How to Build a Customer Experience That Actually Converts in eCommerce
Beyond the Silver Bullet: Navigating Multi-Channel eCommerce Marketing
In this enlightening episode, Matt Edmundson speaks with Tony Conte, a digital pioneer who's been shaping eCommerce and brand marketing since the mid-90s. They explore why there's no "silver bullet" in marketing and how creating a consistent customer experience across multiple channels is the real key to sustainable growth.
Tony shares valuable insights from Brave Agency's 2023 report on eCommerce marketing trends, highlighting why brands must prioritise customer experience (CX) while balancing data analysis with creative…
The skinny
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