal Hook Length, and Social Media Repurposing (Experiments Dec 2023 Week 3)
In episode #2647, We delve into our new podcast format and outline our plans to occasionally feature guests in longer episodes. Additionally, we explore…
Marketing School - Digital Marketing and Online Marketing TipsWill Google's SGE AI Ruin Web Traffic?, Elon Musk's AI Chatbot Grok, and The Dangers of Too Many AI Tools (AI Corner Dec 2023 Week 3)
In episode #2646, We delve into the impact of Google's AI search tool on news publishers, underscoring the importance for publishers to diversify their traffic…
Marketing School - Digital Marketing and Online Marketing TipsDangers of AI Content, The Death of Agencies, Best-kept SEO Secret, and The North Face's Genius Marketing Move (Reactions Dec 2023 Week 2)
In episode #2645, We discuss various topics related to marketing and technology, including our reaction to a tweet about the risks of using AI-generated…
Marketing School - Digital Marketing and Online Marketing TipsThe Truth about Long-form Articles, Personal vs Corporate Brand, The 'Brandformance' Strategy, and De-anonymizing Web Traffic (Marketing 101 Dec 2023 Week 2)
In episode #2644, We discuss the effectiveness of long-form content in generating backlinks. Additionally, we explore the concept of 'brandformance,' where…
Marketing School - Digital Marketing and Online Marketing TipsYou're Using the Wrong Social Network, Facebook Lead Ads, and The New Google SEO Trend (Trends Dec 2023 Week 2)
In episode #2643, We discuss the latest trends in digital marketing, including the best social media platforms for advertising, where Facebook and YouTube lead…
Marketing School - Digital Marketing and Online Marketing TipsAI Assisted Content, Marketing Coaches, Twitter First Approach, LinkedIn Growth Strategy (Experiments Dec 2023 Week 2)
In episode #2642, We discuss their recent experiments and findings in this episode, sharing their success with posting on social media platforms based on…
Marketing School - Digital Marketing and Online Marketing TipsWhat Vivan Tu is Doing to Make $25 Million in 10 years
Vivian Tu, also known as "your rich BFF," shares her insights on personal finance and wealth-building. She emphasizes the importance of focusing on increasing…
Marketing School - Digital Marketing and Online Marketing TipsGemini implications, Bard vs ChatGPT, SI AI Scandal (AI Corner Dec 2023 Week 2)
In episode #2641, We delve into the latest advancements in AI, focusing on the release of Gemini, a robust AI model surpassing even GPT-4, equipped to analyze…
Marketing School - Digital Marketing and Online Marketing TipsHow To Get Massive Reach on LinkedIn in 2024
In episode #2640, We discuss strategies for achieving massive reach on LinkedIn in 2024. We highlight the effectiveness of long-form text posts, which tend to…
Marketing School - Digital Marketing and Online Marketing Tips$3.4B Thrasio Goes Bankrupt - What You Can Learn
In episode #2639, We discuss the recent bankruptcy of Thrasio, a $3.4 billion aggregator that acquired Amazon businesses. We talk about the risks of relying…
Marketing School - Digital Marketing and Online Marketing TipsPerformance marketing is NOT an investment. THIS is.
In episode #2638, We discuss the concept of performance marketing and whether it should be considered an investment. We reference a podcast with Airbnb CEO…
Marketing School - Digital Marketing and Online Marketing TipsThis Is The Largest Opportunity & Biggest Miss When It Comes To Leads
In episode #2637, We discuss the importance of smart prioritization and warm leads in sales development. We emphasize the need for sales representatives to be…
Marketing School - Digital Marketing and Online Marketing TipsHow Google and Meta Are Using AI To Make Ads Easier For You
In episode #2636, We discuss how Google and Meta are using AI to make advertising easier and more effective. We highlight features such as Performance Max and…
Marketing School - Digital Marketing and Online Marketing TipsHow Mark Moss Made $1M in 20 days Without Paid Ads
Mark Moss discusses his journey as a content creator and the success he has achieved on YouTube. He shares his strategies for creating engaging content…
Marketing School - Digital Marketing and Online Marketing TipsHow We're Changing Up Marketing School in 2024
In episode #2635, We discuss the evolution of our podcast, Marketing School, and why we are planning to change its format in 2024. We started with short daily…
Marketing School - Digital Marketing and Online Marketing TipsReddit Goes From 69M Visits/Mo To 200M Visits/Mo
In episode #2634, We discuss how Reddit's organic traffic increased from 69 million to 200 million visits per month. They attribute this growth to Reddit's…
Marketing School - Digital Marketing and Online Marketing TipsSteven Bartlett's Insane YouTube Process (Millions of Views Per Video)
In episode #2633, We explore Stephen Bartlett's YouTube process, where he consistently generates millions of views per video. Our analysis centers on…
Marketing School - Digital Marketing and Online Marketing TipsWhy You Don't Have an Audience
In episode #2632, We discuss why many people struggle to build an audience and offer tips on overcoming this challenge. We emphasize the importance of creating…
Marketing School - Digital Marketing and Online Marketing TipsThis YouTuber Grew to 2.3M Subs in 1 Year (The Formula for Sam Sulek)
In episode #2631, We discuss the unconventional success of YouTuber Sam Sulek, who gained 2.31 million subscribers in just one year. Despite defying…
Marketing School - Digital Marketing and Online Marketing TipsWhat's Old in Marketing Is New Again, and What's New Is Old
In episode #2630, We discuss the concept of "what's old is new again" in marketing. We highlight the importance of considering industry-specific strategies and…
Marketing School - Digital Marketing and Online Marketing TipsHow to Deal with Ad Fatigue
In episode #2629, We discuss how to deal with ad fatigue in the ever-evolving world of marketing. We define ad fatigue as the decline in performance due to…
Marketing School - Digital Marketing and Online Marketing TipsWhy Neil & Eric Are Going Harder on Written Content Now
In episode #2628, We discuss why we are focusing more on written content and how it helps us create other types of content. We've found that creating written…
Marketing School - Digital Marketing and Online Marketing TipsThe TikTokification of Everything
In episode #2627, We discuss the 'Tiktokification' of social media platforms, where various platforms are adopting features similar to TikTok to capitalize on…
Marketing School - Digital Marketing and Online Marketing TipsThe Creativity Faucet Concept (This Will 10x Your Content)
In episode #2626, We discuss the concept of the creativity faucet and how it can help overcome writer's block and generate better content. We suggest using…
Marketing School - Digital Marketing and Online Marketing TipsAudience TAM vs Revenue TAM
In episode #2625, We discuss the difference between audience TAM (Total Addressable Market) and revenue TAM. We explain that venture capitalists often look at…
Marketing School - Digital Marketing and Online Marketing TipsThe Anatomy of New York Times' Revenue
In episode #2624, We discuss the breakdown of the New York Times' revenue. We highlight the significant role of affiliate marketing in generating income for…
Marketing School - Digital Marketing and Online Marketing TipsThese New OpenAI Developments Will Change Marketing Forever
In episode #2623, We discuss recent developments from OpenAI that will revolutionize marketing. OpenAI now allows us to create our own GPT without coding…
Marketing School - Digital Marketing and Online Marketing TipsDark Social's False Attribution to 'Direct' Traffic
In episode #2622, We discuss the challenges of accurately tracking web traffic in the age of dark social. We highlight the misclassification of social referral…
Marketing School - Digital Marketing and Online Marketing TipsWhy Millionaires & Billionaires are Becoming Content Creators
In episode #2621, We explore the strategies of successful content creators, drawing inspiration from figures like Chamath Palihapitiya and Andrew Wilkinson…
Marketing School - Digital Marketing and Online Marketing TipsHow SGE Will Dramatically Change Your SEO Traffic
In episode #2620, We delve into the impact of Google's search generative experience (SGE) on SEO traffic. SGE, an AI-generated response providing instant…
Marketing School - Digital Marketing and Online Marketing TipsCritical Agency Acquisition Mistakes
In episode #2619, We delve into the crucial mistakes to steer clear of when acquiring an agency, drawing from our own experiences and aiming to offer valuable…
Marketing School - Digital Marketing and Online Marketing TipsAre Agencies Ripe For Rollups?
In episode #2618, We delve into the question of whether agencies are ready for roll-ups, the process of acquiring and merging multiple companies in the same…
Marketing School - Digital Marketing and Online Marketing TipsModern Content Marketing Vs. Old Content Marketing
In episode #2617, We discuss the difference between old and new content marketing strategies. We highlight that classic content marketing is informed by…
Marketing School - Digital Marketing and Online Marketing TipsThe $68B SEO Industry Will Go Extinct?
In episode #2616, We discuss the future of the SEO industry in light of advancements in AI technology. While some believe that AI could render SEO extinct, We…
Marketing School - Digital Marketing and Online Marketing TipsThe Sites That Dominate Affiliate Rankings
In episode #2615, We discuss the websites that dominate when it comes to affiliate rankings. We highlight Reddit as the most popular product review domain on…
Marketing School - Digital Marketing and Online Marketing TipsWhy TikTok Shops Might Be The Next Big Opportunity
In episode #2614, We discuss the potential of TikTok shops as the next big opportunity in e-commerce. We highlight the growing number of Americans buying…
Marketing School - Digital Marketing and Online Marketing TipsAmazon's fastest new growing business segment…
In episode #2613, We discuss Amazon's fastest-growing business segment. We're excited to highlight the impressive growth rate of Amazon's advertising services…