Shows / Decoding the Process

Decoding the Process
Decoding the Process breaks down professional video creation into a clear blueprint. Host Given Black from Fiohn Films reveals the systems and creative decisions behind music videos, brand ads, and marketing content and more. Learn actionable strategies for pre-production, filming, editing, and client work to execute like a pro. Subscribe for your guide to the art and business of Creation.
Episodes
Decoding the ProcessThe Storytelling Mistake Almost Everyone Makes (And How to Fix It)
You have heard the advice a thousand times: just tell your story. But what if that advice is the very reason your stories fall flat? This episode reveals the…
Decoding the ProcessThe Billion Dollar Mistake Brands Make on Social Media
There is a platform making over a billion dollars in sales every month, and your business is probably not using it. Most brands think it is just for teenagers…
Decoding the ProcessYour Business Is Invisible Without This - Why YouTube Is Not Social Media
Are you spending too much money on marketing but still feeling invisible online? You post on social media, you run ads, you create content, and yet your…
Decoding the Process5 Types of Videos That Generate the Most Leads
Are you creating videos that get views but no customers? You are not alone. Most businesses use the wrong type of video at the wrong stage of the buyer's…
Decoding the Process5 Income Drivers for Creators You May Not Be Thinking Of
Are you working hard on your content but barely making money from ads and sponsorships? You create, edit, post, and engage, but your income goes up and down…
Decoding the ProcessFilming Techniques for Beginners - A Simple Guide to Better Videos
When you first start making videos, they are not great. Shaky camera, bad lighting, poor framing. This episode will help you avoid these common mistakes by…
Decoding the ProcessThe Rule of Thirds - The One Composition Rule Every Filmmaker Must Know
Are your videos not looking as good as you would like? You might be missing the most basic rule in filmmaking. This episode breaks down the rule of thirds, a…
Decoding the ProcessFilm Set Lingo Explained - A Beginner's Guide to Understanding the Chaos
Ever been on a film set and felt completely lost? People shouting "Rolling!" and "Quiet on set!" and "Back to one!" like it all means something obvious. It…
Decoding the ProcessHow to Turn Your Life into a Story Worth Sharing
You have lived a life full of moments, lessons, and experiences that no one else has. But how do you turn that collection of memories into a story that…
Decoding the ProcessStory Structure for Short Films: How to Tell a Complete Story in Minutes
You have a great idea for a short film. But how do you tell a complete, emotionally satisfying story in just a few minutes? This episode breaks down the…
Decoding the ProcessStory Structure in Music Videos - How to Tell a Story in 3 Minutes
How do music videos manage to tell a complete, emotionally compelling story in just a few minutes? This episode breaks down the anatomy of music video…
Decoding the ProcessHow to Write Dialogue That Brings Your Screenplay to Life
You have a great story and compelling characters, but every time you write dialogue, it falls flat. This episode breaks down the essential techniques for…
Decoding the ProcessHow to Tell a Story Through Your Camera Shots
You can have the best camera and the most expensive lens, but if you do not know how to use your shots to tell a story, your videos will always feel flat. This…
Decoding the ProcessThe Evolution of Photography - From Daguerreotype to Digital
How did we go from blurry, grainy images that required minutes of stillness to the stunning photos we capture on our phones in an instant? This episode traces…
Decoding the ProcessIs Photography Losing Its Soul - The Evolution of an Art Form
With AI generating realistic images from text prompts and smartphones making professional-quality photography accessible to everyone, some are asking if the…
Decoding the ProcessiPhone vs DSLR for Video - Which One Should You Actually Use
Is your iPhone camera good enough to replace a DSLR? The answer is more complicated than yes or no. This episode puts both cameras to the test in real-world…
Decoding the ProcessWhy Your Video Marketing Needs Storytelling (And How to Do It Right)
You can have the best camera, the sharpest visuals, and the most professional editing. But if your video does not tell a story, nobody will remember it. This…
Decoding the ProcessEssential Video Gear for Beginners - What You Actually Need (And What You Don't)
You want to start making videos, but every gear recommendation you see costs thousands of dollars. Here is the truth. You do not need a cinema camera, a set of…
Decoding the ProcessVideo Production for Small Business - Professional Results on a Budget
You are a small business owner. You know video matters. But you do not have a corporate budget or a production team. Does that mean your videos have to look…
Decoding the ProcessHow to Choose a Music Video Production Team That Gets Your Vision
You have the song. You have the vision. But finding the right team to bring it to life can feel like searching for a needle in a haystack. This episode walks…
Decoding the ProcessThe Video Production Playbook - 5 Mistakes That Kill Your Videos and How to Fix Them
You can have the best camera, the most expensive lens, and all the gear in the world. But if you make these five mistakes, your videos will still look amateur…
Decoding the ProcessVideo Marketing That Works - A Complete Guide to Strategy, Story, and Results
Everyone knows video is important. But knowing it matters and knowing how to make it work are two different things. This episode walks you through a complete…
Decoding the ProcessBrand Video That Works - Lessons from Nike, Dove, and Apple
What separates a brand video people skip from one they watch and share? It is not budget. It is not production value. It is the story. This episode breaks down…
Decoding the ProcessThe Wedding Film Style Guide - Classic vs. Modern Approaches
Your wedding day passes in a blur of emotion and beauty. Years from now, your wedding film is what will bring it all back. But how do you choose between the…
Decoding the ProcessThe Fundraising Story System - A Case Study in Nonprofit Storytelling
Why do some fundraising campaigns inspire people to open their wallets while others get ignored? The difference is rarely the cause itself. It is the story…
Decoding the Process3 Questions That Unlock Powerful Stories in Any Interview
Have you ever sat down with someone for an interview and walked away with nothing but surface-level answers? The problem is not your subject. It is your…
Decoding the ProcessHow to Make Your Audience Feel: Emotional Storytelling That Connects
Why do some videos fade from memory the moment they end while others stay with you for days? The difference is not production value—it is emotional resonance…
Decoding the ProcessHow to Capture the Heart of Any Event Through Emotional Storytelling
What separates a forgettable event video from one that makes people cry, laugh, and hit replay? It is not better cameras or more expensive gear. It is the…
Decoding the ProcessEvent Filmmaking: Turning Chaos into Cinematic Story
What separates a forgettable event video from a film that makes people feel like they were there? It’s not the gear or the access—it’s the invisible system…
Decoding the ProcessProduct Commercials That Convert: Lessons from What Actually Works
Why does 99% of advertising budget get wasted on commercials that don't work? The answer isn't creative differences or client meddling—it's a fundamental…
Decoding the ProcessThe Ultimate Guide to Audience Analysis - Find, Grow, and Keep Your True Fans
Are you talking to an empty room? Most creators are because they skip the foundational work of truly knowing their audience. This isn’t a quick tips episode…
Decoding the ProcessHow to Analyze Your Audience for Explosive Growth
Are you creating content for an audience you don’t truly understand? This episode gives you the complete, step-by-step system to move beyond guesswork. Learn…
Decoding the ProcessHow to Recreate Viral Trends with Your Own Twist
Tired of just copying what is already trending? This episode breaks down the strategic art of trendjacking. Learn how to find the right viral movements, infuse…
Decoding the ProcessHow to Choose Your Wedding Videographer
Are you worried your wedding video will look like everyone else's? This episode guides you through the essential questions and steps to find a videographer who…
Decoding the ProcessThe Pre-Production Blueprint for Corporate Videos
Why do corporate video projects go over budget and off schedule? The breakdown almost always happens before the camera rolls. This episode breaks down the…
Decoding the ProcessHow to Create Your Own Music Video - A Step-by-Step Guide
What if you could make a music video that truly captures the emotion of your song—without a massive budget? In this episode, Given Black from Fiohn Films…
Decoding the ProcessThe Ultimate Pre-Production Checklist for Filmmakers
What is the one thing that can make or break your film project before you even step on set? Host Given Black from Fiohn Films decodes the ultimate, foolproof…