Shows / Marketing Vanguard
Marketing Vanguard
The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of…
Episodes
Marketing VanguardCasey Hurbis, CMO of Quicken Loans - Fulfilling the American Dream
Casey Hurbis, CMO of Quicken Loans leads America’s Largest Lender, with 17,000 team members and 1,100 interns (18,000 apply every year) in downtown Detroit…
Marketing VanguardDave Edelman, CMO of Aetna - Agile Digital Transformation of a Complex Ecosystem
Dave Edelman, CMO of Aetna, is one of the world’s leading authorities on not just Digital Transformation, but how to do that with agility and scale. When Dave…
Marketing VanguardLee Applbaum, Global CMO of Patron and Grey Goose - The Swagger of a Brand
Lee Applbaum, Global CMO of Patron Tequila and Grey Goose Vodka is in a “pinch me moment” of his career being able to work on not just one iconic brand, but…
Marketing VanguardFernando Machado, Global CMO of Burger King - Bravery to Move at the Speed of Pop Culture
Fernando Machado, Global CMO of Burger King, is an advertising award machine with more than 120 Lions in Cannes (5 Grand Prix), 16 D&AD Yellow Pencils, 1…
Marketing VanguardDana Anderson, Chief Transformation Officer of MediaLink - How to Set Your CMO Table
Dana Anderson, Chief Transformation Officer of MediaLink, is one of my favorite people on the planet. She mesmerizes me with her brilliant, sharp humor which…
Marketing VanguardLeslie Berland, CMO and Head Of People Of Twitter - Leading with Impact
Leslie Berland, CMO and Head of People of Twitter, has led with impact her entire career, both for the companies she passionately serves and by taking a stand…
Marketing VanguardAdam Stotsky, President of E! Entertainment - The Future of Media
Adam Stotsky, President of E! Entertainment, completely surprised me a couple of weeks ago when he called leaving the red carpet of the Emmy’s just to…
Marketing VanguardChris Bruzzo, CMO of Electronic Arts (EA) - The Hunt for a Signature Move
Chris Bruzzo, CMO of Electronic Arts (EA), has a passion for “Signature Moves”. His career from healthcare marketing to Amazon to Starbucks to EA is already a…
Marketing VanguardEric Toda, HoM at Hill City, a Gap Inc. brand - Launching a Secret Brand...Today!
Eric Toda, Head of Marketing at Hill City, the newest brand at Gap Inc., just announced the launch of Hill City…today! I had the great honor of being able to…
Marketing VanguardVineet Mehra, CMO of Ancestry - The Ambidextrous CMO Activating Purpose
Vineet Mehra, CMO of Ancestry, leads one of the most purpose-driven brands in the world, which is to genuinely and authentically change the world by helping…
Marketing VanguardJim Stengel, President & CEO of The Jim Stengel Group - Activate Your Purpose
Jim Stengel is the President and CEO of The Jim Stengel Group and ultimate teacher of teachers, helping companies find their purpose and developing the leaders…
Marketing VanguardStuart Redsun, former CMO Columbia Sportswear Company - Seeking Brand Truth
Stuart Redsun, former CMO of Columbia Sportswear Company, has worked with a lot of cool brands in his career, to include Nike, Gateway, Motorola, Sony, Under…
Marketing VanguardRobin Domeniconi, CEO of Threaded Tales - A One Way Ticket to Bali
What would happen if you woke up one day and realized you no longer wanted that corner office? Your passion was gone. What would you do? I was lucky enough to…
Marketing VanguardDavid Rubin, Head of Audience and Brand at NYT - Human Truths and Emotional Connection
David Rubin, Head of Audience and Brand at The New York Times (NYT), spends a lot of time thinking about human truths and emotional connections, not just at…
Marketing VanguardJohn Dillon, CMO of Denny's - Rejuvenating America's Diner, the Original Social Network
John Dillon, CMO of Denny's, has been on a mission for 11 years to rejuvenate one the most iconic American brands and shares the brand journey through consumer…
Marketing VanguardMeg Goldthwaite, CMO of NPR - Telling the Stories of the Storytellers
Meg Goldthwaite, CMO of NPR, shares the secrets of great storytelling, especially when telling stories of other storytellers while leveraging leaps in…
Marketing VanguardRick Gomez, CMO of Target - Breaking Through Boundaries with Empathy and Confidence
Rick Gomez, CMO of Target, shares his journey to become the marketing leader of the beloved Target brand, the success factors of Retail, his dedication to…
Marketing VanguardGreg Revelle, CMO of Kohl's - The Art, Science and People of Personalization and Loyalty
Greg Revelle, CMO of Kohl’s, shares how he his fosters innovation with how he leads his teams, tenets for impactful leadership, great career building tips…
Marketing VanguardChris Capossela, CMO of Microsoft - Adopting a Growth Mindset with Inclusivity as the North Star
Chris Capossela, CMO of Microsoft, shares his career path from his first job helping his family restaurant through 27 years at Microsoft to become CMO leading…
Marketing VanguardMary Beth Laughton, EVP Omni Retail Sephora - Reimagining Retail
Mary Beth Laughton, EVP of Omni Retail at Sephora, has one of hottest new roles in the industry geared to reimagine the customer experience across the physical…
Marketing VanguardPam Kaufman, President Viacom Nickelodeon Global Consumer Products - Chief Motivational Officer
Pam Kaufman, President of Viacom Nickelodeon Global Consumer Products, leads some of the coolest brands in the world but humbly notes her greatest…
Marketing VanguardDara Treseder, CMO of GE Ventures - Manage Your Personal Brand like a Start-up
Dara Treseder, CMO of GE Ventures, super hero mom and dedicated mentor shares what it takes to succeed today, how to architect your teams for growth, break…
Marketing VanguardMusa Tariq, former CBO of Ford - Reflection, Learning and Mining the White Space
Musa Tariq, former Chief Brand Officer of Ford and current “Student of Life” shares his perspective on The Future of Marketing and the importance of focusing…
Marketing VanguardNuno Teles, President of Diageo Beer Company - Culture is Everything
Nuno Teles, President of Diageo Beer Company and former CMO of Heineken, shares his perspective on what it takes to be a holistic CMO and transition into a…
Marketing VanguardRoy Spence, Chairman & CEO of GSD&M - Chief Purpose Officers and Love Cultures
Roy Spence, Co-founder & Chairman of GSD&M, Co-founder & CEO of The Purpose Institute and now also founder of The Promiseland Project shares his incredible and…
Marketing VanguardCharlie Cole, CDO of Tumi - Big Swings, Big Misses and Defensible Scale
Charlie Cole, Chief eCommerce Officer for Samsonite and Chief Digital Officer for Tumi shares great advice for anyone looking to thrive in today’s global…
Marketing VanguardLynne Biggar, CMO of Visa - Going Forward from Here
Lynne Biggar, Chief Marketing and Communications Officer at Visa, shares her success tips and unique path that shaped her career to now leading one of the…
Marketing VanguardJerome Hiquet, CMO of Tough Mudder - Guardian of Purpose and the Orange Blood
Jerome Hiquet, CMO of Tough Mudder, shares the incredible mission and journey of this young company being “Tougher Together” and impacting millions of lives…
Marketing VanguardBarbara Martin Coppola, CDO of IKEA - Invisible Dynamics
Barbara Martin Coppola, the new Chief Digital Officer of IKEA, shares why she decided to take on her new role after serving as CMO for Grubhub, differences…
Marketing VanguardKristin Patrick, CMO of Pepsico - Leading Lifestyle Brands as a Cultural Curator
Kristin Patrick shares her diverse and exciting career path that included stops in law school, entertainment, fashion, beauty and even as former CMO of Playboy…
Marketing VanguardJeff Jones, President & CEO of H&R Block - Legendary Moves from CMO to CEO
Jeff Jones, President and CEO of H&R Block, shares his perspective on what it takes to move from a CMO role into a CEO role, how to be an effective “Connected…
Marketing VanguardTerrance Williams, CMO of Nationwide - The Essence of Leadership
Terrance Williams, CMO of Nationwide and President of Emerging Businesses, shares his tremendous leadership skills’ toolkit, his perspective on what it takes…
Marketing VanguardPeter McGuinness, Chief Marketing and Commercial Officer for Chobani - Modern Demand and Creation
Peter McGuinness, Chief Marketing and Commercial Officer for Chobani, shares his unique, integrated approach which combines marketing and sales into a “Modern…
Marketing VanguardKieran Hannon, CMO of Belkin International - Curiosity, Agility and Mentorship
Kieran Hannon, CMO of Belkin International, shares his how his never-ending curiosity, agile mindset and dedication to mentoring has led Belkin's four brands…
Marketing VanguardMary Beech, CMO of Kate Spade - Fierce Honesty and Tough Decisions
Mary Beech, CMO of Kate Spade New York, shares how she's overcome trials and tribulations throughout her career while juggling the tough balance of work-life…
Marketing VanguardRaja Rajamannar, CMO Mastercard - Financial Acumen, Credibility and Giving Back
Raja Rajamannar, Chief Marketing and Communications Officer for Mastercard, shares his vast experience in building financial acumen as a CMO, how to understand…
Marketing VanguardDiego Scotti, CMO of Verizon - Changing the Game with Dimension, Depth and Humanity
Diego Scotti, CMO of Verizon, shares his recipe for achieving a vision grounded in humanity which includes: diving deep into consumer needs, finding true…
Marketing VanguardBruce Rogers, Chief Insights Officer at Forbes - The Evolving CMO Role and New 4C Framework
Bruce Rogers, Chief Insights Officer for Forbes and Head of the CMO Practice at Forbes, shares his take on the CMO Role, what he sees as the key success…
Marketing VanguardTony Rogers, CMO of Walmart U.S. - The Power of Purpose
Tony Rogers, CMO of Walmart US shares his incredible journey to becoming a CMO of the world's largest company and his four stages of evolution: functional…
Marketing VanguardEvan Greene, CMO of The Recording Academy - The Man behind the GRAMMYs
Evan Greene, CMO of The Recording Academy, oversees marketing and brand strategy for one of today's most relevant music organizations, the Recording Academy…
Marketing VanguardDenise Karkos, CMO of TD Ameritrade - Getting Out of Your Own Way
Denise Karkos, CMO of TD Ameritrade shares her lessons learned on how to develop leadership skills, deal with a tough audience, leverage your network, manage a…
Marketing VanguardGreg Welch, Senior Partner, Spencer Stuart - The CMO Roadmap to Success
Greg Welch, Senior Partner of Spencer Stuart, shares his vast experience in placing and advancing more than 500 CMOs; what it takes to land the top marketing…
Marketing VanguardLinda Boff, CMO of GE - Mastery of Storytelling
Linda Boff, CMO of GE, shares how her early experiences have shaped her approach to storytelling, how to bring together internal and external perspective into…
Marketing VanguardAntonio Lucio, CMO of HP - Reinventing Leadership
In this episode, Antonio Lucio, CMO of HP, shares his definition of what it means to be a CMO, how to lead an organization with purpose to build a brand that…
Marketing VanguardDeborah Wahl, CMO of Cadillac – From Hot Rods to Hamburgers
Deborah Wahl, CMO of Cadillac, shares her incredible journey of leading marketing teams across multiple industries and the lessons she’s learned along the way…
Marketing VanguardSeth Farbman, CMO of Spotify – Belief Systems, Authenticity and Bravery
In this kick-off episode, Seth Farbman, CMO of Spotify, shares his point of view on how marketers need to retrain their thinking patterns to become more…