Shows / Marketing School - Digital Marketing and Online Marketing Tips
Marketing School - Digital Marketing and Online Marketing Tips
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find…
Episodes
- Marketing School - Digital Marketing and Online Marketing Tips
Tesla shares up after Elon Musk says he is set for victory in $56 billion pay vote, California's $22 minimum wage backfires, and Are 4-day work weeks a good idea?
In episode #2765, we discuss Elon Musk's brand power and influence – shareholders voted in favor of Musk receiving his $56 billion pay package. We also talk…
- Marketing School - Digital Marketing and Online Marketing Tips
Is Cannes Lions worth it?, Ramp overwhelms Brex's marketing, Gary Vaynerchuck says, "Advertising is now a ‘meritocracy’”
In episode #2764, we discuss the value of attending the Cannes Lions International Festival of Creativity, the importance of attending niche conferences for…
- Marketing School - Digital Marketing and Online Marketing Tips
The #1 Strategy to Break $1M as an Agency Owner
In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Our discussion revolves around the challenges…
- Marketing School - Digital Marketing and Online Marketing Tips
Why rebranding is a mistake most of the time (ConvertKit to Kit), Google AI Overviews only impacts 15% of queries; down from 84%, Gary Vee on the #1 marketing opportunity in 2024, Why productized services are not actual services
In episode #2763, we discuss ConvertKit's rebranding to Kit and the potential drawbacks of the name change. We also touch on AI overviews in Google search…
- Marketing School - Digital Marketing and Online Marketing Tips
2024 bankruptcies show where the economy is really at, Are plus-sized and trans beauty queens good for beauty pageants?, and The best marketing strategy ever (Instagram)
In episode #2762, we discuss the United States' debt, consumer debt, potential bank failures, commercial real estate, interest rates, inflation, and social…
- Marketing School - Digital Marketing and Online Marketing Tips
Canva's $26B SEO strategy, Communities gaining SEO traffic, & A cautionary tale for affiliate sites
In episode #2761, we discuss Canva's valuation drop from $40B to $26B, yet they still get 209M visitors monthly and have 290K referring domains. Their SEO…
- Marketing School - Digital Marketing and Online Marketing Tips
96% of sites ranking in top 10 have 1000+ links
Need marketing help? Visit: https://www.singlegrain.com/ Want to scale your agency? Join AOA here: https://marketingschool.io/agency Want to recruit great…
- Marketing School - Digital Marketing and Online Marketing Tips
Site removes ads and traffic explodes 113%, Why Sam Sulek's views are falling, Neil’s business acquisition story, GPT-4o destroys HOA - how this will affect businesses, & more
In episode #2759, we discuss the impact of removing ads from websites on organic visibility, the decline of fame and the importance of branding in B2B…
- Marketing School - Digital Marketing and Online Marketing Tips
8-Figure Bootstrapped Agency Blueprint
In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss the importance of client recap…
- Marketing School - Digital Marketing and Online Marketing Tips
Engagement grew on X despite controversy, research finds, Beverly Hills schools struggle to fill classrooms, $6.6M SaaS built off of YouTube influencers, What is warm outbound sales?
In episode #2758, we discuss he effectiveness of different marketing tactics, such as influencer marketing and email marketing, and share examples of…
- Marketing School - Digital Marketing and Online Marketing Tips
The marketing genius of the Kardashians, and What Eric gets out of YPO retreats
In episode #2757, we discuss the marketing powerhouse that the Kardashians are and how they control their messaging and connect with their audience. The…
- Marketing School - Digital Marketing and Online Marketing Tips
Gamestop's Roaring Kitty play backfires, Marketing leaders in dialogue at AI summit in New York: ‘This is 2001 all over again’, Eight Sleep's amazing SEO & brand strategy (22M monthly searches)
In episode #2756, we discuss the recent GameStop stock action, the role of influencers in driving stock price, the use of AI as a creative tool in advertising…
- Marketing School - Digital Marketing and Online Marketing Tips
How SEOs hijack Reddit, The impact of Google's search leak for businesses, Google responds to leak: Documentation lacks context, Do brand searches drive SEO up exponentially?, and Perplexity AI's big SEO campaign
In episode #2755, we discuss the hijacking of Reddit for traffic, the impact of Google search leaks, the importance of quality content and user experience, the…
- Marketing School - Digital Marketing and Online Marketing Tips
Pixar is laying off 14% of its workforce, Liquid Death is giving away a functional $400k fighter jet or a briefcase full of $250k cash, How to build a community, How the Barbie movie cost me $10k, Do fake podcast ads work?
In episode #2754, we discuss the value of quality content, the impracticality of a fighter jet giveaway, the growth of their community, the expenses of a…
- Marketing School - Digital Marketing and Online Marketing Tips
Outreach Secrets: Winning Tactics to Engage Decision Makers
In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss strategies for getting through…
- Marketing School - Digital Marketing and Online Marketing Tips
Trump campaign raises $53M after verdict, GameStop shares jump 30% after ‘Roaring Kitty’ trader posts account showing $116 million position, Chanel scrutinized over viral posts
In episode #2753, we discussed the fundraising success of a convicted felon, the GameStop stock frenzy, exclusivity in luxury brands, and the marketing…
- Marketing School - Digital Marketing and Online Marketing Tips
Should you raise money today?, How to get a 73% free trial conversion rate, Netflix ads tier hits 40 million subscribers, and Netflix's password crackdown leads to…
In episode #2752, we discussed raising money for startups, the impact of liquidation preferences on founders, knowing when to raise capital, the effectiveness…
- Marketing School - Digital Marketing and Online Marketing Tips
Why Bryan Johnson Wants to Be God
In this episode, I had Bryan Johnson – the “world’s most measured man” – on the pod. He shares his health experiments, gene therapy, and the power laws of…
- Marketing School - Digital Marketing and Online Marketing Tips
What ChatGPT-4o means for marketers, What is signal-based selling?, Playbook: Automatically turn site visitors into customers
In episode #2751, we discussed ChatGPT 4.0 and its potential applications, including real-time translation, storytelling, and AI assistance. We also tackled…
- Marketing School - Digital Marketing and Online Marketing Tips
The impact of AI overviews on SEO, Google starts testing ads in AI overviews, Google CEO is ’empathetic’ to content creators Search has wiped out, The economics behind a $100k creator deal
In episode #2750, we discussed AI’s impact on SEO, the impact of Google's search updates, the effects of algorithm updates on affiliate businesses, the…
- Marketing School - Digital Marketing and Online Marketing Tips
McDonald's & Taco Bell show where the economy is really at, and The genius of Bryan Johnson's marketing
In episode #2749, we discussed inflation, fast food price increases, consumer behavior, marketing strategies, dental experiences, credit card benefits, health…
Marketing School - Digital Marketing and Online Marketing TipsHow to think about agency M&A, and The downfall and rebirth of the Patels
In episode #2748, we explore the intricacies of M&A, the importance of due diligence, risk management, and the Patel family story. We also touch on the…
Marketing School - Digital Marketing and Online Marketing TipsOpenAI’s marketing head shares the one big mistake CMOs are making with AI, and Sam Altman on the future of in person experiences
In episode #2747, we explore how AI is more geared towards replacing tasks rather than entire roles, how AI can free up marketers to focus on strategic…
Marketing School - Digital Marketing and Online Marketing TipsAOA sneak peek: The Future of Agencies with AI
In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss acquisitions, the future of…
Marketing School - Digital Marketing and Online Marketing TipsIs the ad spend on the Super Bowl or Olympics worth it? It depends on whom you ask, Disney maximizes streaming with surprise Disney+, Hulu, and Max bundle
In episode #2746, we discuss the effectiveness of ad spend on events like the Super Bowl and Olympics, the use of technology for website enrichment and lead…
Marketing School - Digital Marketing and Online Marketing TipsGamestop shoots up 91% off a meme, L'Oreal, a $250B company, fails at Kickstarter, How VCs are using podcasts to lure founders, Can you manipulate SEO results using LinkedIn Pulse?
In episode #2745, we discuss the power of memes and social media in driving stock prices, the importance of understanding the purpose of platforms like…
Marketing School - Digital Marketing and Online Marketing TipsIs Gary Vee An All-time Entrepreneur Or?...
In this episode, I interviewed Gary Vee (aka Gary Vaynerchuk) and discussed his ambitious plan to buy the New York Jets, including the deal structure and his…
Marketing School - Digital Marketing and Online Marketing TipsAmazon has cracked the code on social attribution, Apple apologizes for iPad Pro ad showing hydraulic press destroying guitars, piano, Kid claps his way to 241k IG followers
In episode #2744, we discuss Amazon partnering with Instagram, Facebook, and Snap to allow consumers to connect their accounts and check out directly on social…
Marketing School - Digital Marketing and Online Marketing TipsGoogle's search dominance drops to a 15-year low, CNN, USA Today, and LA Times get hit by Google's site reputation abuse policy, Google CEO on future of links, AI making search quality worse, Screaming Frog now allows you to automate SEO, and more
In episode #2743, we discuss changes in Google's search engine share, the use of AI in content generation, Google's programmatic TV plans, Apple's new iPad and…
Marketing School - Digital Marketing and Online Marketing TipsOpenAI is now developing a search engine, A company wants to buy Neil’s company, and Is remote work hurting Americans' global job edge?
In episode #2742, we discuss OpenAI's development of a search engine, private equity deals, and the future of remote work. We also talk about the potential…
Marketing School - Digital Marketing and Online Marketing TipsBonus episode #3: A sneak peek of what our AOA hangouts look like
In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join us in a dynamic coaching call as we…
Marketing School - Digital Marketing and Online Marketing TipsOur thoughts on Alex Hormozi's content shift, Is 'giving value' overrated, & Underrated vs overrated marketers
In episode #2741, we discuss how content creators like Alex Hormozi are adjusting their content formats to drive better results. We also talk about the…
Marketing School - Digital Marketing and Online Marketing TipsWhy there will never be another Oprah, and Frame.io's $1.3B startup lessons
In episode #2740, we explore the changing landscape of fame and attention in the digital age, why you should reinvent yourself to stay relevant, the role of…
Marketing School - Digital Marketing and Online Marketing TipsHis Sleep Company Might Be Worth 1 TRILLION Dollars | Eight Sleep
In this episode, I had Mateo Franceschetti on the pod, the CEO of Eight Sleep, a company revolutionizing sleep technology. We discuss how Eight Sleep achieved…
Marketing School - Digital Marketing and Online Marketing Tips97% of these sites got hit by Google's HCU, Eight newspaper publishers sue Microsoft and OpenAI over copyright infringement, CNET + best buy = new era for media?, 70% of millennials relating to creators over celebrities
In episode #2739, we discuss the impact of Google's helpful content update, the future of SEO and AI, the growth of Google and OpenAI, the partnership between…
Marketing School - Digital Marketing and Online Marketing TipsNVIDIA's Jenson Huang's unorthodox leadership style, and How AI agents will change marketing
In episode #2738, we discuss takeaways from an interview with Patrick Collison, the CEO of Stripe, and Jensen Huang from NVIDIA. We cover the use of group…
Marketing School - Digital Marketing and Online Marketing TipsWhy book writing sucks (statistics), Google Search revenue increases 14% YoY to $46 billion, Pinterest shares soar 18% on earnings beat, strong revenue growth, Advertising revenue grew 24% in the first quarter, outpacing retail and cloud computing
In episode #2737, we discuss our podcast format changes and the impact on our audience numbers. We also talk about the challenges and economics of book…
Marketing School - Digital Marketing and Online Marketing TipsBonus episode #2: A sneak peek of what our AOA hangouts look like
In this second AOA bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join us in a dynamic coaching call…
Marketing School - Digital Marketing and Online Marketing TipsHow Shake Shack is out-marketing Chick-fil-A, This Skool group makes $258,000mo, Meta opens up Quest OS to third-party hardware makers, What to do about the TikTok ban, The single most important event in the history of Facebook, & more
In episode #2736, we discuss Shake Shack's promotion targeting Chick-fil-A, the growth of skool groups and communities, why Meta is opening up Quest OS to…
Marketing School - Digital Marketing and Online Marketing TipsExpress files for bankruptcy, plans to close nearly 100 stores as investor group looks to save the brand, and Mark Zuckerberg's personal brand transformation
In episode #2735, we share personal experiences with edibles and alcohol, the acquisition of Express by WHP Global, the importance of having tough…
Marketing School - Digital Marketing and Online Marketing TipsSGE has the potential impact over $40 billion per year in ad revenue for marketers, The genius of Ferrari's marketing, and All-Electric Mercedes-Benz G-Wagon
In episode #2734, we explore how Search Generative Experience (SGE) affects various industries and user behaviors, while highlighting the genius behind…
Marketing School - Digital Marketing and Online Marketing TipsHow MrBeast's new content format caused me to cry and How Prime saved Amazon
In episode #2733, we discuss how MrBeast's new 40-minute video format, featuring a game show-style competition where people ages one to 100 compete for a…
Marketing School - Digital Marketing and Online Marketing TipsWall Street pushes out rate-cut expectations, sees risk they don’t start until March 2025, Attribution is somewhat unknowable, Meta advertisers claim sales are down and costs are up due to glitchy automated system, and more
In episode #2732, we discuss the Federal Reserve's rate cuts, the challenges faced by advertisers on social media platforms, the use of virtual employees, the…
Marketing School - Digital Marketing and Online Marketing TipsRevenue comparison: 1B YT shorts vs. 1B YT long-form views, What are non-endemic ads from Amazon, Kindle and Oprah story
In episode #2731, we discuss the difference in earnings between YouTube long-form views and YouTube shorts views, highlighting the challenges of monetizing…
Marketing School - Digital Marketing and Online Marketing TipsHow effective is copying as a marketing strategy? Well, let's look at YouTube Shorts, AirChat, the number 1 factor for a viral video
In episode #2730, we discuss the concept of copying in marketing and business, highlighting how many successful companies have copied features or ideas from…
Marketing School - Digital Marketing and Online Marketing TipsHow Jason Cohen Built TWO Billion Dollar Companies (One Bootstrapped)
In this episode, I welcomed Jason Cohen on the pod, the founder of WP Engine and Smart Bear, as he shares eye-opening insights that defy common startup norms…
Marketing School - Digital Marketing and Online Marketing TipsMarketing takeaways from Andrew Huberman, Dr. Peter Attia, Bryan Johnson, and more
In episode #2729, we explore various facets of personal and professional development, including lessons learned from a highly regarded event, where marketing…
Marketing School - Digital Marketing and Online Marketing TipsGoogle confirms links are not that important, Google’s CEO on what search will be like in 10 years, and Does the WNBA actually have potential now?
In episode #2728, we argue that while Google has stated that links are not as important as they used to be, we still believe that they play a significant role…
Marketing School - Digital Marketing and Online Marketing TipsMarket valuation in India, and Marketing lessons from the human that ran the entire continent of Africa
In episode #2727, we discuss the high valuations of companies in India, the arbitrage opportunities for private equity firms, the importance of being…
Marketing School - Digital Marketing and Online Marketing TipsThe Rock resurrects WWE, Trump Media shares close more than 15% higher after days of declines, MKHB destroyed an AI company in 41 seconds, Companies that acquire vs companies that don't, and more
In episode #2726, we discuss The Rock's impact on WWE by proposing to become the biggest villain, spiking viewership and sales. They also explore the…
Marketing School - Digital Marketing and Online Marketing TipsWooCommerce SEO migration disaster, Content creators are the modern form of demand gen, and Value of top 100 B2B brands up by 10% vs. last year, study finds
In episode #2725, we explore the WooCommerce SEO migration disaster, WordPress acquisitions, the failure of the Amazon Fire phone, the rise of content creators…
Marketing School - Digital Marketing and Online Marketing TipsHow To ACTUALLY Get ANYTHING You Want | Marie Forleo
In this episode, I had a wide-ranging conversation Marie Forleo – a celebrated life coach, #1 New York Times Bestselling Author, and host of YT channel MarieTV…
Marketing School - Digital Marketing and Online Marketing TipsDoes long form content still matter for SEO, Is SEO A/B testing back, The eclipse helped generate 7.6 billion dollars in revenue, and Is it worth having your company logo on a sports jersey
In episode #2724, we explore why long-form content remains vital for SEO and debunk the notion that SEO A/B testing is dead, showing its potential to…
Marketing School - Digital Marketing and Online Marketing TipsWhat big brands actually sell, Mcdonald’s Netherlands put up unbranded billboards that smell like french fries, Is the marketing industry recovering?, and The Instagram $1B acquisition revisited - how to think about m&a
In episode #2722, we discuss why big brands like Mcdonald's and Nike sell experiences and feelings through storytelling, if the marketing industry is…
Marketing School - Digital Marketing and Online Marketing TipsExperiments we are running and Tools we are using
In episode #2722, we discuss the current experiments and tools we're working on in our marketing efforts. We talk about using AI tools to summarize popular…
Marketing School - Digital Marketing and Online Marketing TipsThe Writing Secrets That Create Billionaires | David Perell
In this episode, I had David Perell – a writing teacher, Founder of “Write of Passage” school, and the host of ”How I Write” podcast. David shares his passion…
Marketing School - Digital Marketing and Online Marketing TipsPodcasts getting stale, Robots: Tesla vs. Apple, Monetization strategies & more
In episode #2721, we shake up our usual format with a full 90-minute episode, exploring the staleness of interview formats, sleep optimization, M&A strategies…
Marketing School - Digital Marketing and Online Marketing TipsA lot of people no longer use Google, instead they just turn to AI solutions like ChatGPT, Creator payouts grew 17% YoY, and 3 content marketing stats that will change how you create content
In episode #2720, we discuss the growth of ChatGPT and its impact on Google, as well as the increasing opportunities for content creators in the digital space…
Marketing School - Digital Marketing and Online Marketing TipsImpact of dubbing on MrBeast's YT is crushing, Adding NYT bestseller to ad increased CTR by 19%, and Each negative keyword adds 2.3% CTR
In episode #2719, we cover marketing strategies like the benefits of dubbing videos into different languages, highlighted by Mr. Beast's success. We discuss…
Marketing School - Digital Marketing and Online Marketing TipsWhy Young Men Are Double F**cked | PsycHacks' Orion Taraban
In this episode, I had Dr. Orion Taraban – a Psychologist, Men's Mental Health Specialist, and PsychHacks Podcast Host with 5M YouTube views per month. We…