Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Stop Getting Rejected! A Smarter Way to Sell

Transcript

Stop Getting Rejected! A Smarter Way to Sell · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

0:02
Hello and welcome to the podcast.
0:04
Today we're going to be exploring more ideas about how
0:07
to do outreach for those of you who are listening to the podcast
0:10
for the first time. Outreach just means any
0:14
activity, any strategy, anything, any idea that you can
0:19
come up with for reaching out to potential customers.
0:23
Now, the reason why this kind of topic is really important is
0:28
because for the last, I don't know, 234 decades, there are
0:34
lots of people who assume that the only way to drum our
0:37
business is by sitting on the Internet, by creating content,
0:41
by doing things that is going to that will lure people to come to
0:45
you. Now that is not a bad way of
0:48
drumming our business. That is what we call inbound
0:51
strategies for drumming our business.
0:53
But for those of you who've been listening to the podcast for any
0:57
length of time, you will recall that I keep on saying that in
1:00
the early days of the business, we shouldn't only be doing
1:03
inbound, but we should be doing both.
1:05
We should be doing outbound and inbound.
1:08
So in other words, we should be looking for ways to get people
1:12
to come into us and start making inquiries, but then we should
1:15
also come up with ideas and activities and the strategies
1:19
for going out to go and chase people.
1:22
So we need to have a healthy mix in growing our businesses in
1:27
Nigeria. So that's what we're going to be
1:30
talking about today. Outbound strategies, outreach,
1:34
new ideas for doing outreach. And the reason why is because I
1:38
had a conversation with someone on the 12th of January.
1:42
Let's just call her Jane Doe, not her real name, but of
1:46
course, Jane is a real first name.
1:48
So Jane, if you're listening and you're wondering, is this me?
1:51
Yeah, actually it's you. It is the conversation that I
1:54
had with you that inspired this because we talked about a lot of
1:58
good stuff and I think it's only fair that I should come over
2:01
here and share some of that business goodness with the rest
2:04
of the community. If this is your first time of
2:07
listening to the podcast and you're wondering who's this guy,
2:09
my name is Tavishima Ayede. I'm a former lawyer turned
2:13
business consultant. And over here on the podcast,
2:17
almost every single day I bring you guys business goodness.
2:21
I try to solve business problems and so we come up with different
2:25
ideas around how to attract your ideal customer, how to build
2:30
your revenues, how to solve customer service issues, you
2:33
know, those sorts of things. So business growth, business
2:37
development, that is what I'm all about essentially over here
2:40
on the podcast. So if this your first time
2:43
listening, subscribe to the podcast on Spotify, on YouTube,
2:47
on Apple iTunes, wherever it is that you listen to your podcast
2:51
episodes. Also share with other people so
2:54
that Nigerians know that we have solid podcasts like this out
2:58
there on the interwebs. And then if you'd love to
3:02
connect with me, you can call, send me a text message or a
3:05
WhatsApp message on 08064662140. Now back to the question or back
3:14
to the matter on hand. So I was having a chat with Jane
3:17
Doe again, not her real name and she's not tea.
3:21
In case there's some of you who just reason that oh, I'm a tea
3:23
guy. Therefore when I say Jane Doe, I
3:26
mean Jane Doo as in Doe a tea name.
3:29
No, she's not tea. Actually Jane Doe is from is she
3:33
from my career? OK, I can't remember anyway,
3:36
because this was on the 12th of January.
3:37
This was quite a bit a while ago.
3:40
So the business that she does is she is a content writer for
3:45
businesses and she had been sending e-mail out to pool to
3:50
try and drop more business. You know, I'm a content writer.
3:54
You're a business owner. It looks like you might need my
3:56
services. How far would you like to jump
3:58
on a meeting? Let's have a chat.
4:00
So those are the kind of messages you were sending out
4:02
every single day. And of course, she was also
4:05
sending messages on LinkedIn every single day.
4:11
Now the reason why Jane Doe and I got connected was because she
4:15
sent one message and somebody gave her a stinker, a nasty one.
4:20
The person replied and the person say how dare you send me
4:23
this kind message that look don't come and be spamming my
4:29
inbox that if I need your service and know where I will
4:33
find you, it is not you that is supposed to be chasing me.
4:36
That's the message that the person sent.
4:39
So when Jane Doe saw that message first, like most people,
4:43
she Shiva, because believe me, the first time that the customer
4:47
will rake for you or shout for you or you know, otherwise my
4:51
prospect will give you some, I'll put it some violent
4:55
response. The first time you, you will
4:59
shake small. It's normal.
5:01
It's just a normal human reaction because now money will
5:05
be fine. We're trying to grow our
5:06
business. So we'll never expect that
5:09
whether on the phone or the e-mail or via text message or
5:12
even if it's face to face, now somebody will just be giving us
5:15
venom like that autopsy. We're just trying to grow our
5:18
business. Luckily, however, she took it in
5:22
her stride, she continued. But she made this LinkedIn post
5:26
just to let people know that are my people see within your
5:30
sister, they feel so. And then of course, people
5:33
commenting and you know, stuff like that.
5:35
And she took it in the right spirit, But I didn't want her to
5:37
lose hope. So I don't send her a message so
5:40
that we could talk about it. Now there are some of you who
5:45
are doing this sort of thing every single day as outreach.
5:50
You find a way to get phone numbers, you find a way to get
5:53
e-mail addresses. And then you send WhatsApp
5:56
messages or you send text messages to people and you say
6:00
hello, Mr. so and so. My name is this this, this, this
6:04
is the service I provide. It looks like you need this
6:06
service. Can we have a quick 15 minute
6:09
phone call so that we can see if there's any fit?
6:12
And everyday you keep sending these messages.
6:16
Now, for those of you who send these messages, I'll clap for
6:19
you because at least you're doing something.
6:22
There's some people who are doing what?
6:24
Doing nothing. So if you've been sending these
6:27
messages, I'll clap for you. However, there are ways that we
6:31
can be more effective when we're doing business outreach.
6:33
And one of those things is to look for trigger events or
6:38
trigger signals. I repeat, before you reach out
6:44
to someone to say what's up, this is me, this is what I do.
6:51
Looks like you have a need for my product or my service.
6:54
Can we get together? I have a 15 minute chat.
6:56
Let's see if there's a need for this product or service.
6:59
By the way, this whole can we have a chat, 15 minute chat, see
7:03
if there's a fit. That is a very, how will I put
7:07
it? That is very American
7:11
Physiology. I would beg, I am begging you,
7:15
Nigerians listening to this podcast, stop taking everything
7:19
you hear on American podcast and then trying to repeat it hook
7:22
line and sinker in the Nigerian context.
7:25
Most Nigerian people they are reaching out to when they say,
7:27
when you tell them, let's have a quick 15 minute discovery call
7:30
and see if there's a fit. No, no, honestly speaking, how
7:34
many Nigerians do you think know what a discovery call is?
7:39
The only reason why you know it is because you're trying to grow
7:40
your business. You've been looking out for
7:42
sales and marketing podcasts. You have had or people talk
7:45
about a discovery call and so you're repeating that exact
7:48
phrase, a 15 minute discovery call.
7:51
The average Nigerian does not know what a discovery call is
7:54
You're confusing the guy or you're confusing the Madam.
7:58
Then that whole thing off let's see if this is a fit OK
8:02
Americans talk like that how many Nigerians do you think talk
8:07
that way? The reason why we know let's see
8:09
if this is a fit. The reason why we know what it
8:11
means is because we have been listening to able podcasts, we
8:15
in the business of sales and marketing and so we know some of
8:19
these phrases that are borrowed from the Oibo context.
8:22
The average Nigerian does not know what you mean when we say
8:26
can we have a quick 15 minute discovery call to see if this is
8:29
a fit. The average Nigerian doesn't
8:31
know what you're asking of them. So please stop using those
8:35
phrases now. If you must use something
8:38
similar, take it, throw it into ChatGPT and then ask ChatGPT
8:41
what is Nigerian way of saying this kind of expression?
8:45
You'd be surprised by char GPT, Google, Gemini, whichever AI
8:48
tool you use is going to give you some nice culturally
8:52
appropriate alternatives that you can use when you're reaching
8:55
out to people. So just try it, a trial.
8:58
We convince you. It will not confuse you, as you
9:00
should say back in the day during debate in primary school.
9:06
So where was I? So before you slide into
9:09
somebody's DM or somebody's inbox and say this is me, this
9:13
is what I do, it looks like you need my product or my service.
9:17
Can we have a quick 15 minute discovery call to see if this is
9:20
a fit? You need to wait for trigger
9:24
events or trigger signals. Well, you know, some people call
9:30
them different things, but this is the idea behind trigger
9:32
events or trigger signals. What that means is typically
9:37
people go about carrying on their normal state of affairs,
9:42
then something happens. When that thing happens, they
9:46
now know that oh, they need a professional, they need somebody
9:53
who solves this kind of problem. So for those of us in Abuja now,
9:56
for instance, normally when water board is working, there's
10:01
no need for merua, Merua, those people who walk around with what
10:07
are these things called? You know, little handheld trucks
10:10
pushing trucks with 25 liters of water inside, you know, normal
10:14
Jerry can, so 2525 liters, maybe like 10.
10:17
So the people that push nothing, that is mirror.
10:19
So if you live in Lagos, you know what I'm talking about
10:22
because until you sank your bowl mirror I'm sure was a normal
10:27
part of your weekly, you know, your daily life self, you know,
10:30
to come on Monday, load 10 Jerry can, you know, come on
10:34
Wednesday, come on Friday, come on Sunday, you know, like that,
10:37
like that. So and of course there's some
10:40
places in Abuja. So normally now water runs in
10:44
most estates in Abuja or most estates have their own bottles.
10:48
But now water board is showing us Shaggy for the last one
10:53
month, water has just been anyhow anyhow, anyhow, so if
10:56
you're somebody who does may ruin our business.
10:59
The trigger event is that water board is no longer supplying
11:03
water. So now will be the time as a
11:05
mirror for you to grab your truck and start moving around
11:08
estates and be shouting mirror, mirror.
11:12
That is a trigger event because something has happened that has
11:16
raised the likelihood that people might need your product
11:18
or your service. So for those of us in the
11:21
business to business context, we're trying to chase down
11:23
business people to sell our services.
11:25
We need to look for trigger events as well.
11:30
Now, when I work with people, when I consult for people, I'm
11:35
not in the business of giving them a fish.
11:39
I'm in the business of teaching them how to fish.
11:42
Because if I work with you, I want to make sure that when I'm
11:46
out of the picture and after I finished spending your money,
11:49
that's for those of you who give me money, I want to be sure that
11:52
you are going to be able to do this thing by yourself and you
11:55
won't always have to call me. So for Jane Doe, I explained the
12:00
concept of a trigger event or a trigger signal and I told her
12:06
that now you know what, since you have been sending emails,
12:12
since you have been sending DM on LinkedIn, let us come up with
12:16
some trigger events for you. Of course, she has more
12:23
difficulty coming up with trigger events.
12:24
And I said, OK, you know what? AI tools, artificial
12:28
intelligence tools, although I prefer to call them augmented
12:31
intelligence tools, are very good tools for ideation.
12:34
That's for coming up with ideas whenever your brain is blank.
12:38
So you can see why I say that nowadays coming up with ideas is
12:42
not the problem, because these tools are there and they're easy
12:44
to use. So long as you know the kind of
12:48
thing you ought to be searching for, you will come up with one
12:51
or two workable ideas. So you can now make progress
12:53
from there. So I told her, let's come up
12:56
with a prompt. And of course, most people do
13:00
not know how to prompt. They'll just say, give me
13:04
business idea for this. And then they'll enter and then
13:07
generic things will come out and then they'll say AI doesn't
13:10
work. It's not that AI doesn't work,
13:13
it's that you don't know how to use these AI tools properly.
13:17
Now, this is the structure of a simple prompt that we came up
13:20
with on the spot. So for me, when I'm teaching
13:25
people how to prompt, now there are other ways to prompt using
13:28
AI tools. So go and do your research.
13:30
Well, for me, this is just the basic one, simple prompting one,
13:32
one that anybody, even primary school students can use.
13:36
So number one, you say who you are, but please, when you're
13:39
saying who you are, remember that these AI tools, some of
13:42
them are connected to the Internet.
13:43
So beware, be careful about privacy.
13:47
Don't put things, don't put information that you wouldn't
13:50
want to be exposed to the public.
13:53
So don't put your name, don't put your house address, don't
13:56
put your number of children. Don't you know, whatever, just
13:59
keep it generic. But the sorry, not generic.
14:03
Keep it anonymized. So you go into some detail, but
14:06
you know, you anonymize your your detail, anonymize your
14:09
data. I'll explain what that means.
14:12
So you just need to do that so that the tool will have a proper
14:17
context for who you are so that they can start giving you
14:20
relevant information. OK, all right, let me not stress
14:27
that. So that's the first part.
14:29
Say who you are. Then you can say the context or
14:33
what it is that you're trying to achieve.
14:34
Then after that you ask a question.
14:37
So that is a simple three-step process.
14:39
Number one, say this is me #2 you say this is the context, you
14:44
say this is what I'm trying to achieve, and this is where I
14:47
hang. Then you ask the question which
14:50
is give me ideas for so you can see it's a simple three-step
14:53
process. So for Jane Doe, this was a
14:56
simple prompt that we came up with.
14:58
I am a Nigerian entrepreneur who is a content writer for
15:02
businesses. That is Step 1.
15:06
So you can see that, you know, we gave some background, but we
15:09
didn't go into detail. We didn't drop her name, we
15:12
didn't drop her state. We didn't drop any of those
15:14
things. But it's important for the AI
15:17
tool to know that you are Nigerian and that you're a
15:19
content writer, so that when it's coming up with ideas for
15:23
you, it'll come up with ideas that will work for Nigerian
15:26
content writers and not for content writers who are based in
15:29
Austin, TX or content writers who are based in, you know,
15:33
Queensland, New Zealand or whatever.
15:37
So that is what I mean by you say who you are.
15:40
So I repeat, I'm a Nigerian entrepreneur who is a content
15:43
writer for businesses. Then next, we give the context.
15:47
I'm currently trying outreach e-mail campaigns and I want to
15:51
improve my level of success by looking out for trigger events
15:55
that might let me know people that might help me figure out
16:00
people who might be interested in my services.
16:04
So you see, that's the context. Now.
16:06
First, I'm a Nigerian entrepreneur.
16:08
I write for businesses. Second, I'm in the middle of
16:11
doing e-mail outreach and this e-mail didn't know the work.
16:17
So therefore I want to try trigger events.
16:19
You see, that's the context. Then the last part now where you
16:22
ask the question, give me suggestions for trigger events
16:26
on LinkedIn, WhatsApp groups, ETC.
16:30
That could indicate when people might need my products or
16:33
services. I might be open to outreach.
16:36
So that's the last part. Give me an example of trigger
16:39
events. But we limited it.
16:40
We said trigger events on LinkedIn, WhatsApp groups.
16:44
What again? OK, LinkedIn and WhatsApp
16:45
groups, what are the kind of things that people will do or
16:49
say on LinkedIn or do or say on WhatsApp that will show that
16:53
they might need my product or my services?
16:57
Sorry, one moment I have to turn off my alarm because I set an
17:01
alarm so that this thing won't go past 20 minutes.
17:05
I think the alarm is going to go off soon.
17:08
OK, Yeah, I've turned it off. It doesn't want the alarm going
17:11
off in your ears now. I was like, so that's the
17:14
structure of the prompt. Basically, I'm an ideal
17:16
entrepreneur. I write for businesses.
17:19
I'm currently doing outreach, but it's outreach T no pure.
17:22
My level of success is low. So therefore I want to try
17:26
trigger events. What kind of trigger events can
17:30
I find on LinkedIn or WhatsApp groups that will let me know
17:34
when people need my product or my service?
17:35
So summary. That's the prompts that we sent
17:38
for this AI tools. Now, sorry if the first time I
17:41
read it, it's added to verbose. Well, you know, me and Jane who
17:44
are just, you know, free freestanding on the fly.
17:48
So that's just the first thing that came to my mind, Bob.
17:50
I didn't make it simple enough. So anyway, we took nothing like
17:55
that as it is, and we just threw it into Google Gemini.
17:58
Now, Google Gemini is my default.
17:59
I don't recommend it as the best or anything.
18:02
It's just that I use free tools and I teach free tools because I
18:08
don't like people giving me mistakes I don't want to hear.
18:11
I didn't have money, so I only talk about those tools that
18:14
don't require you to pay anything, especially the ones
18:17
that are already easy to access. And The thing is, for most of
18:20
you who bought your phones in middle of 2025, So who bought
18:27
your phone in 2025, maybe middle of 2024, Definitely those of you
18:32
who bought your phone in 2026. This app, Google Gemini is
18:35
already on your phone if it's an Android phone, so you have no
18:38
excuse. So if you use a phone like a
18:40
Techno or like a Redmi, A Xiaomi, you know whatever, Go to
18:46
that folder that is directly on your phone that is called
18:48
Google. Click on that folder that says
18:51
Google Keep scrolling. You will see an icon that has a
18:55
white background and a blue star on the foreground.
18:59
Now the blue star only has four points.
19:01
That is Google Gemini. That is Google's AI tool.
19:05
If you don't have it on your phone, that's not a problem.
19:08
You just go to your Google, what's it called?
19:10
Play Store. You go to your Play Store and
19:12
then search Google Gemini, Gemini.
19:15
OK, Google, we can all spell it Gemini, Gemini.
19:19
Then you hit send and then you see it, then download and then
19:25
you come up with a prompt. You copy and then you paste it.
19:29
Well, you can write directly into the prompt, but my phone,
19:33
my phone only gets small issue because because I'm using an old
19:39
phone, my phone is like 5 years old.
19:41
But I like the phone anyway. And to be honest, even if I had
19:45
the money to replace it, I really don't want the hassle of
19:47
beginning to learn a new phone because I'm kind of set in my
19:50
ways. So honestly speaking, even when
19:53
I'm going to change, I think I'll probably just move up
19:56
because what I have is the Xiaomi, it's the 13, the 13, but
20:01
I hear that nowadays like 15, I'll be 16.
20:04
So yeah, that's what I'll probably do.
20:05
I hope they don't change too many things because I'm really
20:07
set in my ways now. So because my phone, they get
20:10
issue. That's the reason why I type in
20:12
some places. Then I copy and paste.
20:14
But for most people, you can type directly into your AI tool
20:17
and you shouldn't have any problem.
20:20
So I put that prompt in Google Gemini and then this is what
20:24
Google Gemini recommended. Now remember what we're trying
20:27
to do is we are trying to improve Jane Doe's business
20:31
outreach by looking for trigger events.
20:34
In other words, before we reach out to somebody to say this is
20:38
me, this is what I do, this is how you can find me, would you
20:43
like us to have a 15 minute conversation?
20:46
Would you like us to have a 15 minute discovery call to see if
20:49
this is if it? By the way, I've said that as
20:52
Nigerians, we should not be using that kind of phraseology.
20:55
It's an oi Bofing, don't use that thing here, you know,
20:58
except if you're dealing with some high class people.
20:59
But anyway, try and use terms and expressions that are native.
21:09
Should I say native terms and expressions that would be easier
21:12
to understand in Nigerian context, let's put it that way.
21:14
And that's part of the reason why I have this broadcast
21:16
anyway. So before I go into the trigger
21:23
events that Google Gemini served up, there's something that I've
21:28
noticed and I've spoken about in the past couple of episodes,
21:31
which is that there are lots of Nigerians who are getting ready
21:35
to move into business and they have 4-5 ideas, but they're not
21:40
making a single cobalt off of any of them.
21:42
So I've come up with the coaching package to make sure
21:47
that you reduce your chances of failing because you picked the
21:52
wrong business idea. So if you're one of those
21:55
people, you're multi hyphenate, you're multi talented, you have
21:58
lots of different ideas, you fancy yourself to be a serial
22:02
entrepreneur. Reach out.
22:04
Let's see how we can start your latest business or your new
22:07
business in three easy steps. First of all, we're going to
22:10
make sure that we pick the right idea for you to launch for your
22:14
business. We'll pick the right idea.
22:16
Second, we will validate the business idea to show that there
22:20
is indeed market demand and that people are willing to pay for
22:24
this product, this service, this idea, and they're willing to pay
22:28
enough money for the thing to make it worth your while.
22:31
Then after that, we'll create a selling system for your product,
22:36
for your service, because the goal of selling is to make sure
22:40
that people don't just buy today, but that they give you
22:42
repeat business. They come back time and time
22:45
again, and also after a while, they send their friends, their
22:48
family members and their associates.
22:50
So that's the whole point. So if you're in this situation,
22:53
you have lots of ideas. You're wondering, how can I
22:55
start? I'm too talented, I have too
22:57
many ideas. Then reach out.
22:59
I've got something for you and I definitely won't stop until I
23:03
make sure that you make progress in your business journey.
23:08
So back to Jane Doe trigger events, I remember a trigger
23:13
event or a trick. A trigger signal is the thing
23:17
that when we cite it, when we see it, when we hear it, we now
23:21
know that OK, it is possible that people need my product or
23:25
service now. So I can now go out and start
23:28
Hawking my products or my services.
23:31
So back to the example of the Meroa that I gave, If you're a
23:34
Meroa in Abuja, you're better off going to communities where
23:37
there's not water board or you'll be paying attention to
23:42
the news so that if you hear that water board is misbehaving
23:46
in this estate or in that estate, you go there with your
23:49
mirror truck and then you make yourself some money.
23:52
That is called a trigger event. You're just sitting down and
23:56
then something, a sirene will just blow.
23:58
And when you hear that sirene, it means that OK, there's a
24:02
problem here, there's a problem here, People need your service.
24:05
You will now rush down there. That is what a trigger event is.
24:10
So the trigger events of that Google Gemini suggested was,
24:18
let's see. So I'm scrolling through the
24:20
messages. Yeah.
24:22
So one was the professional pivot.
24:26
So that is when somebody on LinkedIn used to do one job and
24:32
the person is now changing over to another job.
24:37
Sometimes when people change their career, when they update
24:41
their profile on LinkedIn or when they put up stuff on their
24:51
what's it called? What's our profile to show that
24:53
they started a new job. This could be a time when they
24:57
need the service of a brown storyteller or a website
25:03
copywriter or a, you know, whatever.
25:05
Basically the kind of thing that Jane Doe can do because you've
25:09
been in business of doing. Let me see if you've been in the
25:13
business of doing, let's say insurance.
25:17
OK, No, yesterday I said solar sales.
25:20
OK, let me stick to solar sales. So if yesterday, if for 2025
25:25
you're in the business of doing solar sales, but then now you
25:29
are in the you're in the business of selling.
25:32
Let me see pumps, water pumps. OK, let me stick to water, Water
25:38
pumps. So let's assume that you are a
25:43
distributor. So in the beginning, so for last
25:46
year you are a distributor for solar equipment.
25:49
You were in touch with the original equipment manufacturers
25:52
and so that's what you should sell.
25:53
And then now 2026, you are now starting the business of selling
25:57
water pumps and you know things like that.
26:00
So this is a new line of business entirely.
26:03
So this kind of thing, now chances are you will need a new
26:07
website. If you have the website, the
26:11
chances are you will need a copywriter because you have to
26:13
put things up on the website. If you are already using content
26:18
marketing as a strategy to try and get sales in the solar
26:23
business now that you're moving into selling water pumps, you
26:27
might also need content to help you out in that same regard.
26:31
So this is the kind of time now that you need the services of
26:35
people like Jane Doe. So the scope is this.
26:39
If Jane Doe normally when she's on the Internet, when she's on
26:45
LinkedIn, she's shining her eyes and she's only looking for when
26:48
people say, oh, I'm proud to announce that I have started a
26:51
new role as this is this I'm proud to announce that I've
26:54
started a new business as this, this, this, I'm proud.
26:57
You know how we do it on LinkedIn now, we Nigerian
26:59
people, I'm proud to announce everything is I'm proud to
27:01
announce. So if Jane just wakes up every
27:04
day, every week and she's looking for I'm proud to
27:06
announce, I'm proud to announce and she's only sending messages
27:09
to I am proud to announce people.
27:11
The chances that somebody will blast and say, young woman, why
27:14
are you harassing me with this spam?
27:16
If I need your services, I will reach out to you.
27:18
Don't harass me again. This is very unprofessional.
27:22
The chances of her getting those kinds of messages would be low
27:25
because she's waiting for a trigger event.
27:29
She's waiting for a trigger signal.
27:31
There's something that happened that showed that, OK, this
27:34
person might need my product or my service.
27:39
It's not a guarantee that when you reach out, that you will
27:41
close that deal, that you will get the job.
27:44
But when you start looking for trigger signals, the chances
27:49
that I put it Brian Tracy in his older stuff wasn't habit of
27:56
talking about putting the odds in your favor while just trying
28:00
to put the odds in our favor. Yeah, let me like that.
28:05
I was about to come up with another example, but let me stop
28:07
here before mail blast me. All right, so that's one that we
28:11
came up with Google German. I came up with new role or new
28:14
business opportunity. Those kind of people they're
28:17
looking for professional. They might need the services of
28:19
a professional content writer. Then another signal we're
28:23
hiring. So if somebody says on LinkedIn
28:26
we're hiring for marketing roles, we're hiring for sales
28:29
roles, or they put it up on or they put it up on what's this
28:34
thing called again, WhatsApp, that might be a sign that they
28:39
need the services of somebody who's a content writer.
28:44
So you can reach out to say, oh, OK, Madam, I saw that you're
28:48
expanding your marketing team. So I'm sure that you're in the
28:54
period of onboarding right now. Perhaps you need my services to
28:59
help bridge the gap between. I'll put it now.
29:06
So I'm thinking on the flag. That's the reason why The thing
29:08
is not clicking. OK, Anyway, so somebody's shows
29:12
that they're hiring salespeople. So the scope you will now use is
29:15
you reach down, say, oh Madam, and I saw that I saw your update
29:18
on LinkedIn. I can say that you're expanding
29:20
your marketing team and I'm sure that you're you're in the
29:24
process of onboarding. So Madam, have you guys come up
29:28
with a content strategy for LinkedIn or a blog that you can
29:33
use to help your people be more effective, something like that.
29:36
And then you start the conversation.
29:39
Some people say, no thank you, I'm not interested.
29:41
OK, that's not a problem. So the other person might say,
29:44
well, yes, actually we've been thinking about the company blog,
29:47
but I don't have any ideas. But young lady, honestly, I
29:51
don't have money. Now.
29:52
That's the kind of thing I said, Oh my God, that's not a problem.
29:55
And we need to have a chat with you to explore some ideas around
29:58
the content calendar or around content strategy.
30:05
How do I put it? You know, the scope would be
30:07
that you just want to have a conversation with Madam Chair
30:09
later on. You can now start talking budget
30:11
because some people when they say I don't have money, what
30:14
they mean is they think your service is going to cost
30:17
1,000,000. Meanwhile they don't know that
30:20
you, you'll be happy if you can just get like a kind 400K.
30:25
So the scope is saying, oh don't worry Madam, I'm willing to have
30:28
a conversation with you. There's no obligation involved.
30:31
Let's just have a look. Let's see what your content
30:33
strategy is like and what ideas can pursue because you're hoping
30:36
that you'll start the conversation 1st and then later
30:38
on when you get to money expectations and then Madame is
30:41
talking 1,000,000, two months. Madame, it's not like that now.
30:44
Yeah. For other people, yeah.
30:46
But for me actually, you know, and then you will start talking
30:49
the money conversation. So where was I?
30:54
OK, so those are for people who are expanding and getting the
30:57
marketing team then. OK, all these people who also
31:05
announced on LinkedIn, I'm proud to announce people who have
31:07
achieved funding or people have see received awards and things
31:14
like that. So some of those people want to
31:17
look more professional. So or they're they're trying to
31:20
put out, they're trying to write white papers or they're trying
31:23
to get come up with investor pitch decks or they're looking
31:27
for public relations articles. So people like that would be a
31:30
good idea to reach out to those people.
31:32
You know, I'm proud to announce that I have finally secured
31:36
round a funding for my start up. Something, something, something,
31:40
I am proud to announce that I just got accepted into the Tony
31:44
Lumelu Entrepreneurship Foundation and we're now at so
31:48
level, blah, blah, blah. So all that I'm proud to
31:51
announce, I'm proud to announce that people like to announce on
31:53
LinkedIn. That could be a trigger event.
31:56
That could be a trigger signal for Jane Doo to reach out to
31:59
them. Then another event could be
32:05
content ghosting. Yeah, that's how Google Gemini
32:07
put it. And the way that Google Gemini
32:10
describe content ghosting is this.
32:12
That's when people that normally posts steady, like me, for
32:16
instance, if you're on LinkedIn and you're connected to me, you
32:20
will be tired. OK, well, you won't be tired
32:21
because I don't talk about the same thing every day.
32:24
And basically what I do is I repurpose my podcast episodes
32:27
and I currently have over 1300 of them.
32:31
So it's a new thing every day, but if you follow me on
32:33
LinkedIn, you will see that I'm in your feed every single day.
32:37
And it's always business education.
32:40
So what they're saying is that sometimes that you see some
32:45
people where they post steady every day and after a while they
32:49
just disappear. That kind of person.
32:52
If you slide into the DM to say you know what's up, I noticed
32:56
that you've been very visible before, but I haven't seen your
33:00
content. You know how far today you're
33:02
busy. I'll be like, what's going on?
33:05
You get the person to talk a bit.
33:06
From there, you can now slide into the oh, OK, Yep, you're in
33:10
the busy season. Luckily for you, I'm in the
33:13
business of providing content, blah, blah, blah, blah, blah.
33:15
I will be happy to take this writing off of your plate so you
33:18
can focus on your normal day-to-day operations.
33:21
You know, blah, blah, blah. That's how the conversation will
33:24
flow. Now.
33:25
Hey bro, before I've been there, see you every single day, but
33:29
for these last two weeks, you know, even post not even one
33:32
like what's going on should be it's business stress, ABI.
33:35
No problem, Bros. That's why I'm here for content
33:38
is my thing. While you're taking care of the
33:40
clients, I can be taking care of the content.
33:42
How far? So that'll be the scope of the
33:44
conversation. So that's people who ghost
33:46
business ghosting then let's see.
33:51
OK, this is already 30 minutes. So the idea, the ideas are
33:57
plenty as I'm scrolling like this, I think Gemini came up to
34:02
maybe like 10-15 ideas. The ideas are plenty.
34:06
But the reason why I'm making the day's podcast episode.
34:08
I just wanted you guys to see that For those of you who just
34:10
wake up every day and you decide to send emails or DMS on
34:18
LinkedIn, on social media to people to say this is me, this
34:22
is who I am, this is what I do. Would you like to have a 15
34:25
minute discovery call to see whether there's a fit?
34:29
You don't always have to do it that way.
34:31
You actually can't wait first and be looking for signals so
34:36
that when you see that signal, it gives you, it gives you more
34:40
confidence that OK, this person might actually be looking for my
34:44
product or looking for my service.
34:48
Then you can now slide into the IDM and hopefully you're going
34:51
to have a much more hospitable welcome.
34:55
And for those of us who struggle with coming up with ideas, these
34:59
free AI tools that I keep talking about over here on the
35:02
podcast, the reason why I keep promoting these tools, see,
35:06
they're not paying me, by the way, I wish they were.
35:08
It would be nice to be receiving sponsorship money in dollars.
35:12
But the reason why I talk about these things is this, these
35:15
phones are already in our pocket.
35:18
These apps are already there. These apps are just lying
35:20
fallow. The app has been on your phone
35:23
for the last two years, three years.
35:25
You have not done anything with it.
35:27
You might as well just use this thing to grow your business.
35:30
What's the point of having a smartphone then?
35:32
The only thing you do with the smartphone is you watch Netflix.
35:35
Now go out and watch YouTube. You'll be looking at memes.
35:39
You'll be looking at funny videos.
35:41
You'll be looking at the pictures of Tinobu falling in in
35:45
Turkey. Yeah, it's nice to be catching
35:47
trips to your phone. Well, you're also supposed to be
35:50
using your phone to grow your business.
35:53
So start using your phone as a business tool, not just an
35:56
entertainment piece. Maybe you don't have a physical
36:01
office. Think of your phone as a digital
36:04
office. So for those of you who work at
36:08
home, everybody wakes up, they go to school or they go to work.
36:12
You too, bring out your phone. Oh yeah, I'm in the office.
36:15
Work, don't start. Bring out your phone and say
36:18
work, don't start and then begin.
36:21
Use these tools to grow your business.
36:23
Speaking of growing your business, remember I said that
36:26
there are a bunch of you who want to start a business, but
36:29
you're confused because you're good at 4567 different things.
36:33
So reach out to me, I'll put together a coaching package.
36:36
Let's make sure that you pick the right one of these, your
36:39
ideas to start a business with. Then we'll validate the idea.
36:44
We will make sure that there is a demand for this idea and that
36:48
people are willing to pay better money so that you can invest
36:51
back into the business and also you have something behind so
36:54
that you can flex. Also, we'll come up with a
36:56
selling system to make sure that people don't just buy today, but
37:01
they come back and buy from you tomorrow, next tomorrow.
37:04
And then after a while they come and refer their friends, their
37:07
family members, their associates.
37:09
Because when we're in sales, when we're in business, what
37:14
we're trying to do actually is we're trying to hook up
37:16
recurring income. Recurring income just means I am
37:19
here minding my business. And then money.
37:22
They find me, money, they find me money, they chase me.
37:25
I'm here. And people are the ones that are
37:27
saying, oh boy, how far? Take my money.
37:29
That's what we try to do in sales.
37:31
So that's it. Thank you very much for
37:33
listening. I hope I've been able to touch
37:37
someone in Jindo's situation as well.
37:40
Jindo's context. You're sending messages out to
37:42
people. One or two people don't shout
37:45
for you, you know, don't be discouraged.
37:47
Don't say this thing doesn't work.
37:49
It works. We just need to look for a
37:50
smarter way of doing it. And so for some of you, the
37:53
smarter way might be instead of just sending out these messages
37:58
every single day, maybe you'll be calm first, when you wake up
38:02
and you're on your timeline, you'll just be scrolling.
38:04
You'll be looking trigger signal, trigger signal, trigger
38:07
signal. OK, I've seen a trigger signal.
38:10
Let me slide into this person's DM.
38:12
So for some of you, that might be the solution.
38:15
And in fact, if you have issues in this regard, just like Jane
38:19
Doe, reach out. Let me see if I can help.
38:22
So thank you very much for listening.
38:23
Thanks for your time and attention.
38:25
I'll catch you all at some other episode.
38:28
And remember, whether you want to reach out to see how you can
38:31
start your business in three easy steps, or whether you want
38:33
to reach out to see how you can apply these ideas around the
38:37
trigger signals in your business.
38:39
The phone number to call or to text or to WhatsApp is
38:42
08064662140. I'll catch you all some other
38:48
time.