From Brazil to Texas: Law School Clinics, AI, and Why "Insanity" is Bad Marketing

Legal Late Night · Jan 2, 2026 · 1h 6m · transcript

Welcome to Legal Late Night! In this episode, host Jared Correia breaks down the shifting landscape of law firm marketing for 2026 and dives deep into the world of legal education with clinical supervisor Leticia Leal.

First, Jared shares his monologue on the rise of AI Search Optimization (AEO). He explains why content marketing and short-form video are more critical than ever as AI begins to infiltrate traditional search engines. He also challenges lawyers to look beyond Google Ads and explore alternative platforms like Reddit, Twitch, and LinkedIn to capture a younger client base.

Then, we…