Latest / The Social Capital Method / How to Get More Clients From Your Existing Network [Ep. 012]
Transcript
- 0:49SPEAKER_00: So, for most of you, especially if you've been in business for a while, you probably don't really need to spend much time growing your network at this stage.
- 0:57SPEAKER_00: What really would serve you is to understand where your influence already lives, provided that you have actually been active in growing, cultivating a network, you probably have a decent base of individuals that you can really build deeper relationships with.
- 1:14SPEAKER_00: And so if you think about every environment that you engage in, whether it's industry related, your community, your interests, whatever that looks like, it represents a different ecosystem.
- 1:24SPEAKER_00: Some are centered around growth, and then others may be centered around maintaining connection.
- 1:30SPEAKER_00: The key is to recognize which ones align with where you're headed.
- 1:34SPEAKER_00: So the tip that I have for you today is to think about your past 10 opportunities, whether that was clients, collaborations, introductions, whatever that looks like for you, and then notice which ecosystems they came from.
- 1:46SPEAKER_00: What I've learned from my own experience as well as that of my clients is that growth tends to accelerate when you double down on the ecosystems that are already producing results.
- 1:56SPEAKER_00: This goes back to working smarter, not harder, and ensuring that you are expending energy in the places and the spaces and with the people who actually provide a return.
- 2:09SPEAKER_00: There's a lot competing and contending for our time and our energy.
- 2:13SPEAKER_00: And so, really being strategic as you build these relationships not only serve in terms of preserving energy, but you get to go really, really deep and build that no like and trust in a much more powerful way.