MAP 096: Why Having Substance is Just as Important as Great Marketing

Massive Agent Podcast · Oct 24, 2019 · 23m · transcript

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We spend so much time talking about real estate marketing tactics so that we can get the attention of the consumer. Without their attention, nothing else matters. We need to get their attention so they can listen to what we're saying or watch what we want to show them. Marketing for attention is critical, but it's not the whole story.

Once Realtors have their attention, they need to KEEP it. The way we do that is by having substance. Showing and demonstrating that we really are the expert or resource that we claim to be. Do we REALLY know what we're talking about as…