Linda Boff, CMO of GE - Mastery of Storytelling
Linda Boff, CMO of GE, shares how her early experiences have shaped her approach to storytelling, how to bring together internal and external perspective into a powerful ecosystem of innovation, how to channel ideas into action, how to invest in your team with quality time and resources, how to unite employees across the globe with a brand that is human and accessible, how to turn the impossible into unimpossible.
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