Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / The Real Way People Find You on Google

Transcript

The Real Way People Find You on Google · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:00
  Today I would like us to talk about SEO and that's because
• 0:04
  search engine optimization is still a concern for most
• 0:08
  Nigerian business people. Now just in case you're
• 0:11
  listening to the podcast for the first time and you haven't heard
• 0:14
  that term before, SEO. SEO is an acronym stands for
• 0:19
  Search Engine Optimization. And what that means is how do
• 0:25
  people find me online? That is just the gist of what
• 0:29
  SEO means. So if you've been hearing SEOSEO
• 0:32
  and you've been confused, you've never been able to crack the
• 0:35
  meaning of the word or why it is important to you.
• 0:38
  That is the reason why because whenever people are talking
• 0:40
  about SEO, search engine optimization or is it AGO, is it
• 0:46
  AI something optimization, you know, whatever newfangled terms
• 0:49
  that people have these days, people are just trying to answer
• 0:52
  the question, how do people find me online now?
• 0:57
  Traditionally when people say SEO, the question has always
• 1:00
  been how do people find me online?
• 1:02
  And back in the day, people used to be found primarily on Google.
• 1:06
  So that's the reason why people who talk about SEO were obsessed
• 1:09
  with Google. How do people find me on Google
• 1:14
  nowadays? Because of AI tools, people say
• 1:17
  the game has changed, but in my own, my own opinion, I don't
• 1:20
  think the game has changed per SE, because the same sort of
• 1:24
  practices that we had to do over here in Niger back when Google
• 1:30
  was the dominant player. It's still pretty much the same
• 1:32
  sorts of things that we have to do today.
• 1:35
  And while the AI tools are taking market share away from
• 1:38
  Google, you know, there's no research now that shows that in
• 1:44
  Nigeria people are not using Google to search as much as they
• 1:48
  used to back in the back in the day.
• 1:50
  So if you're aware of any resources, any kind of research
• 1:55
  that shows how people's search habits are changing in Nigeria,
• 2:00
  whether people are searching more with Gemini or AI tools and
• 2:04
  not relying so much on Google, if you're aware of any of that
• 2:06
  kind of any of those materials, then please let me know, share
• 2:11
  it with me so I can become better educated.
• 2:15
  Boscha, the summary, in this part of the world, we still
• 2:18
  worry about SEO because we're worried about how people find us
• 2:22
  online because there's the real world component or trying to
• 2:26
  drum up sales, which is what I prefer, which is that you go out
• 2:29
  and talk to people. You know, you make some phone
• 2:31
  calls, go to somebody's office, get somebody to come to your
• 2:34
  studio, go and attend networking sessions, you know, things like
• 2:37
  that. But we can't downplay the fact
• 2:39
  that an SEO strategy is also important.
• 2:45
  Before we continue, if you would love to connect with me, you can
• 2:48
  call me, send me a text message or a WhatsApp message on
• 2:51
  08064662140. Also, if you're interested in a
• 2:59
  15 minute sale audit, send me a WhatsApp message on the same
• 3:02
  number that's 08064662140. And if you'd like to join my
• 3:08
  WhatsApp channel, just send me a WhatsApp message on the same
• 3:10
  number and we will get you started.
• 3:14
  So the reason why we're looking at SEO today is because there's
• 3:19
  one of my guys that I've been talking about the last two weeks
• 3:22
  or so. For those of you who've been
• 3:23
  listening, you've heard me talk about IKSF dot Ng and that is
• 3:28
  ekanga software factory. And the whole idea behind the
• 3:34
  software factory is and the reason why I'm putting my weight
• 3:37
  behind them is they provide an easy way for people to just
• 3:42
  start, for people to launch their business.
• 3:44
  Especially for those of you who have a tech component to your
• 3:48
  business, you know, you want to build a website, there's
• 3:50
  something that is web related just to make sure that you can
• 3:54
  launch quickly. So yeah, I've been promoting my
• 3:59
  boy on the podcast. Again, the website is IKSF dot
• 4:04
  Ng. So please go have a look anyway.
• 4:07
  So some of you will be wondering, Software Factory, how
• 4:10
  does that relate to SEO? No problem.
• 4:12
  This is the relation. So of course, I've been talking
• 4:14
  to my guy and we've been going over some SEO strategies because
• 4:20
  apart from me talking about the software factory here on the
• 4:22
  podcast so that you guys can go and try it out and launch your
• 4:26
  product idea in just seven days or less.
• 4:30
  He's also concerned about an SEO strategy so that he can be found
• 4:35
  readily and easily online. And that is why an SEO strategy
• 4:39
  is now an important part of the conversation.
• 4:41
  And remember, SEO or whatever term people are talking about
• 4:46
  nowadays just means how do people find me online?
• 4:50
  So my guy wants to be found online.
• 4:52
  Well, I'm not going to use his real name anyway.
• 4:54
  So for now, every time I say my guy for this episode, just know
• 4:58
  that I'm talking about the founder of IKSF dot Ng.
• 5:03
  So we've been talking about the SEO strategy and a couple of
• 5:07
  things have been coming up and I've noticed that he's been
• 5:10
  concerned about, you know, some some terms, understandably, you
• 5:14
  know, like software, software factory Ekenga.
• 5:18
  And then whenever you type in any combination of the website,
• 5:21
  IKSF, understandably because you know, he wants that to come up
• 5:27
  in the search results whenever people type any of these sorts
• 5:32
  of sorts of terms. But The thing is, you know,
• 5:35
  that's a very Nigerian approach to doing SEO and it's
• 5:39
  understandable. But you know, people forget that
• 5:42
  when someone is looking for your product or your service, they're
• 5:46
  not really looking for your product or service per SE.
• 5:48
  They are trying to solve the specific problem that they have.
• 5:51
  They're trying to fulfill a specific need that they have.
• 5:54
  So typically when people are looking for your product or
• 5:56
  service, if you are not yet a well established brand, people
• 6:01
  are not really searching for you per SE.
• 6:04
  So that's a conversation that I had to have with my guy.
• 6:06
  Now, look, it's good if people type software and you're up
• 6:09
  there or the type software factory and you're up there, or
• 6:12
  the truth of matter is people who are actually looking for a
• 6:15
  solution like IKSF dot Ng, that's Ekenga software factory.
• 6:20
  People who are looking for these sorts of things, they actually
• 6:23
  are typing out or searching other things that perhaps the
• 6:29
  word software or the word software factory or the word
• 6:34
  Ikenga or the initials IKSF dot Ng.
• 6:39
  They're typing in a whole bunch of stuff that none of those
• 6:42
  things will show for sure. So because we had that
• 6:45
  conversation, me and my guy had that conversation, I figured,
• 6:47
  let me just come over here and share this thing on the podcast
• 6:49
  in case there are some of you who are making this kind of
• 6:52
  mistake as well. You're coming up with a product,
• 6:55
  you're coming up with a service, you're trying to be all
• 6:57
  proprietary. And so for your SEO, you're
• 7:00
  trying to see ways that you took your company name, that you took
• 7:04
  certain kinds of keywords and you know, stuff like that that
• 7:08
  you hope people will be searching for, but you're not
• 7:11
  really paying attention to what actually boys and girls on the
• 7:15
  ground are searching for when they need this solution.
• 7:20
  So I told him, look, your SEO strategy shouldn't focus around
• 7:23
  keywords like Ikanga, like iksf dot Ng or software or software
• 7:29
  factory, because I suspect I could be wrong.
• 7:33
  I suspect that if anybody finds iksf dot Ng, if they find it
• 7:38
  organically, they're going to do so by typing a number of
• 7:43
  keywords. And I told my guy that his SEO
• 7:47
  strategy has to be built around those things that customers or
• 7:51
  potential clients might likely search for.
• 7:55
  For instance, people who discover IKSF dot Ng might be
• 7:59
  typing things like fastest way to build a startup because there
• 8:04
  are people who go online and type that sort of thing.
• 8:07
  And the reason why we want to show up in that search that's
• 8:10
  IKSF dot Ng is because it can go software factory have come up
• 8:18
  that's with AI tools and also having live engineers.
• 8:21
  We've come up with a process where we can have people launch
• 8:25
  their idea in seven days or less.
• 8:29
  In fact, we have some case studies that I'm going to start
• 8:31
  sharing with you next week where people have done just that.
• 8:35
  You have an idea and then you go to IKSF dot Ng and then you type
• 8:40
  out your problem in real, normal, everyday English.
• 8:46
  And then the software factory IKSF dot Ng comes up with a road
• 8:53
  map to say that OK, to solve this kind of problem, you need
• 8:56
  to build a website. Excuse me, the website will have
• 8:59
  to be like this, like this, like that, and we can break up this
• 9:03
  this project into several stages.
• 9:05
  And this is how much it's going to cost you so that you can even
• 9:08
  plan, you know, your budget and everything but sharp.
• 9:12
  The thing is, if you can go to IKSF dot Ng and you're ready to
• 9:16
  start today. The way that my guy has set this
• 9:19
  thing up and the promise that I want him to keep, which is the
• 9:22
  reason why I keep telling you guys that connect with me, call
• 9:25
  me, send me a text message or WhatsApp message on 08064662140.
• 9:32
  If you try IKSF dot Ng and my guys are not taking care of you,
• 9:36
  I beg let me know so I can go and highlight them that look,
• 9:40
  this is not what we agreed. So if you try it out and you're
• 9:44
  not happy, let me know. Well, apart from that, there's
• 9:48
  also, they're also giving you 20% off if you come through the
• 9:52
  podcast. So to get the 20% off, what you
• 9:55
  do is you type in Ayede. That's my surname, AYEDE.
• 10:01
  That's the discount code. Or you can type in Tave.
• 10:04
  That is the first half of my of my first name and that is TAVER.
• 10:10
  So remember, you go to IKSF dot Ng and you type in TAVER or you
• 10:17
  type in a YEDE and you're going to get 20% off of your first,
• 10:23
  your your first project, the first website, you know, the
• 10:28
  first online, whatever it is that you're trying to build.
• 10:31
  So fastest way to build a startup.
• 10:33
  I really think, excuse me, that that is what people are going to
• 10:36
  be searching for. And if they come across IKSF dot
• 10:39
  Ng, then they will be happy. So you can see that it is only
• 10:46
  people who are technically minded, like my guy, because you
• 10:50
  know, he's a computer with, you know, all these, all these boys
• 10:52
  now, you know, front end, back end developer, you know, all
• 10:55
  these people who live and die by computers, you understand.
• 10:58
  So for them, yes, they know that there's something called
• 11:01
  software factory and there are other software factories.
• 11:05
  Because like I say, it doesn't have to be IKSF dot Ng, it
• 11:08
  doesn't have to be ekanga. There are different other
• 11:10
  software factories. But sure, my own concern is get
• 11:12
  started. The only reason why I'm pulling
• 11:14
  my weight behind my guy is because you know, it's my
• 11:17
  client, you know my Nigerian, we see eye to eye and I think the
• 11:20
  guy is going places, so I'm standing firmly behind him.
• 11:24
  So yes, people who are technical minded will go around typing
• 11:29
  software factory and all those things.
• 11:30
  But ordinary boys like me and ordinary girls are not going to
• 11:35
  be typing software factory. They'll be typing things like
• 11:37
  fastest way to build a startup. Another thing that people might
• 11:41
  type is cost of building an app in Nigeria.
• 11:44
  I know for sure that people type that one cost of building an app
• 11:47
  in Nigeria and that will be a good Ave. if you do your SEO
• 11:51
  right for if he does the SEO right for IKSF dot Ng to show up
• 11:58
  so that people can see that if you want to build something that
• 12:00
  is web related, so long as you can type out the idea in simple
• 12:05
  English, you can find the cost that you can afford, of course,
• 12:09
  at a 20% discount if you type in tave or you type in IAD and you
• 12:13
  can plan accordingly. You know, plan according to your
• 12:15
  timeline, plan according to your budget.
• 12:18
  Bosha, if you go there to IKSF dot Ng and if everything is good
• 12:22
  to go every, every is good to go 7 days, bam, you'll be on your
• 12:26
  way. So I'm making today's recording
• 12:28
  on the is this the 20th? Yeah, this is the 20th of April.
• 12:34
  So you go there today anyhow. Anyhow, if you're good to go,
• 12:39
  27th of April, guaranteed your project done day live, you
• 12:44
  already live and people can find you for whatever it is that
• 12:47
  you're trying to build. So cost of building an app in
• 12:49
  Nigeria, Another thing that ordinary boys and girls will be
• 12:52
  searching is cost of building a website in Nigeria.
• 12:55
  So it'd be good for IKSF dot Ng to come up with those things.
• 12:59
  Then also people typing fintech developers in Lagos.
• 13:03
  Now people typing fintech developers in Lagos obviously
• 13:07
  have an idea for a fintech, but maybe they're non-technical.
• 13:11
  So they are thinking about how they can find someone who is
• 13:15
  tech savvy, somebody who knows all the websites, computer code,
• 13:20
  you know, front end, back end, UIUX and all those fancy stuff.
• 13:25
  So it will be nice for IKSF dot Ng to show up when people type
• 13:29
  fintech developers in Lagos. And that is part of the USB, the
• 13:34
  unique selling proposition for Ikenga Software Factory that you
• 13:39
  don't have to be technical to start.
• 13:41
  That is simple chap like me can just go on there and type in
• 13:45
  English everyday. No one English that you know.
• 13:47
  I'm a Nigerian podcaster. I want to create a website, I
• 13:50
  want to create a landing page so that people sign up to my
• 13:54
  mailing list. Something, something, something.
• 13:56
  I just type it and then I hit send.
• 13:57
  And then the website will now tell me that OK, boss for this,
• 14:00
  your idea now. So we go run now we'll break it
• 14:03
  into 3 stages. Step 1 is this, this is how much
• 14:07
  you pay. Step 2 is this.
• 14:08
  Step 3 is this, this is how much you're going to pay.
• 14:11
  Then me, if I have the bar, I'll drop it now and then seven days
• 14:15
  my site will be live so that people will begin to sign up to
• 14:20
  my mailing list online and I've just executed like that.
• 14:25
  So fin tab developers in Lagos something people can search.
• 14:28
  Then free website is also something I would hope that IKSF
• 14:33
  dot Ng will also start ranking for because it's part of the
• 14:37
  UVP, their unique value proposition that if you do
• 14:39
  business with them, you're going to get a free website for one
• 14:44
  year. Free webs, sorry, free domain
• 14:46
  hosting, free web hosting. So people testing, how can I get
• 14:50
  a free website? How can I get a free domain?
• 14:53
  How can I get free web hosting? So it'd be nice for IKSF dot Ng
• 14:56
  to rank for that. And of course, I told my guy
• 14:58
  that for his SEO strategy, these are things that he's supposed to
• 15:01
  be talking about, Then don't worry.
• 15:05
  I know I'm using Ikangai a lot. But don't worry.
• 15:07
  I promise you that I have come up with a very, very, very
• 15:11
  hilarious or stupid scenario at the end just to spy things up.
• 15:16
  So by the way, for those of you who have listed children
• 15:18
  listening to the podcast now, please send them out of the room
• 15:22
  or just use your headphones because the example that I gave,
• 15:26
  that I'm going to give is it's not appropriate for children.
• 15:30
  Let me just put it that way. So you know, I've given a
• 15:32
  warning and it's not entirely made-up, but for those of you
• 15:37
  who are listening for a while, you will know that one of my
• 15:40
  earliest almost clients was someone who worked in the male
• 15:44
  performance industry, if I should just put it that way.
• 15:47
  Male performance healthcare products, If you can read it in
• 15:51
  between the lines, you understand what I'm saying.
• 15:53
  So this is not entirely a fake example.
• 15:56
  So this is modelled after some real conversations that I had.
• 16:00
  So Please remember any children listening to the podcast right
• 16:03
  now, send them out of the room. Or better yet, just plug in your
• 16:07
  headphones so that the kiddies cannot hear what Uncle Tave is
• 16:10
  going to say next. Also so that they don't think
• 16:13
  Uncle Tave is a loose individual.
• 16:16
  So back to SEO terms that I think IKSF dot Ng should be
• 16:21
  trying to build their SEO strategy around then how to
• 16:24
  build an app or how to build an app site with, sorry, a website
• 16:28
  without knowing how to code. There are people who type in
• 16:32
  those things and there are people nowadays who are doing, I
• 16:34
  think they called it vibe coding.
• 16:36
  Yeah, I think they call it vibe coding now because my brother
• 16:38
  studied information systems technology back in Unilog a long
• 16:43
  time ago. So back then my brother and his
• 16:46
  classmates, you know, they would have to build websites manually,
• 16:49
  go and type in all the code and everything.
• 16:51
  And so this conversation that my me and my brother had last year,
• 16:54
  like, oh, that kind maybe like November, October, November, I
• 16:58
  think definitely before Christmas.
• 17:00
  And he told me that these AI tools that are good for vibe
• 17:03
  coding. And I was like, I wish I'd be
• 17:04
  vibe coding again. I said vibe coding now, like
• 17:07
  you're creating a website, you're coding something, but you
• 17:09
  don't know how to code. So you're just using AI tools to
• 17:11
  do that. And I was like, for real, you
• 17:13
  can do that. And I was like, yeah, that are
• 17:15
  good. That are quite good.
• 17:17
  And I said good. How he said, no, they're really,
• 17:19
  they're good. That he tried a couple of
• 17:21
  projects and maybe there was one or two imperfections.
• 17:24
  But you know, because my brother studied information systems
• 17:26
  technology, he was able to, you know, go and do that, you know,
• 17:29
  that computer front end, back end, blah, blah, blah, blah,
• 17:31
  blah, and fix all the problems himself.
• 17:35
  But Shah, that's what they call it nowadays, vibe coding, you
• 17:39
  know, just they do vibes, so people they vibe code.
• 17:42
  So it's also one thing that people will be searching how to
• 17:45
  vibe code, how to build an app, how to build a website without
• 17:48
  knowing how to code. So if the Ekanga software
• 17:51
  factory IKSF dot Ng can be built around that, that would also be
• 17:58
  a good idea. So then other variations, you
• 18:01
  know, how to build an app with AI, how to build software with
• 18:04
  AI, how to build a website with AI, how to build a startup
• 18:08
  without a tech founder. You know, these are parts of
• 18:11
  things that are the UVP, the unique value proposition that
• 18:14
  IKSF dot Ng has been built to solve.
• 18:17
  We want to be a fast way to start companies.
• 18:20
  You want to give people a very clear idea of how much it's
• 18:24
  going to cost for you to bring your web idea, your online
• 18:28
  business idea live. We want to make the cost of
• 18:33
  building a website easy to determine.
• 18:36
  You don't have to talk to somebody for weeks and weeks and
• 18:38
  weeks on end. You can just go to a website,
• 18:40
  type out your prompt in simple English, and you know in a
• 18:44
  couple of seconds you have a road map that is easy to see,
• 18:49
  that is easy to understand, and you either agree with the cost
• 18:51
  or you don't agree with the cost, but either way you're
• 18:53
  getting some numbers. Then free website hosting, free
• 18:56
  web develop, free web hosting. Basically you're building your
• 19:00
  business idea without knowing how to code or you're starting
• 19:03
  your startup without having a tech founder.
• 19:07
  So so I told my guy that look for your SEO strategy.
• 19:10
  These are the things you should be paying attention to.
• 19:12
  Don't focus so much on the company name and don't focus so
• 19:14
  much on the technical terms like software factory.
• 19:17
  Because honestly speaking, honestly speaking, until I met
• 19:23
  this my guy, we started talking. I had no idea what software
• 19:26
  factory was. But as we know they relate and
• 19:29
  I've has gone online, I've seen that software factory then
• 19:32
  plenty. So those of you in the tech
• 19:34
  space, you will know that these things exist.
• 19:36
  But ordinary people like us, we don't know.
• 19:39
  So ordinary people like us are not even typing these terms.
• 19:44
  So that's what I told my guy, change your software, access
• 19:47
  software, change your, your SEO strategy to revolve around these
• 19:51
  sorts of terms. But basically the whole idea is
• 19:54
  your software strategy should be built around the questions or
• 19:58
  around the keywords or around the actual expressions that your
• 20:04
  potential customers are searching for.
• 20:07
  Now, this is the example. Remember this example is a Randy
• 20:12
  example. So if there are any children
• 20:14
  listening, please send them out of the room right now.
• 20:17
  Or better yet, plug in your headphones so that the young
• 20:20
  boys and girls are not hear what they're not supposed to hear
• 20:23
  also. So that they will not think of
• 20:25
  Kutavishima is a Randy fellow. So I told you guys that one of
• 20:29
  the people who was almost kind of like my client, but this was
• 20:33
  a long time ago. I think it's like, I mean, you
• 20:36
  reach, you don't reach like 4 years now, four years or five
• 20:39
  years. So at the time it would have
• 20:42
  been my first client who would have been my first consulting
• 20:46
  client. No, let's say, OK, let's say
• 20:49
  five years, sort of my first consulting client.
• 20:51
  So that was back then and I was in Makodi with my wife and my
• 20:55
  kids. We we had come for Christmas and
• 20:58
  then we're just chilling. And so somebody bought my phone.
• 21:00
  You know, I spoke to the guy after that.
• 21:02
  So what's that? Messages?
• 21:03
  And I told Mumsy that Mumsy. I told my wife, I said, you
• 21:06
  won't, you won't believe what they say.
• 21:07
  What what happened? I said, it's like I'm going to
• 21:10
  get a client. And then they were happy for me.
• 21:11
  But I said, but you know, that is the kind business.
• 21:16
  So so Mumsy begin they laugh, she laugh anyhow and then my
• 21:21
  wife too was also laughing. My wife was saying, see, I told
• 21:23
  you that you're a Randy fellow. You're already attracting Randy
• 21:26
  fellows online. I say I'm a Randy fellow.
• 21:29
  How now business content where they promote now like you know
• 21:34
  another reason why they were laughing was because the first
• 21:36
  person who tried to do business with me, the real first person
• 21:38
  who tried to do business with me, she described herself as a
• 21:41
  bottom power entrepreneur. Let me just leave it like that.
• 21:44
  If you read it in between the lines, you will catch.
• 21:47
  So they, my wife and my mom say, I think they let me die.
• 21:51
  They say I should repent. I should give my life to Christ.
• 21:53
  I should renew my mind. You know, as in they were just
• 21:57
  talking and talking. They were just blasphemy.
• 21:58
  So anyway, that's besides, besides the point.
• 22:01
  But for those of you who've been hanging around with me since
• 22:03
  then, you'll see that I've gone on to start doing business with
• 22:06
  reputable fellows, reputable fellows.
• 22:09
  I've spoken to people in the oil and gas space, spoken to people
• 22:12
  in the finance space, spoken to people in the solar space,
• 22:17
  spoken to people in the real estate space, spoken to people
• 22:20
  in the where again, you know, people where they sell online
• 22:25
  gadgets. Sorry, not online gadgets.
• 22:27
  What's it called? You know, computer gadgets, tech
• 22:30
  accessories, mobile accessories and all that kinds of things.
• 22:33
  So I've spoken to people in all all kinds of spaces.
• 22:37
  OK, There was one guy who was about to start a hospital, but
• 22:40
  we didn't end up working together.
• 22:42
  So I've spoken to lots of people in different industries since
• 22:45
  then. So you should not be looking at
• 22:46
  me and saying that, you know, Uncle Tave is a Randy fellow.
• 22:49
  So no, I'm not a Randy fellow. I'm actually, I'm actually a
• 22:52
  child of God. So anyway, so straight to the
• 22:56
  example. Now let us say, and I'm not
• 22:59
  going to use the guy's real name.
• 23:00
  I'm not going to use the guy's company.
• 23:02
  So let's say now you want to start a company in the bail
• 23:05
  performance enhancement space. You understand reading between
• 23:10
  the lines, if you're not old enough to understand what I've
• 23:12
  just said, then leave it like that.
• 23:13
  You're not meant to understand. In fact, if you're not, if
• 23:16
  you're less than 18, just off this podcast right now or skip
• 23:19
  to the next episode, you don't need to to to to hear the rest.
• 23:23
  So let's say this guy now is starting a company and then he's
• 23:25
  going to call his company Coolio the bastard Slayer.
• 23:30
  I repeat, Coolio the bastard Slayer.
• 23:33
  Some of you be wondering what kind of name is that?
• 23:36
  See, my brother, my sister, it's a crazy world, you know, when it
• 23:41
  comes through that space male enhancement they always come up
• 23:44
  with all kinds of funny names, you know, Spanish fly tap out,
• 23:50
  you're like all kind names. I'm like, who in the hell comes
• 23:54
  up with all these names anyway? So let's say you want to call
• 23:56
  your company now Coolio the bastard Slayer and you're
• 23:59
  selling male performance enhancement medications.
• 24:02
  Now if you're going to start that kind of business and you're
• 24:06
  doing the Nigerian thing, you will now start doing SEO around
• 24:10
  Coolio so that if somebody searches Coolio, they will find
• 24:14
  you or you will now be doing SEO around the bastard's layer so
• 24:22
  that the people type bastard's layer or they type Coolio or
• 24:25
  they type any of those combinations, your company name
• 24:27
  will come up. But here's the question, if your
• 24:31
  company name is Coolio the Bastard Slayer, do you really
• 24:34
  think that boys who are looking for this kind of product, do you
• 24:38
  think they'll be going online to type Coolio the Bastard Slayer?
• 24:42
  They won't. You don't have that kind of
• 24:45
  brand cache yet. They'll be typing something else
• 24:49
  to solve other kinds of problems.
• 24:52
  And if you do your SEO strategy right, the hope is that you will
• 24:55
  show up when they run that search or you'll be hoping that
• 25:00
  they'll type in male performance enhancement medication.
• 25:03
  Look, let's be real people, young boys who are looking for
• 25:07
  this kind medication late at night, like around that kind
• 25:11
  midnight, you really think they're going to be typing
• 25:13
  technical terms like male performance enhancement?
• 25:16
  Do you think some of them can even spell male performance
• 25:18
  enhancement? By the way, this is one of the
• 25:21
  reasons why I didn't want to work with the guy and I was
• 25:23
  trying to stylish Lee dodge it. But because, you know, from
• 25:26
  ethical example, I wasn't sure if I should be helping
• 25:30
  businesses like that, you know, promote their wares, because I
• 25:34
  asked the guys straight up. I said, who's your target
• 25:36
  audience? Because you know that when we're
• 25:38
  doing sales, your ICP is important, your ideal customer
• 25:44
  profile, the people that you're targeting, the people that
• 25:46
  you're running after. So I asked him and then I said,
• 25:49
  man, what is blah, blah, blah? And the guy laughed.
• 25:50
  He said, he said Bros, I say my customer and no big guys like
• 25:55
  you. I said, what do you mean no big
• 25:56
  guys like me? He said it's not married man.
• 25:57
  I say how come he's not married man?
• 25:59
  And he said, look, you married man, you don't have anything to
• 26:02
  prove. I said, what do you mean?
• 26:04
  He said people are complacent now, like when I don't marry, so
• 26:07
  you have nothing to prove. So the guy told me straight up.
• 26:11
  He said it that his target audience is young boys.
• 26:14
  When he called the age, I shout, I say that boys like that
• 26:18
  they're looking for this kind of thing.
• 26:19
  He said I'll see you, You don't know what has happened to Niger.
• 26:23
  I said this age, Are you sure? He said of course now and then I
• 26:27
  knew the price of his drugs. I was like, are you serious?
• 26:30
  Boys can afford this kind of thing.
• 26:31
  He said. He said, Bros, Is it that Niger
• 26:34
  you are thinking of now before before that Niger of today,
• 26:37
  today forget that they will pay. I said are people actually
• 26:41
  paying? He told me that they are paying.
• 26:44
  So that's why I started being afraid like, huh, well, you
• 26:48
  know, I'm not want to say you should be in in this kind of
• 26:50
  business or another kind of business.
• 26:51
  But then my mind started to shake smaller, Ha.
• 26:55
  Should I be using my expertise to promote this kind promote
• 26:57
  this kind thing, you know? So when eventually the guy no
• 27:02
  agree, I was like, OK, cool, because myself as we need to
• 27:06
  have second mind whether I should even be helping the guy
• 27:09
  out or not. So when that one just
• 27:10
  disappeared and I was like, OK, cool, you know, it wasn't meant
• 27:13
  to be. So that's I just I just leave
• 27:16
  him. Well, by the way, that's the
• 27:17
  reason why, excuse me, this is an episode, sorry, this is a
• 27:21
  podcast about sales. You know, this is one of also
• 27:23
  one of the reasons why I have these episodes around ethics
• 27:27
  because honestly speaking, in running your business, there are
• 27:30
  times when you run into some customers and you have to ask
• 27:33
  yourself, like Omar, based on my ethical boundaries, is this a
• 27:39
  wrongs I should continue or not? You suppose?
• 27:42
  Ask yourself, you know, because you know we are, you don't know
• 27:49
  money will be fine, but because we define money doesn't mean we
• 27:52
  should sell our souls. You understand what I'm saying?
• 27:55
  Nobody said they preach or anything.
• 27:57
  It's just that. And then let me leave this for
• 28:00
  some of you say I'm trying to preach to you.
• 28:02
  So anyway, where was I? So your company name now,
• 28:07
  Coolio, the bastard Slayer. If you're putting Coolio in SEO
• 28:12
  or bastard Slayer in the SEO or male performance enhancement
• 28:17
  medication in the SEOI really think you're wasting your time.
• 28:21
  Because honestly speaking, all those young young boys in the
• 28:23
  midnights when in a search for, you know, all this miracle drug,
• 28:28
  they'll be typing things like how to be a man also do be
• 28:32
  typing. So if you're in this kind of
• 28:34
  business, don't be using your company name in the SEO.
• 28:37
  Try and rank high so that when people type in how to be a man,
• 28:41
  you'll see your website. Another one that will be typing
• 28:44
  is how to satisfy a woman. So if I be how to satisfy my
• 28:49
  woman and put it that way, so women are big no vex.
• 28:53
  I'm just saying the kind of things that do be searching.
• 28:58
  So if anybody type in that kind thing how to satisfy my woman,
• 29:03
  they will now see your web link. Bam, Coolio the bastard Slayer.
• 29:06
  Don't say what is this and they will click and also type in
• 29:10
  those size really matter. By the way, I hope children are
• 29:13
  not listening to this episode. I beg send all the Peking away.
• 29:18
  Anybody that is younger than 25 should not be listening to this.
• 29:21
  Or I say 18. But if you're 18 years old,
• 29:23
  switch this enough. 20. In fact, only 30 year old and
• 29:27
  above should be listening right now.
• 29:29
  So those size really matter. If you rank well for those size
• 29:32
  really matter. People see your website.
• 29:34
  Bam, Coolio the bastard Slayer. Then how to tell when my
• 29:39
  girlfriend has been unfaithful. It's unfortunate, but yeah,
• 29:42
  young, young men type these kinds of things.
• 29:44
  So you type it, how to tell my girlfriend has been unfaithful
• 29:47
  Your website will just show Coolio the bastard Slayer.
• 29:50
  Bam, they will click and then they will buy.
• 29:52
  By the way, word of caution, word of note, CM, if you're a
• 29:57
  young man and you're having boyfriend, girlfriend issues and
• 30:00
  you're having to go to Google to type how to tell where my girl,
• 30:03
  you know, does my girlfriend have another boyfriend, blah,
• 30:05
  blah, blah, all those kind things.
• 30:08
  See my brother, if it has reached that stage, just free
• 30:11
  it, allow it. Just allow.
• 30:16
  If it has reached that level, just allow.
• 30:19
  And they will talk about that in another podcast episode.
• 30:21
  Then another thing that they will that they will type, some
• 30:25
  of you will say Tavishma, how do you know these things?
• 30:27
  Look, I just know these things because you know, I was in
• 30:28
  university now and when I was in university, you know, now you
• 30:34
  always have idiots in your class now.
• 30:36
  So all these are the things that idiots used to search.
• 30:38
  I used to search it too. Tavishima is a good boy.
• 30:40
  It's all those idiots that used to search these things.
• 30:42
  Then they'll also be typing how to do more than one round.
• 30:46
  So if they type how to do more than one round, then your, if
• 30:50
  you do your FCO, their website will just show Coolio bastard
• 30:53
  Slayer. Bam, they'll click and then
• 30:54
  they'll buy. Then they'll also type.
• 30:56
  Is sugar a bad thing for a man? So if you do your job well and
• 31:00
  they say sugar a bad thing for a man or is JDJD bad for a man,
• 31:04
  then your website will come up Coolio the bastard Slayer, and
• 31:08
  they'll click and then they'll buy.
• 31:10
  So I used this absurd example because I was trying to
• 31:14
  illustrate something #1 because the absurd example is not so
• 31:18
  absurd. You know, it's a real life or
• 31:19
  something. Like I've told you guys, I'm
• 31:22
  just not using real names. But also, it was the most absurd
• 31:28
  example I could think of because it shows the absurdity that some
• 31:31
  of you are doing just like me. For instance, my business name
• 31:34
  is Aberdeen Business Consulting. But in the beginning, nobody
• 31:42
  knows. Like as of now, nobody knows my
• 31:44
  business name yet. If I'm trying to rank high for
• 31:46
  Aberdeen Business Consulting, like I'm wasting my time because
• 31:50
  people who will pay me money to consult for their business in
• 31:52
  Nigeria, excuse me, I'm not typing Aberdeen Business
• 31:58
  Consulting. They are not typing my name.
• 32:03
  Tavishima George Aide. Yes, my name is George.
• 32:06
  I was named after Saint George. They are not typing in business
• 32:11
  development Consultant. They are not typing in technical
• 32:16
  terms. They are not typing in my
• 32:18
  company name. They are not typing in my
• 32:20
  personal name. They are not typing in my brand
• 32:23
  name. People are going to type
• 32:25
  specific questions that they have in business.
• 32:30
  So I am not surprised that most of you who find the podcast,
• 32:32
  when I ask you, oh, how did you find me, they say I went to
• 32:36
  Google or like, sorry about people say Google.
• 32:39
  Sorry. I like making fun of Yoruba
• 32:40
  people. You know, my, my sister-in-law
• 32:43
  is Yoruba. So you know, I can bless Yoruba
• 32:45
  people, our family. So some people say I went into
• 32:48
  Google. And by the way, Yoruba people,
• 32:50
  it's not Google, it's Google. So they say I went into Google
• 32:54
  and then I typed how to grow, how to improve my marketing.
• 33:02
  And then I saw a link to your podcast or they typed in how to
• 33:05
  grow my sales. And then they saw my podcast.
• 33:09
  Or they typed in business podcast in Nigeria.
• 33:12
  Then they saw my podcast or they typed in marketing resources for
• 33:17
  Nigerian business people and then they saw my business.
• 33:21
  Like you see, when I'm heading, nobody is typing in my business
• 33:25
  name, Nobody is typing in my personal name.
• 33:29
  Nobody is typing in my brand name.
• 33:32
  Nobody is typing in nicknames or code names or whatever things
• 33:36
  that I'm trying to come up to be cute with.
• 33:38
  Now, eventually when I don't blow, people will be typing my
• 33:43
  name. You get me?
• 33:46
  It's like now Tony Robbins, Brian Tracy, them, them, all of
• 33:51
  them, then don't blow. So people will be typing in Tony
• 33:54
  Robbins. But in the beginning when Tony
• 33:56
  Robbins was at my own level, when he don't start Tony
• 33:59
  Robbins, you know, when he was fresh, nobody, OK, there was no
• 34:03
  Google then, but assuming it was Google, that's when Tony Robbins
• 34:06
  was starting. Nobody was going to go and type
• 34:11
  Tony Robbins because they're no, no Tony Robbins.
• 34:15
  So when it comes to an SEO strategy for your business,
• 34:18
  please do not be spending money with an SEO agency to try and
• 34:25
  boost your business name so that you will show up in the
• 34:29
  searches. Nobody knows you yet.
• 34:32
  Do not try and boost your personal name.
• 34:34
  Nobody knows you yet. Nobody is searching for that.
• 34:37
  People who need your product, people who need your service are
• 34:40
  searching for specific terms, specific problems, specific
• 34:46
  question. Try and figure out what those
• 34:49
  problems are. Try and figure out what those
• 34:52
  issues are. Then you will now pay your SEO
• 34:56
  marketing strategy person. You will now see how you can
• 35:00
  rank for those things so that the next time somebody types in,
• 35:04
  you know, whatever it is like for instance, OK, let me go back
• 35:07
  to wedding photography and videos since that was my last,
• 35:13
  my last, how I put it domain. Some of you want to start
• 35:18
  business, OK, maybe fashion design and you call yourself,
• 35:22
  let me say you call yourself a ready me fashion designer.
• 35:26
  And because of that, you're trying to sorry about the noise
• 35:30
  in the background. You know, my, my kids are home
• 35:32
  and they're making lots of noise.
• 35:33
  You know, it's holidays. So sorry about that.
• 35:35
  Don't worry, they'll be back in school.
• 35:36
  So, so you want to be a fashion designer and then you're typing
• 35:39
  in Redmi fashion design, Redmi fashion design house Abuja or
• 35:44
  Redmi fashion design house Lagos.
• 35:47
  And so because of that, you want to rank high when people type in
• 35:50
  Redmi or you want rank high when people type in fashion or
• 35:54
  something. You should be building it around
• 35:57
  the problems around the searches that people are looking for.
• 36:00
  So if people are searching for best fashion designer in Lagos,
• 36:06
  OK, try and rank for that. Everything people are typing in
• 36:10
  for typing in the most trustworthy fashion designer in
• 36:14
  Lagos because I, I hear, I don't know for a fact, because you
• 36:19
  know, I, I don't, I'm not a stylish guy, so I don't wear,
• 36:21
  you know, stuff. But what I hear from my wife and
• 36:24
  her friends, they say that tailors are fashion designers
• 36:27
  are very, very, very unreliable. That if they promise you 2
• 36:31
  weeks, the job will take 3 or 4, you know, that kind of thing.
• 36:36
  So whatever it is you think people are searching for best
• 36:39
  fashion designer in Lagos, fashion designer near me, most
• 36:43
  reliable tailor, blah, blah, blah, those are things that you
• 36:47
  should be trying to rank for when it comes to SEO.
• 36:50
  So that's the whole point of today's episode.
• 36:54
  So it's not your name, it's not your brand name, it's not the
• 36:58
  technical terms and all of that, but it's specific questions that
• 37:02
  you think people are asking. And by the way, that is also the
• 37:05
  reason why I keep saying that if you want to do a content
• 37:08
  marketing strategy, your content should be built around these
• 37:12
  main questions so that people find you easily.
• 37:15
  So for those of you who went to Google, for those of you who
• 37:18
  went to Bing, for those of you who went to people still use
• 37:22
  Yahoo and I don't know anyway, for those of you who went
• 37:24
  wherever it is, you went Apple iTunes, Spotify, YouTube, and
• 37:31
  you found me, this is precisely the strategy.
• 37:37
  I was not focused on my name. I was not focused on my business
• 37:39
  name, even though I called my business name.
• 37:42
  Now 99% of you listening, you know, you don't care, you don't
• 37:47
  remember and you don't care. I focused on the sorts of things
• 37:50
  that people want to learn about. People want to learn about how
• 37:53
  to sell well in Niger. People want to learn practical
• 37:57
  tips and tricks to improve their marketing.
• 37:59
  People have all kinds of, you know, questions like, is SEO
• 38:02
  still relevant in Niger now that we have AI?
• 38:06
  You know, so I just keep making podcast episodes and I keep
• 38:10
  putting out content that deal with these sorts of issues.
• 38:15
  And that's how you're finding me.
• 38:17
  That's the magic. So I've not invested millions of
• 38:21
  naira in coming up with an SEO strategy.
• 38:23
  I haven't, I haven't paid Shishi.
• 38:26
  I haven't paid Guy. I haven't paid Cobo.
• 38:30
  I haven't paid anything for SEO. I'm just focused on the words,
• 38:35
  on the questions that I think my customers, my potential
• 38:39
  customers are looking for. And that is how you found me and
• 38:43
  that is how it should be for your businesses.
• 38:47
  So remember, if you'd love to connect with me, you can call
• 38:50
  me, send me a text message or WhatsApp message on 08064662140.
• 38:57
  I'd like to chat with you all Then also if you want to come up
• 39:01
  with a business, if you're coming up with a business idea
• 39:04
  and has a web component, don't be confused, don't delay.
• 39:09
  There's a place where you can go and get turn your business idea
• 39:13
  into a product and go live in less than 7 days, and that is
• 39:19
  IKSF dot Ng. If you go there and type in your
• 39:26
  idea in a simple prompt, you can say I'm a fashion designer on to
• 39:30
  create a fashion website on the websites on people.
• 39:32
  People to be able to click so that they can send me a WhatsApp
• 39:35
  message and also click so that they can pay, pay for
• 39:39
  consultations or pay for this or pay for that.
• 39:42
  Just go there, type it out and then in a couple of seconds you
• 39:46
  will have it there to execute on this, Your idea to execute on
• 39:50
  this. Your website will break the
• 39:51
  project into three different stages, two different chunks
• 39:55
  stage A chunk A will cost this amount.
• 39:57
  Strong G will cost this amount. If it's good for you, you go
• 40:00
  ahead. You enter the discount code.
• 40:02
  All you have to do is just type in tavier TAVER or you type in
• 40:07
  IADAYEDE and you'll get 20% of this your first project.
• 40:12
  And once you pay ma'am, your thing will be live in less than
• 40:19
  7 days. So you do it today, April 20th,
• 40:21
  you're going to be live. April 27th, worst case scenario.
• 40:28
  So the pricing is predictable. You can see what it is.
• 40:32
  It's not going to change. The pricing is flexible.
• 40:35
  It's broken up into chunks. There is no lock in.
• 40:39
  By the time you're done with the website, if you don't want to
• 40:41
  continue with IKSF dot Ng, it's not a problem.
• 40:45
  They will help you migrate it to whatever service you want to
• 40:48
  use. So if the website has been
• 40:49
  created and you want your cousin to manage the website, it's not
• 40:53
  a problem. They'll hook you up and they'll
• 40:54
  help you migrate it so that your cousin can now start managing
• 40:57
  it. You get a free domain for one
• 40:59
  year, you get free hosting for one year and it's high quality
• 41:03
  engineering with human engineers in the mix to make sure that all
• 41:08
  the code is, you know, performs well, is maintained well and
• 41:12
  everything like that. So try it out today, IKSF dot Ng
• 41:17
  And for the rest of you who are thinking of SEO strategies, just
• 41:22
  remember, just in case you're like that or that guy, that's my
• 41:25
  former client. Well, mine would have been
• 41:27
  client, but we'd end up working together.
• 41:29
  If your business name is going to be Coolio the Bastard Slayer,
• 41:32
  please, there's no need for you to be trying to see how Coolio
• 41:35
  the Bastard Slayer will be coming up in SEO searches.
• 41:38
  People are just not searching for that yet.
• 41:41
  Excuse me? People are searching for other
• 41:43
  things. So the battle for SEO is to just
• 41:46
  try and figure out now, yeah, my customers, what are they likely
• 41:51
  going to be searching? What questions are they likely
• 41:54
  going to have? Then your SEO strategy should be
• 41:58
  built around that. Your content marketing strategy
• 42:00
  should be built around that so that when people type in those
• 42:03
  questions, when they type in those keywords, bam, your
• 42:08
  websites, your link, your podcast, your Instagram, your
• 42:14
  Twitter, your whatever is the thing that will show up.
• 42:18
  So that's it. Thank you very much for
• 42:20
  listening. I'll catch you all some other
• 42:21
  time.