Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint
The Real Way People Find You on Google
Stop obsessing over your business name and start focusing on how your customers actually think. Today, I want to talk about Search Engine Optimization (SEO) because it remains a major concern for Nigerian business owners. If the term SEO confuses you, just think of it as the answer to one simple question: How do people find me online?
In Nigeria, many people make the mistake of focusing their SEO strategy on their proprietary company names or technical jargon. I was talking to my guy who runs iksf.ng (Ikenga Software Factory), and we discussed how he shouldn't just try to rank for "software…
The skinny
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