Shows / Marketing School - Digital Marketing and Online Marketing Tips
Marketing School - Digital Marketing and Online Marketing Tips
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find…
Episodes
Marketing School - Digital Marketing and Online Marketing TipsIs ConvertKit open metrics a good or a bad idea?, We analyzed 12,037 sessions of 1013 people searching on Google to better understand how people use, and How to lie with data - 91% all cause mortality
In episode #2718, we talked about sharing metrics publicly and the benefits and drawbacks of doing so. We also discussed the importance of relatability and the…
Marketing School - Digital Marketing and Online Marketing TipsBrands add AI restrictions to agency contracts - behind the growing trend, Can Google truly detect AI content, and Deepfake crypto scams
In episode #2717, we explored AI-related subjects, touching upon the emerging trend of integrating AI restrictions within agency contracts, and examining the…
Marketing School - Digital Marketing and Online Marketing TipsAmazon $8M platform risk, If you are going to use AI to write content you can’t forget about DRIVE, The ROI of 150M shortform views, We are at peak giftcard
In episode #2716, we dive into key business strategies and marketing insights. We cover the dangers of depending too heavily on giants like Amazon and Google…
Marketing School - Digital Marketing and Online Marketing TipsThe ROI of AI in sales, Here’s the ideal content length for each social network (you’re not going to like the Facebook data), What’s wrong with our YouTube channel?
In episode #2715, we delve into AI in sales, the ideal content length for social networks, balancing work and family life, optimizing thumbnails through A/B…
Marketing School - Digital Marketing and Online Marketing TipsHe Built Jubilee’s YouTube Channel to 5 Billion Views | Ryan Hashemi
In this episode, I had Ryan Hashemi, known for building the successful media company Jubilee that has 10 million subscribers and 5 billion views on YouTube. We…
Marketing School - Digital Marketing and Online Marketing TipsYour email marketing won’t work anymore unless you follow these 3 new rules from Google and Yahoo, What Google’s new algorithm update tells us about the future of AI content, Stupid Pepsi ad, Why startup building is different with AI
In episode #2714, we delve into Google and Yahoo's latest email marketing guidelines, addressing the adaptation challenges and underscoring the vital role of…
Marketing School - Digital Marketing and Online Marketing TipsThe difference between an ad agency that does $1M, $10M, $100M, & $1B+ in annual revenue, How each thinks about marketing, and Why MrBeast is getting even more views today
In episode #2713, we discussed the evolution of ad agencies from their initial stages handling local mom and pop clients to securing large enterprise accounts…
Marketing School - Digital Marketing and Online Marketing TipsYellow fever (Why Whole Foods had to sell), $700m crypto deal, Founders, want to pick our brain? No need, here are the issues and answers that are covered on 80% of my calls
In episode #2712, we cover topics such as the Whole Foods and Yellow Fever controversy, dumb business deals like the Crypto.com Arena, the importance of smart…
Marketing School - Digital Marketing and Online Marketing TipsAndrew Huberman hitpiece has reverse effect, Ad Creative is a 12x ROI multiplier?, and Flexport’s CEO NYTimes OpEd
In episode #2711, we dive into the power of ad creatives on advertising ROI, sharing insights on how creativity is a rare gem that can set a brand apart. We…
Marketing School - Digital Marketing and Online Marketing Tips2500 LinkedIn leads on Retention.com, When should you sell?, The end of Google?
In episode #2710, we delve into LinkedIn lead generation strategies such as crafting compelling content, consulting with LinkedIn experts, fostering…
Marketing School - Digital Marketing and Online Marketing TipsBiggest winners and losers of Google AI Spam Update, 95% of agency work will be taken by AI, Do AI-generated images generate more or less engagement?
In episode #2709, we discuss the impact of recent Google AI updates on websites, highlighting winners like TechTarget and TechRadar and losers relying solely…
Marketing School - Digital Marketing and Online Marketing TipsNetflix posts to YouTube to steal back the traffic, Building startups via Telegram, and more
In episode #2708, We discuss various marketing strategies and trends, including Netflix's approach of posting clips on YouTube, the impact of social media on…
Marketing School - Digital Marketing and Online Marketing TipsHow Pat Flynn Built Deep Pocket Monster to 850k Subs In A Blink Of An Eye
Pat Flynn and Eric Siu share key insights for entrepreneurial success, emphasizing storytelling, overcoming comparison, and building community. They highlight…
Marketing School - Digital Marketing and Online Marketing TipsGartner predicts search traffic will drop 26%, 40% of Americans use TikTok for search, Newsletter businesses are bad, The marketing of Bitcoin, and more
In episode #2707, we discuss Gartner's prediction of a 26% drop in search traffic, the increasing popularity of alternative platforms and social networks, and…
Marketing School - Digital Marketing and Online Marketing TipsHow much are CEOs actually worth?, How this CEO pays $300k a year for LinkedIn services, The end of inbound SDRs?, and more
In episode #2706, we discuss the value of CEOs, the cost of LinkedIn services, the role of AI in sales development, the importance of taste in content…
Marketing School - Digital Marketing and Online Marketing TipsZapier's traffic jump secret from 1.2 to 6.3M monthly visits, $800M studio expansion halted because of AI, Klarna AI assistant handles two-thirds of customer service chats in its first month, and more
In episode #2705, we discuss Zapier's recent surge in traffic, a popular automation tool, and analyze the strategies behind its success, including…
Marketing School - Digital Marketing and Online Marketing TipsBeing the CEO is the worst job ever
In episode #2704, we explore Elon Musk's lawsuit against OpenAI and delve into the motivations driving it. The conversation also scrutinizes Tesla's position…
Marketing School - Digital Marketing and Online Marketing TipsSmart examples of GPTs at work, The most valuable media channels, How Brian Johnson sold for $400M, and more
In episode 2703, we delve into the utilization of GPTs to enhance efficiency within organizations. We examine the significance of dedicated AI teams and the…
Marketing School - Digital Marketing and Online Marketing TipsHow He Grew A $30M Gardening Blog From Scratch | Kevin Espiritu
Kevin Espiritu, founder of Epic Gardening, shares his journey from starting a gardening blog to building a multi-million dollar business. He discusses the…
Marketing School - Digital Marketing and Online Marketing TipsHow one influencer tanked a stock by 80%, How are marketers staying ahead in a world of unknown, The fall of a $5.7B company, SEMrush SEO crushing it?
In episode #2702, we discuss the power of influencer marketing and its impact on stocks. We delve into two recent examples: Oprah Winfrey's departure from the…
Marketing School - Digital Marketing and Online Marketing TipsWhat a TikTok Ban means for advertisers and marketers, Google gets a big boost after the March update, Bernie Sanders' 4-day workweek, Advil pain equity ads
In episode #2701, we discuss the potential ban of TikTok and its impact on influencers and marketers. We delve into the estimated worth of TikTok and the…
Marketing School - Digital Marketing and Online Marketing TipsTiktok releases new SEO feature, US House Bans TikTok, The ideal posting frequency for each social network (you’re not going to like the Facebook data), What it's like to be on a big podcast
In episode #2700, we discuss the new SEO feature released by TikTok and its potential impact on social media content creation. We delve into the process of…
Marketing School - Digital Marketing and Online Marketing TipsIs RetellAI.com killing the customer service industry?, My dentist uses AI and I lost $600, The marketing of glass water, and more
In episode #2699, we delve into the growing influence of AI. We kick off by exploring RetellAI, a startup utilizing conversational voice AI to streamline…
Marketing School - Digital Marketing and Online Marketing TipsThe mastermind that does $35M a year with 5 employees, What correlates with positive or negative search rankings?, Political agendas now affect a company’s marketing plan, and more
In episode #2698, we explore the concept of masterminds and their potential for success. We begin by examining insights into Sam Ovens, whose highly successful…
Marketing School - Digital Marketing and Online Marketing TipsHow He Built A Billion Dollar Network From Scratch | Greg Isenberg
Eric Siu interviews Greg Isenberg, the CEO of Late Checkout, delving into the nuances of community building. Greg, a master in this domain, shares insights on…
Marketing School - Digital Marketing and Online Marketing TipsSigns we're actually in a recession, Effects of ChatGPT on Upwork jobs, The perfect webinar, and more
In episode #2697, we discuss the current state of the economy, the impact of AI on content creation, and the strategies used to generate leads through…
Marketing School - Digital Marketing and Online Marketing TipsThe agency that makes $100m+ a year in profit, The best industry to be an entrepreneur in, The problem with podcasting today, Why Casper, Allbirds and Peloton Are All Struggling, and Liquid death checkmate
In episode #2696, we delve into the success story of an agency generating over $100 million in profit. The discussion emphasizes the significance of…
Marketing School - Digital Marketing and Online Marketing TipsHow to strategize as a marketing team of one for a small business, ChatGPT prompts to Improve Conversions, How to get AI to actually write like you for free, Zuck doesn’t believe in delegation, and The Indian Billionaire Way
In episode #2695, we delve into the intricacies of strategizing for a one-person marketing team within a small business. Our emphasis lies in initiating the…
Marketing School - Digital Marketing and Online Marketing TipsHow to Run Your Company Like Amazon and Why Google and Microsoft Are Laying Off People
In episode #2694, we discuss the strategies and practices that have made Amazon a powerhouse in the business world. From their unique approach to…
Marketing School - Digital Marketing and Online Marketing TipsHow to enrich your email list, Eric’s thumbnail coaching call, Boost YT CPM by 50%
In episode #2693, we delve deep into the intricacies of email list enrichment, YouTube strategies, and the nuances of managing and closing enterprise deals…
Marketing School - Digital Marketing and Online Marketing Tips$200M Founder Reveals His Controversial Marriage Strategy
Patrick Campbell shares his entrepreneur's perspective on relationships and the parallels between business management and marital success. This episode packs…
Marketing School - Digital Marketing and Online Marketing TipsThe best marketing channel is where people spend the least amount of time, The greatest marketing myths, 1 person companies (some doing $300M+)
In episode #2692, we explore the effectiveness of various marketing channels and examine some of the most common marketing myths circulating in the industry…
Marketing School - Digital Marketing and Online Marketing TipsBiggest SEO losers of 2023, You’re wasting your time on SEO, and Why we’re doing an agency owner’s association
In episode #2691, we delve into the study conducted by Lily Ray, which unveils the domains that have experienced significant decreases in visibility. While…
Marketing School - Digital Marketing and Online Marketing TipsHow we got our podcast to #3 marketing and #21 business, and Is GenAI a fad?
In episode #2690, we share valuable insights on how we achieved high rankings in the Apple Podcast charts. We explain the importance of focusing on the number…
Marketing School - Digital Marketing and Online Marketing TipsUber's $650m secret business, Deepfake CFO, and Email marketing hacks for 2024
In episode #2689, we delve into various topics, including Uber's undisclosed business practices, the surge of deep fake scams, the pivotal role of blockchain…
Marketing School - Digital Marketing and Online Marketing TipsExposing Secrets From a Founder's Retreat
In episode #2688, we discuss our recent founders' retreat in Phoenix, Arizona, where we gathered with a group of successful entrepreneurs and business owners…
Marketing School - Digital Marketing and Online Marketing TipsThis Ex-Advisor Reveals the REAL Path to Wealth | Humphrey Yang
Humphrey Yang discusses the financial challenges faced by younger generations and offers insights on building wealth. He highlights the significance of saving…
Marketing School - Digital Marketing and Online Marketing TipsCounterintuitive YouTube ads strategy, Google's 7-11-4 rule, Multiplying content using AI, Amazon's excellent operations & more
In episode #2687, Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss various strategies and insights related to AI in marketing. They share their…
Marketing School - Digital Marketing and Online Marketing TipsGoogle's huge flop with woke Gemini, Google’s search results getting worse, and Google News showing political bias
In episode #2686, we delve into the issue of political bias in Google News and its implications on the information people consume. We refer to a study…
Marketing School - Digital Marketing and Online Marketing TipsWhat's Changing in Paid, Brandformance vs Performance Marketing, It's Impossible to Track the Customer Cycle & more
In episode #2685, Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the latest trends and changes in the world of paid advertising. The conversation…
Marketing School - Digital Marketing and Online Marketing TipsHow I bought a podcast, The valuation of podcasts, The risk of being overtaken & more
In episode #2684, we delve deep into the value of podcasting, particularly from an M&A perspective as our guest, Ralph Burns, discusses purchasing a podcast…
Marketing School - Digital Marketing and Online Marketing TipsYeezy $0 production spend on Super Bowl ad to make $19.7m, Super Bowl Ad or MrBeast Ad?, Microsoft, OpenAI, Google and others agree to combat election-related deepfakes
In episode #2683, we discuss the effectiveness of Super Bowl ads and the rise of deepfake technology. We delve into the astronomical costs of Super Bowl ads…
Marketing School - Digital Marketing and Online Marketing TipsSyed Balkhi’s Unconventional Wealth Building Strategies
Syed Balkhi and Eric Siu discuss the power of compounding and the importance of maintaining friendships with other high performers. Syed shares his philosophy…
Marketing School - Digital Marketing and Online Marketing TipsSora causes Adobe to lose $18 billion dollars in 1 day, The best way to make money in AI isn’t to create something like ChatGPT…
In episode #2682, we discuss the impact of OpenAI's Sora on the marketing and business world. We highlight the significant loss in market cap experienced by…
Marketing School - Digital Marketing and Online Marketing TipsThe future of marketing agencies, How to increase your agency's value, & more
In episode #2681 of Marketing School, hosts Eric Siu, Neil Patel, and Ralph Burns along with Kasim Aslam from the Perpetual Traffic podcast delve into the…
Marketing School - Digital Marketing and Online Marketing TipsMrBeast makes $250k on X, Using ViewStats, and How to avoid the fate of legacy media
In episode #2680, we delve into the success of Mr. Beast's YouTube video and the strategies that propelled it. We analyze how Mr. Beast's extensive social…
Marketing School - Digital Marketing and Online Marketing TipsRevealing Neil Patel's marketing strategy, Eavesdrop Marketing, 30% of Zapier employees now have AI zaps doing stuff automatically for them, and the 25 qualities of a great piece of content
In episode #2679, we discuss our experiences in taking back control of our marketing strategies. Neil shares his frustration with the overload of content being…
Marketing School - Digital Marketing and Online Marketing TipsHe Sends 2.5 BILLION Emails Per Month | Nathan Barry
Nathan Barry, founder of ConvertKit, shares his journey from software designer to content creator to software founder. With ConvertKit now sending 2.5 billion…
Marketing School - Digital Marketing and Online Marketing TipsAI is Nothing But Stolen Clicks, Google's War Against Publishers, Google's Revenue Playbook & more
In episode #2678, explore the impact of AI on organic search traffic with Neil Patel, Eric Siu, Kasim Aslam, and Ralph Burns. They delve into the rise of…
Marketing School - Digital Marketing and Online Marketing TipsSam Altman’s 7 trillion dollar chip mission, Jack Altman raises 150M for Alt Capital, and You’re wasting your time creating content for social media
In episode #2677, we discuss Sam Altman's ambitious plan to raise $7 trillion for a chip mission and Jack Altman's fundraising efforts for his startup and…
Marketing School - Digital Marketing and Online Marketing TipsTucker Carlson Interviews Vladmir Putin and gets over 179 million views just on X alone, Superbowl ads, and Why media sites are shutting down their subscription products
In episode #2676, we discuss Tucker Carlson's recent interview with Vladimir Putin and the implications it has for media and marketing. We delve into the…
Marketing School - Digital Marketing and Online Marketing TipsThe Best Type of Fame to Get the Most Money
In episode #2675, we discuss the advantages of being niche famous versus being well-known in a massive Total Addressable Market (TAM). We explore examples such…
Marketing School - Digital Marketing and Online Marketing TipsMy favorite marketing hack to get big customers, Social media is becoming a democracy, How Sam Sulek gets millions of views & more
In episode #2674, we explore innovative strategies for acquiring major customers and delve into the shifting landscape of content marketing. Neil shares his…
Marketing School - Digital Marketing and Online Marketing TipsHow Eric got 2.1M YT views from 66k views, Neil and Eric's Content Creation Framework, & more
In episode #2673, we discuss Eric's tremendous success in generating 2.1 million YouTube views within a short period. We explore the strategies and insights…
Marketing School - Digital Marketing and Online Marketing TipsEightify.app got 70M users in one year using AI, LA Times stages Walkout, SI lays off all of its staff & more
In episode #2672, we discuss the monumental success of Eightify.app in driving 70 million visitors through AI-driven content. The conversation delves into the…
Marketing School - Digital Marketing and Online Marketing TipsIs this the end of salespeople?, Calling 500k people simultaneously, How to Rank Your Website on ChatGPT & more
In episode #2671, we discuss the future of salespeople in the face of emerging AI technology. We delve into the potential impact of AI-driven tools such as Air…
Marketing School - Digital Marketing and Online Marketing TipsWhy deplatforming trump didn't work, How to invest like Warren Buffett, and What Assets Make Up Wealth Based on Your Net Worth
In episode #2670, we delve into a thought-provoking discussion on why deplatforming Donald Trump didn't work. We explore the surprising data and analyze the…
Marketing School - Digital Marketing and Online Marketing TipsMaking A Million Dollar Business in a Weekend | Noah Kagan
Eric Siu interviews Noah Kagan, the founder of AppSumo, to explore essential entrepreneurial insights. They discuss the significance of having a clear vision…
Marketing School - Digital Marketing and Online Marketing TipsMore people are buying followers, Does video quality and editing affect views?, They are listening to you to serve you better ads… & more
In episode #2669, we delve into the controversial practice of buying followers on social media. We discuss the impact of purchased followers, likes, and views…
Marketing School - Digital Marketing and Online Marketing TipsPay per Task: Intercom & Zapier, a Nifty SEO Trick That Will Increase Your Traffic for Free, New Data: Here’s What You Should Change in Your B2B SEO Strategy
In episode #2668, we discuss the emerging trend of pay-per-task models in the software industry. We highlight how companies like Intercom and Zapier are…