How AI Influencers Are Eroding Trust & What Really Works Instead | Luke Yarnton
In this eye-opening episode of the eCommerce Podcast, host Matt Edmundson chats with Luke Yarnton from The Rave about what might be the "most ridiculous idea" currently trending in influencer marketing: AI-generated influencers. This thought-provoking conversation explores why authentic human connections trump artificial endorsements and reveals how brands can build powerful ambassador armies from their existing customer base.
Contrary to popular approaches focusing on mega-influencers, Luke shares data-backed insights on why nano and micro-influencers consistently outperform their larger…
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