Why 5 Months of Content Isn't Enough to Close Sales

Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint · Apr 30, 2026 · 46m · transcript

Are you frustrated because you’ve been posting content for months, but your sales are still at zero? I recently addressed this exact issue for a listener named Franklin, and the hard truth is that marketing is a long-term game, especially for coaches and consultants.

Many people think that posting for five months is enough to establish themselves as an authority, but in reality, building true authority takes 3 to 5 years. If you are in a high-stakes field like health or recovery, a personal story isn't enough; you need formal credentials and consistent shouting to get noticed.

Here is the…